Apr 2025 – Present · 1 yr 2 mos · Plant City, Florida, United States · Remote

• Client highlights
• Reached 8.6M Facebook views in 6 months for a local news publication, a 427% increase, as well as improved Instagram reach by 98%
• Increased organic views by 170% in 2 months for a seasonal event and boosted UGC by 43% compared to the prior season
• Responsibilities
• Partner with small businesses to build customized social media strategies and high-quality photo/video/graphics for elevated brands
• Manage end-to-end content creation: strategy, copywriting, storytelling, photography, video editing, graphic design, and publishing
• Analyze performance and refine strategy using insights, industry trends, and platform updates
• Develop brand voice, messaging frameworks, and storytelling guidance for clients across diverse industries
• Build authentic engagement and online community growth through relationship-first audience interaction
• Own client management as a one-woman studio: communication, timelines, deliverables, and creative direction
• Create proposals, service agreements, and contracts to set clear scope and expectations
• Design and maintain client websites on Squarespace, Wix, and Wordpress
• Create and manage email marketing campaigns and newsletters to nurture audiences and drive engagement
• Run business operations: budgeting, invoicing, financial tracking, business development, networking, and outreach

Apr 2022 – Mar 2025 · 2 yrs 11 mos · Tampa, Florida, United States

• Role Highlights
• Grew total audience by 350K+ followers across platforms
• Increased Instagram engagement by 114% to 1.4M engagements
• Generated 41.1M video views across platforms; boosted Instagram video views by 1,220%
• Crafted a nation-wide social media toolkit for members of the Aquarium Conservation Partnership for their Endangered Species Day campaign.
• Responsibilities
• Lead cross-platform social strategies across Instagram, TikTok, Facebook, LinkedIn, and YouTube
• Planned and managed content calendars aligned to the Aquarium’s purpose and brand voice
• Created platform-specific content and collaborate with the Video Content Specialist on strategy + multimedia production
• Monitored channel performance and optimized using research-driven insights and trends
• Built influencer strategy infrastructure (creator catalogue, partnership guides, tiered collab program) to expand reach
• Managed email marketing for 300K+ subscribers (design, segmentation, copywriting) to drive visibility and value
• Contributed photo/video to the brand’s asset library, ensuring visual identity consistency across digital and print media
• Supported crisis communications dissemination as needed. Specifically during hurricanes to inform publics of animal welfare and facility recovery progress.

Jun 2021 – Nov 2021 · 5 mos · Bartow, Florida, United States

• In this temporary assignment, I actively contributed to the formulation of strategies and marketing plans, ensuring alignment with overall communication objectives. I created and maintained social media schedules, optimizing content execution and engagement. Utilizing my proficiency in Photoshop, InDesign, Acrobat, and Illustrator, I produced digital and print publications while maintaining brand design consistency. Furthermore, I have provided photography services for events, capturing memorable moments and supporting marketing efforts. As a collaborative team member, I assisted communication specialists on various team projects, leveraging my skills and contributing to the overall success of the team.

Jun 2020 – May 2021 · 11 mos · Plainfield, Illinois, United States

• Managed social media platforms, curating engaging content to drive brand awareness and audience engagement.
• Developed and implemented strategies to enhance online presence and audience interaction.
• Utilized Adobe InDesign to create visually stunning marketing materials, including proposals.
• Crafted compelling, persuasive copy for various platforms to align with brand messaging.
• Captured high-quality images using photography skills to enhance brand storytelling.
• Edited and enhanced images using Adobe Photoshop and Lightroom to meet specific requirements.
• Leveraged aerial drone videography to capture unique footage for marketing campaigns.
• Created dynamic motion graphics and videos using Adobe Premiere Pro and After Effects.
• Wrote persuasive and comprehensive proposals to secure business opportunities.
• Coordinated virtual trade shows, managing logistics and ensuring seamless online event experiences.

