May 2022 – Aug 2024 · 2 yrs 3 mos · Mumbai, Maharashtra, India

• 1. Handled the overall program management of Paytm’s newly introduced Billing Software division.
• ● Product Development: Worked closely with product team to bring developments based on competitor analysis & user feedback. Maintaining roadmap to prioritize features by business impact, ensuring timely delivery (40+ features released)
• ● Setting up Processes: Brought in multiple SOPs necessary for setting up the new business unit for smoother operations.
• ● Promotions: Executed in-app Notification Campaigns increasing the online lead generation by 30%
• ● Sales Teams Enablement: Conducted training for 1000+ salespersons so far, Created Sales aids - training docs, product brochures & DIY videos Co-pitching to the major clients with sales teams, assisting them with the onboarding process when needed.
• ● Support Revamp: Drove key changes in customer support, enhancing end to end experience & 20% lower TATs, ensuring retention.
• 2. EDC & DQR Integrations
• ● 3rd Party Alliances: Initiated technical integration, negotiating prices, collaborating with legal & finance teams to finalise agreements. Broadened the partnership with pitching lead sharing, device reseller model & loyalty products
• ● Met with clients to identify their unique use cases, raising BRDs to product team to initiate development
• ● Sales Enablement: Conducted training for sales teams (300+ so far). Brought in SOPs for streamlining activities & reduce TAT.
• 3. Int’l Cards (IC) & Dynamic Currency Conversion (DCC)
• ● Checked for anomalies/possible frauds. Creating monthly reports for all internal & external stakeholders.
• ● Ran periodic email & in-app notification campaigns to drive activation & transactions

Jul 2021 – Aug 2021 · 1 mo

• Go-to Market strategy for Future Consumer Limited to enter General Trade (GT).
• ● Analysed customer buying patterns, identified right brands & SKUs to enter GT market & formulate brand repositioning owing to the respective segments.
• ● Designed roadmap to extend current supply chain through an enhanced innovative distribution model to reach traditional Kirana stores.
• ● Recommended bringing all the current and prospect distributors/retailers on one platform so that there is an Realtime LIVE source of primary data regarding preferred brand, quantities, refill frequency, etc.
• ● Extending the above, recommended that FCL can not only be the supplier to the retailers but also the aggregators for them to find and serve nearby consumers, morphing the platform into an online groceries retail system.

May 2021 – Jun 2021 · 1 mo

• Conducted Primary Market Research to analyse the viability of targeting India’s B-school student segment as a potential user group.
• Coordinated with third-party digital agencies to strategize Influencer Mktg. campaign & curated content with key focus on Instagram

Mar 2021 – Apr 2021 · 1 mo · Mumbai, Maharashtra, India

• ● Analysed current social media and content strategy and formulating detailed report on the shortcomings.
• ● Formulated strategies to augment Globalshala’s Digital Presence and monitor its execution for better leads.

Aug 2020 – Mar 2022 · 1 yr 7 mos · Indore, Madhya Pradesh, India

• Senior Member, Media and PR Committee, IIM Indore.

Mar 2017 – Oct 2018 · 1 yr 7 mos · Mumbai, India

• ● Regularly worked as a producer for the channel’s flagship Primetime show, “Arnab Goswami on The Debate”.
• ● Responsible for producing the other daily primetime debates/bulletins as a lead producer for the shows.
• ● Led cross-functional teams (ranging from 3 to 7 members) involving multiple parallel tasks and efficient work delegation for the said shows as well as for breaking news situations.
• ● Went beyond the job description, took initiatives by pitching shows with novel concepts ranging from intense topics like social taboos to entertainment centric travel journalism based fun shows to earn new viewers, win back lost ones and bring variety to the channel’s content.
• ● Met each of the tightest deadlines in the world of live breaking news where every result is needed immediately.
• ● Performed all the above duties while being a part of the organisation which was being built from scratch, followed by the most successful launch of a news channel in India. Working at a demanding job with the ultimate start-up environment.