May 2023 – Jun 2025 · 2 yrs 1 mo · London Area, United Kingdom · Remote

• Sustainability focused product design, building a B2B and B2B2C app experience.
• Improve landing pages experience and interface for Business and Personal purposes, using metrics to create a user centred process.
• New branding and visuals for marketing and product campaigns, keeping brand consistency across different platforms.
• Built a design system from scratch.

Nov 2022 – Mar 2025 · 2 yrs 4 mos

• 160 sessions - 40 reviews from my mentees highlighting my guidance, communication and problem solving skills.
• Actively engaged in mentoring product designers on the ADPList platform.

Aug 2022 – Apr 2023 · 8 mos

• Improved buy conversion rates by 3x over a twelve-month period by shaping the buyer
• journey at Doji.
• Utilized UX and Conversion Rate Optimization techniques, such as AB testing, web analytics,
• and user interviews, to gather qualitative feedback.
• Collaborated with the Marketing team to create the Doji Brandbook, specifically crafting the
• Design section.
• Ensured brand consistency across different platforms and improved UI handoffs with the
• product team for responsive and desktop website layouts, as well as iOS/Android apps.
• Designed assets for outdoor advertising, winning the Adobe Small Business Goes Big award.
• Generated significant coverage for Doji and was invited to speak at the Adobe event.

Jun 2021 – Apr 2023 · 1 yr 10 mos

• Doji's innovative marketplace showcases the true power of consumer-to-consumer (C2C) interactions, leveraging cutting-edge machine learning and stock market modeling to achieve unparalleled levels of transactional efficiency. By revolutionizing the used smartphone market, Doji's platform eliminates the hassles of redundant product listings, wide price disparities, inconsistent product grading, and returns/warranties issues, ushering in a new era of streamlined and vibrant online transactions.
• During my tenure at Doji as a Product Designer, I played a pivotal role in enhancing the overall product experience. From a holistic perspective, I conducted user interviews to gain valuable insights and refined the flow for greater efficiency. I implemented a user-centric approach by presenting information and market data in a simplified and intelligent manner through intuitive interfaces, resulting in an enhanced user experience. I also developed metrics and delivered optimised user flows to ensure seamless navigation and engagement with the platform.

Mar 2019 – Jun 2021 · 2 yrs 3 mos · Curitiba, Paraná, Brazil

• Strengthened design skills through active participation in the Creative Team at EBANX, contributing to the overall creative direction and brand identity of the company.
• Played a key role in developing marketing assets and campaigns, collaborating with various teams across EBANX to ensure cohesive and impactful visual communication.
• Successfully created event materials for the annual EBANX Summit, showcasing creativity and attention to detail in designing materials that aligned with the company's brand guidelines.
• Gained valuable experience in graphic design, product design, and UX/UI, demonstrating versatility and adaptability in working on diverse projects and meeting internal and external demands.
• Leveraged creativity and branding expertise to support the Marketing team and contribute to EBANX's comprehensive suite of services covering payment processing, partner connection, market expertise, localization consulting, regulation, and risk and fraud prevention for businesses operating in Latin America (LatAm).
• Gained insights into the intricacies of working in a dynamic and fast-paced marketing environment, honing skills in creating visually compelling and effective marketing materials to drive business objectives at EBANX.

Nov 2018 – Mar 2019 · 4 mos

• Started as a graphic design intern and was subsequently hired full-time to work on marketing
• and design for local music events.
• Created and managed A/B test campaigns through the Facebook ADS tool.
• Developed the design and specified campaign details.
• Monitored data and click conversions to optimize campaign performance.

Nov 2017 – Nov 2018 · 1 yr

• Development of social media assets, including graphics and visuals.
• Creation of art packs for event promotions.
• Design and production of short videos, animations, and GIFs for social media.

Jun 2017 – Oct 2017 · 4 mos · Curitiba e Região, Brasil

• Developed visual identity for the company and adapted for use across social and physical media.
• Designed website and app layouts for partner companies.
• Gained valuable experience as a Designer through an internship with an IT company, applying design skills to real-world projects and contributing to the visual communication of the company's brand.

Apr 2017 – Dec 2018 · 1 yr 8 mos · Curitiba e Região, Brasil

• Co-founded both companies with peers during bachelor's degree to gain hands-on experience in running a business.
• Participated in the development of media assets, including graphics and visuals.
• Applied trend research and analysis to inform fashion and graphic design decisions for the companies' products or services.