Jul 2022 – Present · 3 yrs 11 mos

• Working together with Sales Department and management to formulate strategic measures contributing to achieving company targets. Getting all the action points implemented through the team as per country strategy. Increasing the market share of the company through Business Development and Marketing activities.
• Key Responsibilities:
• Ensuring sustainable growth of marketing and business development functions in the subsidiary for both MT and LT business divisions
• Mapping customer journeys and enhancing their experience
• Guiding and supporting the marketing team to fulfill departmental goals
• Conducting market studies (Products and Industries)
• Market share analysis and market segmentation
• Complete Lead management ensuring healthy sales funnel at any given time
• Increasing the share of outbound leads through new initiatives
• Data cleansing and data enrichment in CRM
• Organizing external events like tradeshows and digital events like webinars etc.
• Preparing and monitoring yearly marketing budget
• Support during customer delegations to Europe
• Strengthening business associates base like booth contractors, event management companies, souvenir suppliers and liaison agents, etc.
• Supporting field sales in terms of Product management and industry management
• Adding new functions in company Product Management and Industry Management

Jan 2019 – Jul 2022 · 3 yrs 6 mos

• Increasing the market share of the company through Business Development and Marketing activities. Getting all the measures implemented through the team, as per country strategy, derived along with company management.
• Key Responsibilities:
• Ensuring sustainable growth of marketing and business development functions in the company and the market
• Mapping customer journeys and enhancing their experience
• Guiding and supporting the marketing team to fulfill departmental goals
• Conducting market studies (Products and Industries)
• Market share analysis and market segmentation
• Complete Lead management ensuring healthy sales funnel at any given time
• Increasing the share of outbound leads through new initiatives, integration of interns (tele-calling/ prospecting)
• Data cleansing and data enrichment in CRM
• Organizing external events like tradeshows and digital events like webinars etc.
• Preparing and monitoring yearly marketing budget
• Support during customer delegations to Europe
• Developing business associates base like booth contractors, event management companies, souvenir suppliers and liaison agents, etc.
• Supporting field sales in value selling - through preparing and educating field sales on industry-specific presentations

May 2017 – Dec 2018 · 1 yr 7 mos

• Implementing the marketing measures as per the country strategy of Machine Tools products in the Indian market (through both internal and external communication methods). Most of the activities were at ground-level execution.
• Key Responsibilities:
• Creation and handling of company social media pages
• Regularly creating content for social media pages, mass emails, WhatsApp broadcasting, etc.
• Regularly monitoring and taking necessary actions to enhance the visibility of the brand in the Indian market
• Designing marketing collaterals like flyers, touch screen product presentations, souvenirs, etc.
• Creating print advertisements
• Organizing external events like trade shows, regional customer seminars, conferences, and Open days
• Organizing internal events - Annual Conference
• Support during customer delegations to Europe
• Preparing reports of market share
• Local website updates through Typo3
• Intranet website - local company pages