Chandana Pitta

Co-Founder

Bengaluru, Karnataka, India9 yrs 3 mos experience

Key Highlights

Generated $6M revenue on $30K ad spend.
Cut CAC by 35% through funnel restructuring.
Scaled MQLs from 50 to 200/month.

Stackforce AI infers this person is a SaaS and B2B marketing expert with a strong focus on growth strategies.

Contact

chandana.pitta@growwasabi.com LinkedIn

Skills

Core Skills

Growth StrategiesRevenue GenerationAccelerated GrowthMarketingGtmFunnel OptimizationLead GenerationCopywritingSaas MarketingB2b MarketingContent StrategyCreative Writing

Other Skills

HiringTeam ManagementLanding Page OptimizationStartup MarketingCustomer Relationship Management (CRM)Customer Lifecycle ManagementB2B Marketing StrategySEO CopywritingLeadershipOperations ManagementFacebook AdsEmail StrategyInbound Lead GenerationGoogle AdsGoogle Analytics

About

Experience leading growth at - two $1M to $10M SaaS startups - one 10M to $20M b2b product company. I help SaaS and B2B product startups ($1–$20M ARR) build revenue and lower acquisition costs. Over the last 12 years, I’ve led gtm, demand gen, and revenue growth across the US, EU, and India. I help founders achieve: - Higher 'demo → pipeline → revenue' conversion - Lower cac through channel efficiency + funnel optimization - Build inbound and outbound pipelines - Align GTM systems across product, marketing, and sales Recent outcomes: Scaled MQLs from 50 → 200/month Generated $6M in revenue on a $30K/month ad spend Cut CAC by 35% through channel + funnel restructuring 2× landing page conversions with CRO + UX refinement If your funnel feels leaky, CAC is rising, or you're not seeing predictable pipeline growth, I can help you diagnose the bottlenecks and build a system that compounds over time.

Experience

9 yrs 3 mos

Total Experience

1 yr 6 mos

Average Tenure

1 yr 2 mos

Current Experience

Let's hang!

Growth Consultant

Feb 2026 – Present · 3 mos · New York, United States · Remote

Growth StrategiesHiringTeam ManagementGTMRevenue Generation

Loudface

Head of Growth

Feb 2026 – Present · 3 mos · San Francisco Bay Area · Remote

Accelerated GrowthMarketing

Bitsaa bangalore

Advisor

Jan 2026 – Present · 4 mos

Revgenius

Member

Mar 2025 – Present · 1 yr 2 mos

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Grow wasabi

Founder & Fractional CMO

Aug 2024 – Present · 1 yr 9 mos · United States · Remote

Built GTM strategy for SaaS clients across the US, UK, and India ($500K–$10M ARR).
Audited and rebuilt underperforming funnels to improve SQL quality and demo-to-close rates. Cut CAC by 28% through channel reallocation.
Designed performance marketing systems through LinkedIn, Google, and email to increase ROI.
Created lead scoring models and email flows (HubSpot, Apollo) that improved lead-to-customer conversion by 60%.
Hired and trained internal marketing teams from scratch and set up operational processes.

Funnel OptimizationSaaS MarketingGTMLanding Page OptimizationStartup MarketingCustomer Relationship Management (CRM)

Parablu inc.

Head of Marketing

Jun 2023 – Jul 2024 · 1 yr 1 mo · On-site

Scaled MQL volume (50 to 200/month) and improved MQL-to-SQL conversions through Salesforce lead scoring and targeted nurture sequences (Hubspot).
Managed multi-country (US, UAE, and India) end-to-end lead generation campaigns through Apollo + Leadfeeder data analysis, email campaigns, Google Ads and LinkedIn.
Led website redesign (WordPress, Elementor) that boosted organic traffic 45% and demo bookings 30% through improved UX, content, and SEO optimisation.
Led a team of 14 marketers and collaborated with 2 external agencies.

Funnel OptimizationCustomer Lifecycle ManagementLead GenerationStartup MarketingB2B Marketing StrategySaaS Marketing+1

Ametek brookfield

Marketing Lead

Jun 2020 – Oct 2022 · 2 yrs 4 mos · United States · Remote

Managed $30K/month performance marketing budget; generated $6M in revenue.
Launched 5 regional e-commerce stores (US, UK, Germany, France, and India) and grew inbound leads by 50%.
Boosted organic engagement by 72% and grew social media following 120x in 6 months through content marketing.
Led a team of content writers to support product launches, landing pages, and sales enablement.

Funnel OptimizationLead GenerationRevenue GenerationB2B Marketing StrategyGTM

Moengage inc.

Copywriter

Dec 2019 – May 2020 · 5 mos · Bengaluru Area, India

Collaborated on paid and organic content for B2B campai.gns
Produced conversion-focused landing pages and nurtures for product-led growth.
Improved Google Ads Quality Score from 3 to 8, boosting ad visibility and reducing CPC.

CopywritingGrowth StrategiesSaaS MarketingLanding Page OptimizationSEO CopywritingStartup Marketing+1

Self-employed

Digital Marketing Consultant

Aug 2018 – Dec 2019 · 1 yr 4 mos · Remote

Ran performance campaigns for brands like MamaEarth, Hyatt, and Yippee.
Led influencer and UGC campaigns that boosted organic reach.
Optimized landing pages, paid ads, and webinar funnels for CRO.

B2B MarketingFunnel OptimizationLeadershipGrowth StrategiesSaaS MarketingRevenue Generation+13

Cyware

Creative Writer

Mar 2016 – Jul 2018 · 2 yrs 4 mos · Bengaluru Area, India

First marketing hire, built brand, social media, and content engines from scratch.
Collaborated with the founders and product teams to drive traction and investor readiness.
Led early content and distribution team.

B2B MarketingWeb Content WritingSaaS MarketingTeam LeadershipInbound Lead GenerationCreative Writing+9