Cameron Shurtz — CEO
I’m a product leader focused on product craftsmanship, execution, and strategic systems thinking — building both end-user experiences people love and high-leverage platforms that scale impact across teams. Over the past 16+ years, I’ve led product work across mobile, web, and backend — from 0→1 launches to multi-year transformations. I currently lead a multi-disciplinary product group at Life.Church spanning Product Management, Engineering, Design, and Data. We’re responsible for the digital tools and platforms that support generosity, connection, and community at scale. I led the creation and evolution of the Life.Church App — a 0→1 product that became our digital front door and the primary giving channel. It now drives 94% of $250M in annual generosity, up from 0%. I’ve also led major public-facing initiatives including: • Community Group Search: +28% searches, time-to-connect reduced from 6 days to 15 hours (90% faster), improved conversion • Serving Funnel: 40→9 days (78% faster) from signup to serving, signup time reduced from 2 min to 8 sec (93% faster), +35% conversion • Finds.Life: Rebuilt strategic content platform optimized for SEO; now sees 50%+ of traffic from organic search, is on track for a 350% increase in form submissions (70% from new users), and is projected to save $130K+ in ad spend per year — all with a $0 ad budget • Life.Church Website: Led multiple redesigns and a full CMS transition, enabling decentralized publishing (Saving 100's of 1000's of engineering cost) • TV Apps: Expanded our content surfaces to new platforms Internally, I’ve delivered high-adoption tools that power daily staff operations: • Transaction Submission & Compliance Platform (org-wide card expense tool) • Staff Intranet (99% adoption, 92% MAU) • Staff Mobile App (91% adoption) • Design System + CMS (cut 92% of inbound web requests) I also co-led the development of our custom giving platform (which processed hundreds of millions in contributions) and led the mobile and web giving experiences layered on top. Beyond product delivery, I’ve helped shape our product culture and organizational design — transitioning from a contract-heavy model to an in-house team, creating our PM role leveling and growth matrix, and embedding practices like empowered product trios, continuous discovery, and weekly user research. I believe great products emerge at the intersection of user empathy, product taste, and systems-level clarity. I thrive in ambiguity, lead with conviction and care, and love building things that matter — for users, for teams, and for the mission.
Stackforce AI infers this person is a Product Leader in the FinTech and Digital Transformation space.
Experience: 17 yrs 2 mos
Skills
- Product Leadership
- Strategic Vision
- Product Management
- User Experience (ux)
- Product Delivery
- Business Development
Career Highlights
- Led Life.Church App to drive 94% of $250M annual generosity.
- Reduced time-to-connect for community groups by 90%.
- Transitioned product culture to in-house team with empowered practices.
Work Experience
Life.Church
Head of Product | CTL (2 yrs 2 mos)
Senior Director of Product | ACTL (6 mos)
Senior Director of Product (8 mos)
Director of Product (3 yrs 4 mos)
Digital Experience Product Manager (1 yr 10 mos)
Interactive Development Product & Project Manager (1 yr 9 mos)
IT Development Product & Project Manager (2 yrs 6 mos)
YouVersion
Head of Product (3 yrs 4 mos)
Funnel Design Group
Digital Media Project & Product Manager (3 yrs 4 mos)
Programs Coordinator & Project Manager (10 mos)
Intern (3 mos)
Stonehouse Art Collective
Founder (9 yrs 6 mos)
Education
Marketing at Oklahoma Wesleyan University
Bachelor's degree in Marketing at Oklahoma Wesleyan University
