Chirag Dhuria

Co-Founder

Bengaluru, Karnataka, India10 yrs 3 mos experience

Key Highlights

  • 8+ years in FMCG and consumer brands.
  • Expert in new product development and category management.
  • Proven track record in driving business growth.
Stackforce AI infers this person is a seasoned FMCG professional with expertise in category management and product development.

Contact

Skills

Core Skills

Category ManagementBusiness DevelopmentNew Product Development

Other Skills

Retail Category ManagementDemand ForecastingP&L ManagementGrowth CampaignsGo-To-Market StrategyBusiness AnalysisForecasting ModelsMarket ExpansionVendor Bidding ProcessMarket ResearchAccount ManagementReducing Operating CostsBrand StrategyConsumer BrandingStrategic Initiatives

About

I am an FMCG and consumer brands professional with 8+ years of experience across Category Management, New Product Development, Business Expansion, and Quick Commerce. My experience spans scaling categories at leading consumer platforms including Zepto and Swiggy Instamart, where I worked closely with brands, manufacturers, and supply chain teams to drive growth and launch successful products. Currently, I am building Hanji, a roasted snacks brand focused on making traditional Indian snacking healthier through innovative product development and better-for-you alternatives. Core expertise: • New Product Development (NPD) • Category Management • FMCG Growth Strategy • Vendor & Manufacturer Management • Business Development • Quick Commerce • Go-To-Market Strategy • Consumer Insights • E-commerce & Modern Trade Open to leadership opportunities across FMCG, Consumer Brands, Category Management, Product Development, and Growth.

Experience

10 yrs 3 mos
Total Experience
1 yr
Average Tenure
--
Current Experience

Career break

Personal goal pursuit

Jan 2026May 2026 · 4 mos · Gurugram, Haryana, India

  • Took a planned career sabbatical to focus on health and personal recovery, and am now fully recovered and ready to resume full-time professional responsibilities.
  • During this period, I remained professionally active by:
  • Completing a founder-focused business program covering product development, manufacturing processes, and business/legal fundamentals required for launching and scaling consumer brands.
  • Providing freelance consulting support to early-stage startups in product development, market positioning, and e commerce growth strategies.
  • Staying updated with evolving industry trends, operational practices, and digital commerce ecosystems.

Swiggy instamart

Senior Manager

Mar 2025Dec 2025 · 9 mos · Bengaluru · On-site

  • Managed the DFBE (Dairy, Bakery, Frozen & Eggs) category, contributing ~65% of total business revenue, while handling key dairy and milk brands. Led expansion planning and scaled operations across 30+ cities through integration with the Reliance Smart network. Monitored category P&L, optimized margins, and achieved ~16% gross margin for the DFBE category. Developed a demand forecasting tool that improved indenting accuracy and reduced product dump quantity by ~4%. Collaborated with marketing teams to execute growth campaigns that improved AOV, order penetration, and customer penetration metrics.
Retail Category ManagementDemand ForecastingP&L ManagementGrowth CampaignsCategory ManagementBusiness Development

Zepto

Senior Manager

Oct 2024Mar 2025 · 5 mos · Bengaluru · On-site

  • Leading the Batter & Fresh Chutney category, managing key brands including iD Fresh Food, Rishta Foods, and multiple regional brands.
  • Conducted competitive analysis and optimized city-wise assortment planning to strengthen regional brand presence on the platform.
  • Developed a demand forecasting tool that streamlined daily indenting and improved supply chain efficiency.
  • Designed and executed go-to-market expansion plans across 10 cities, balancing demand across Dairy, Bread, Eggs, and Batter categories.
Retail Category ManagementDemand ForecastingGo-To-Market StrategyCategory ManagementNew Product Development

Reliance retail

Category Manager

Nov 2022Oct 2024 · 1 yr 11 mos · Gurugram · On-site

  • Managed the high-revenue DFBE (Dairy, Bakery, Frozen & Eggs) category, contributing ~65% of total business revenue while handling key dairy accounts.
  • Led micro-expansion planning and scaled live operations across 30+ cities through strategic integration with the Reliance Smart network.
  • Monitored category P&L dynamically, optimized procurement margins, and achieved a solid ~16% gross margin for the vertical.
  • Developed an internal demand forecasting tool that boosted indenting accuracy and lowered product dump quantity by ~4%.
  • Collaborated with marketing teams to run growth campaigns that improved AOV, order penetration, and user penetration metrics.
Business AnalysisRetail Category ManagementP&L ManagementCategory ManagementBusiness Development

Milkbasket

Category Manager

Nov 2022Oct 2024 · 1 yr 11 mos

  • Managed national-level Milk category operations for Swiggy Instamart, handling key accounts including Amul, Mother Dairy, Milma, and Verka. Automated forecasting models and transitioned them to ARS, improving operational efficiency and optimizing team bandwidth. Led Tier 2 & Tier 3 market expansion for the DBE category by strengthening supply operations and onboarding regional brands. Planned and executed city-level growth campaigns to drive category performance and sales growth.
Retail Category ManagementForecasting ModelsMarket ExpansionCategory ManagementBusiness Development

Meesho

Assistant Category Manager

Aug 2021Oct 2022 · 1 yr 2 mos · Bangalore Urban, Karnataka, India · On-site

  • Managed end-to-end P&L for the Fruits & Vegetables category across 5 central warehouses servicing 8+ cities under Meesho Superstore. Developed and implemented a vendor bidding process, improving contribution margins by 4. Conducted primary market research to enhance assortment quality and aligned sourcing, supply chain, and quality teams for efficient procurement operations. Led a team of 4 direct reports and expanded the seller base by 6X within 4 months. Created SOPs for cataloging, fulfillment, quality control, refunds, penalties, payments, and marketplace operations.
Business AnalysisVendor Bidding ProcessMarket ResearchCategory ManagementBusiness Development