Sep 2018 – Mar 2020 · 1 yr 6 mos · Greater Chicago Area

• Captured visually compelling images to enhance e-commerce inventory presentation.
• Managed and organized product listings on e-commerce website
• Developed engaging content and implemented strategies to drive brand visibility and audience engagement.
• Optimized campaigns to maximize conversions and drive targeted traffic.
• Executed successful email campaigns using MailChimp to engage customers and drive conversions.
• Analyzed data to refine strategies and improve ROI.
• Applied SEO techniques to improve search engine rankings and boost organic traffic.
• Maintained a consistent and compelling brand image across multiple channels.
• Created and managed a dynamic website through WordPress.
• Used Adobe Photoshop and Lightroom to create visually appealing graphics and edit images.
• Captured high-quality footage with GoPro, drone, and DSLR cameras; edited videos with Adobe Premiere Pro.
• Provided network security and technical support to ensure smooth operations.
• Created trade show set designs, managed logistics, and ensured seamless, successful event experiences.

Mar 2018 – Jun 2018 · 3 mos · Wilmington, IL

• In my seasonal role with this traveling dance competition, I captured action photography during dance performances. Additionally, I marketed and sold media packages to participants and their families, consistently exceeding weekly sales goals. I also played a key role in the setup and breakdown of equipment, ensuring a seamless experience for both performers and spectators. Furthermore, I demonstrated technical troubleshooting skills, swiftly resolving any issues that arose during the events to ensure smooth operations.

Nov 2017 – Feb 2018 · 3 mos · Lakeland, Florida

• Managed the restaurant's social media presence, crafting engaging content to nurture an active online community.
• Developed and executed marketing strategies to promote the restaurant and drive visitation.
• Utilized graphic design skills to create visually appealing print materials, enhancing brand image and showcasing offerings.
• Captured high-quality food photography to highlight the chef's creations.
• Photographed the restaurant's ambiance and unique features to drive visitation.

Oct 2017 – Nov 2017 · 1 mo

• In my temporary position, I successfully handled diverse tasks, including photo editing, social media management, graphics design, estimating administration, contractor relations, and SEO planning. I created visually compelling assets that effectively communicated the brand message and fostered positive relationships with contractors, maintaining open lines of communication and addressing any concerns promptly. My temporary assignment ended with a project to develop and implemented an SEO plan to boost online visibility and drive organic traffic to the company's website.

Oct 2016 – Feb 2018 · 1 yr 4 mos · Scottsdale, Arizona

• Contributed to the successful implementation and operation of a new Penguin Interactions program.
• Managed photography for the program, capturing high-quality images of customer experiences.
• Post-editing and production of photo memorabilia for polished and professional deliverables.
• Utilized green screen photography and editing techniques to create captivating images with seamless background replacements.
• Actively engaged in sales, consistently upselling products and services to enhance customer experience.
• Provided cashier services, ensuring smooth transactions and customer satisfaction.
• Met weekly sales goals, demonstrating a commitment to revenue growth and business success.
• Prioritized outstanding customer service, fostering positive experiences and building lasting relationships.

Jan 2016 – Sep 2016 · 8 mos · Bushnell, Florida

• I had the privilege of caring for and ensuring the well-being of a diverse range of animal species, including Spotted Hyenas, Patas Monkeys, Jaguars, Free-Flight Aviary birds, Rhino Iguanas, Ball Pythons, Bearded Dragons, Tortoises, African Crested Porcupines, Red Kangaroos, Owl Monkeys, Squirrel Monkeys, and Red-Winged Macaws. With a strong commitment to animal welfare, I provided exceptional care, addressing their specific needs and creating enriching environments. Moreover, I took an active role in educating the public by teaching outreach programs and leading engaging guided tours, sharing my knowledge and fostering a deeper appreciation for wildlife conservation and preservation.

Jun 2013 – Jul 2016 · 3 yrs 1 mo · Lakeland, FL

• Managed administrative tasks to ensure smooth office operations.
• Answered and directed incoming calls with professionalism and efficiency.
• Coordinated calendars and schedules to ensure optimal team coordination.
• Handled incoming deliveries and maintained records for accurate reporting.
• Maintained and organized the office breakroom, ensuring it was clean, stocked, and welcoming for staff.
• Utilized graphic design skills to create visually appealing marketing and communication materials.
• Performed weekly office cleaning duties, contributing to a professional and welcoming environment for employees and visitors.