Charbel Ibrahim, MSc — Digital Marketing Specialist
As a dynamic and results-driven Marketing Executive with a proven track record in leading end-to-end digital campaigns, I specialize in transforming market insights into actionable strategies that significantly boost engagement, drive conversions, and amplify brand visibility. My expertise spans social media management, media buying, and comprehensive campaign planning, consistently delivering measurable results and long-term value. In my role as Senior Social Media Manager and Media buyer at Maven Marketing, I successfully managed social media presence for multiple brands, crafting bilingual content and optimizing paid ad campaigns with budgets exceeding $4,000/month, achieving over 145 conversions per campaign. As a Freelance Social Media Manager, I further honed my skills by overseeing 16+ social media pages across diverse international markets, managing end-to-end content production, and launching high-ROI ad campaigns with monthly budgets over $25,000, maintaining a cost-per-click (CPC) under $0.12 for most clients. My experience as Marketing Coordinator at Ecole d’Art et de Musique involved spearheading online marketing efforts, including Google Ads, SEO, and ad boosting, which resulted in over 317 conversions per $40 boosted video and an 85% engagement increase. I also led creative branding projects, collaborating on 70+ video campaigns, and built strategic partnerships with over 20 organizations, expanding brand reach across 7 branches. Beyond my professional roles, I am currently pursuing a Bachelor’s in Business Marketing with a minor in Public Relations & Advertising at the Lebanese American University (LAU), where I am recognized on the Dean’s Distinction List. My commitment to continuous learning is further evidenced by recent certifications in Media Buying (MIT), Advanced Social Media Marketing (Meta), AI Applications in Marketing (University of Pennsylvania), and Generative AI in Marketing (University of Oxford). I am passionate about leveraging innovative marketing strategies and data-driven insights to achieve business objectives. I am actively seeking full-time opportunities where I can apply my comprehensive skill set in digital marketing, campaign optimization, and strategic brand development to drive impactful growth.
Stackforce AI infers this person is a Marketing Professional with expertise in MarTech and Digital Strategy.
Location: Jbeil, Keserwan-Jbeil Governorate, Lebanon
Experience: 2 yrs 1 mo
Skills
- Media Buying
- Social Media Strategy
- Marketing Strategy
- Digital Marketing
- Content Creation
- Social Media Management
- Social Media Marketing
- Sales
Career Highlights
- Proven track record in leading digital campaigns.
- Achieved over 145 conversions per campaign.
- Recognized on the Dean’s Distinction List.
Work Experience
Hanks Belts & Leather Goods
Social Media and Marketing Manager (8 mos)
Ecole d'Art et de Musique
Marketing Coordinator (9 mos)
Marketing Agent (5 mos)
Adcreators MENA (Born Creators Group)
Social Media Marketing Intern (2 mos)
Maven Marketing lb
Senior Social Media Manager and Media Buyer (1 yr 7 mos)
Malik's Lebanon
Services Sales Specialist (8 mos)
Education
International Master’s Degree at Rome Business School
Bachelor's degree at Lebanese American University