Swiggy

4 roles

Manager - Instamart Operations

Apr 2021Aug 2021 · 4 mos

Business AnalysisRetail Category ManagementCategory ManagementBusiness Development

Growth & Expansion_Swiggy New Initiatives

Aug 2018Apr 2021 · 2 yrs 8 mos

  • Have worked in setting up several new verticals (Swiggy Stores, Store Lite (Grocery Vertical), Meat Category Swiggy POP) of Swiggy in different regions of the country.
  • Key Responsibility:
  • Category Management: Managed these categories single handedly.
  • Supply Management: Ensured that We should have enough supply (Restaurant) across category. Ensured maximum coverage across all zones of a region.
  • Marketing: Was responsible for planning proper marketing plan on time to time basis.
  • Growth: responsible for growing the category .
Retail Category ManagementAccount ManagementCategory ManagementBusiness Development

Operations Manager

Jan 2018Aug 2021 · 3 yrs 7 mos

  • Played a key role in scaling multiple strategic initiatives including Swiggy Instamart, Swiggy Stores, Swiggy POP, Meat Category, and Urban Kirana. Led store and warehouse operations including demand forecasting, inventory management, infra planning, resource allocation, and P&L management. Managed supply chain and logistics operations to optimize fill rates within working capital constraints. Improved key business metrics: reduced Opex by 23%, increased SLA adherence from 86% to 95%, improved item fulfillment from 75% to 99%, reduced wastage from 6% to 2.5%, and lowered AR2P by 80%.
Business AnalysisRetail Category ManagementCategory ManagementBusiness Development

Vendor Management- Swiggy 3rd Party Employee

Jan 2018Aug 2018 · 7 mos

  • In-charge of bringing restaurants on board to the Swiggy portal, communicating with the Sales team to get prospective restaurants on board.
  • Visiting restaurants who are on board, and dishing out their Special or Favorite food items, coordinate with the photographer for photography of foods and Collated the information to help Swiggy conduct business with these restaurants.
  • As an On-Boarder, established and maintained effective end to end ownership of restaurants at Swiggy.
  • Nurtured ongoing relationships with restaurants and worked to minimize any technical or operational issues.
  • Coordinated with other team members to ensure an appropriate turn-around time for every task, thereby improving our equity with clients and consumers
  • Preparing a daily Reconciliation report for the same.
  • Trained new hires for the same domain.
Business AnalysisRetail Category ManagementCategory ManagementBusiness Development

Mayarani food works pvt. ltd

Co-Founder

Aug 2019Jul 2021 · 1 yr 11 mos · Jaipur, Rajasthan, India · On-site

Business AnalysisRetail Category ManagementCategory ManagementBusiness Development

The fern hotels & resorts

Sales Coordinator

Jan 2017Aug 2017 · 7 mos · Jaipur, Rajasthan, India

  • At The Fern –An Ecotel Hotel, I have learned the techniques required to develop
  • the hotel sales, moreover, learned to deal with different clients. Here I was taking care of all
  • the in-house queries for wedding and room bookings.

The fern jaipur

Sales Coordinator

Jan 2017May 2017 · 4 mos

Westin

Guest Service Representative

Sep 2016Jan 2018 · 1 yr 4 mos

  • Enhanced guest experience by introducing local cultural performers and curated experiences to create memorable stays. Developed and implemented SOPs to ensure smooth cross-functional coordination and operational efficiency across teams.
Business AnalysisRetail Category ManagementCategory ManagementBusiness Development

Westin hotels & resorts

Guest Services Associate

Sep 2016Jan 2017 · 4 mos · Rajasthan, India

  • “The Westin Pushkar”, a Pre-opening Property at Pushkar Rajasthan, Here
  • I was responsible for the organizing daily task and learnt all the basics of “Property
  • management System”.

The westin pushkar

Guest Services Associate

Sep 2016Jan 2017 · 4 mos

Hyatt bangalore m.g. road

2 roles

Front Desk Representative

Dec 2015Sep 2016 · 9 mos · bangalore

  • During my tenure in Hyatt, I have been explored to diverse Front Office department, at ‘Hyatt
  • Bangalore’ I have learned the basic of Guest complaint Handling, worked there as a receptionist,
  • my work involves the Check-in and Check out of the guest.

Intern

Dec 2014Jun 2015 · 6 mos · Bengaluru Area, India

  • During my industrial training, I have been explored to diverse departments, at ‘Hyatt
  • Bangalore’ to gain important experience in hospitality industry and learned to manage hotel
  • operations while providing customer service. I got an appreciation letter for my work.

Axiom the creative cooking club

Secretary General

Jun 2015Nov 2015 · 5 mos · Jaipur, Rajasthan, India · On-site

Education

Suresh Gyan Vihar University

Bachelor's Degree — hotel management

Jan 2012Jan 2016

Bihani Children Academy

Senior secondary — Non Medical

Jan 2010Jan 2012

Good Shepherd Public School

secondary education — High School/Secondary Certificate Programs

Jan 1994Jan 2009

SGM® Jaipur

Bachelor of Hotel Management and Catering Technology

Hyatt Corporation

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