Claire Brumby

Co-Founder

United Kingdom14 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Built and exited a £2M FMCG brand.
  • Expert in leadership training and coaching.
  • Keynote speaker for renowned brands like Kellogg's and Virgin Media.
Stackforce AI infers this person is a B2C FMCG expert with a strong focus on leadership and coaching.

Contact

Skills

Core Skills

Leadership Development CoachingCoachingConsultancyFacilitation

Other Skills

Fast-Moving Consumer Goods (FMCG)AccreditationDynamic TrainerExecutive DevelopmentTeam CoachingProfessional SpeakerC-LevelHigh-growthBusiness GrowthStrategic LeadershipLeadership TrainingMentoringLeadership DevelopmentPublic RelationsSales

About

Over the past 15+ years, I’ve learned that successful commercial leadership isn’t just about hitting numbers – it’s about creating something meaningful that resonates with people while delivering exceptional business results. My journey started with launching Scrubbys Vegetable Crisps from a market stall concept. Four years later, I’d built it into a £2m brand with national listings in Waitrose and Ocado, before achieving an exit to AIB Foods. That experience taught me everything about taking full P&L accountability, building strategic retail partnerships, and what it really takes to scale a brand from inception to acquisition. Since then, I’ve supported other businesses to accelerate growth through commercial consultancy; leading UK market entry for international brands, repositioning established products within retailers, or mentoring commercial teams to exceed targets, I bring the real-world experience of someone who’s built, scaled, and successfully exited their own business. I love the complexity of commercial leadership – blending the creativity of brand building with margin management, forecasting, and multi-channel distribution strategy. I’ve negotiated with major retailers, managed global supply chains, and led NPD initiatives that delivered incremental revenue across FMCG and consumer goods. My approach combines entrepreneurial vision with operational discipline. I’ve raised investment, built high-performing teams, and delivered commercial growth. I believe sustainable success comes from building genuine partnerships – with retailers, suppliers, and internal teams. As a keynote speaker and leadership trainer and coach, I help leaders and teams unlock personal power and ignite high performance. My M.A.G.I.C.™ framework equips audiences for today’s world – where human-led leadership, resilience, and authenticity are essential. Trusted by brands like Kellogg’s, Bupa, and Virgin Media, I inspire teams to: • Break limiting beliefs • Lead with confidence and authenticity • Build resilient, high-performing cultures Outside of all this, you’ll find me in open water – I’ve completed an English Channel Relay and solo 10.5-mile Lake Windermere swim. The mental endurance and mindset needed for these challenges mirror how I approach business: with determination, strategy, and the tenacity to see things through to successful completion. Currently working with ambitious businesses who want to accelerate their performance. If you're looking to unlock new growth opportunities, optimise your commercial processes, or scale your business, let's connect!

Experience

14 yrs
Total Experience
4 yrs 10 mos
Average Tenure
9 yrs 6 mos
Current Experience

Speakers associates ltd

Professional Speaker

Jul 2024Present · 1 yr 10 mos · Global · Hybrid

  • Represented by Speakers Associates for global keynote and event speaking engagements. For bookings, enquiries, or more information, visit my profile at Speakers Associates.

Chief

UK Guide – Chief Global Network for Executive Women | 100% Virtual | USA-based Organisation

Oct 2022Feb 2024 · 1 yr 4 mos · United Kingdom · Remote

  • As a UK Guide for Chief, I facilitated high-impact peer groups of senior women leaders, creating transformational spaces for connection, reflection, and leadership growth.
  • Chief’s mission is to drive more women into positions of power and keep them there, and as a Guide, I was part of bringing that mission to life through its flagship Core experience.
  • Each month, I facilitated confidential peer group sessions designed to help C-suite and senior leaders navigate complex leadership challenges, strengthen self-awareness, and amplify their impact.
  • My role centred on cultivating psychological safety, candour, and accountability within diverse groups, enabling members to uncover blind spots, build resilience, and lead with authenticity and confidence.
  • Key highlights:
  • Facilitated monthly Core sessions for UK-based executives and founders across sectors, fostering trust, shared commitment, and transformative dialogue.
  • Guided members through structured reflection, leadership exploration, and real-world problem-solving to enhance strategic and emotional intelligence.
  • Promoted inclusion and diversity of thought, supporting Chief’s differentiated approach of cross-industry, cross-functional group matching.
  • Partnered with Chief’s Core Specialists and Member Experience teams to ensure alignment, member engagement, and group success.
  • Upheld accountability and commitment, reinforcing attendance, participation, and professional growth standards within the Core community.
  • Contributed to global Guide community, engaging in continuous learning through Chief’s development platform, live All-Hands sessions, and peer collaboration.
  • This role allowed me to blend coaching, facilitation, and leadership development, empowering accomplished women to evolve from success to significance.
  • Through Chief, I contributed to shaping a new era of leadership built on connection, intuition, and courageous authenticity.
Leadership Development CoachingCoachingStrategic LeadershipLeadership TrainingMentoring

The great taste awards; guild of fine foods

Tasting Judge

Apr 2018Jan 2020 · 1 yr 9 mos

Champion speakers

Public Speaker

Nov 2016Present · 9 yrs 6 mos

  • Award-winning food entrepreneur and esteemed speaker: following surviving a life-threatening illness Claire founded a multi-award winning healthy snacking brand: her journey was a roller-coaster. Claire’s journey in retail has provided a bounty of experience both good and challenging; bringing a brand from a dream to conception and reality. Claire can cover any or all aspects of this within her talks, presentations and workshops, articulated not only through the eyes of an entrepreneur but also as a woman, wife and mum of three children.
  • Claire has many a tale to tell from how she found herself invited to St James Palace, to networking with royalty, to rubbing shoulders with celebrities, to pitching on Dragons Den and delivering real accounts of how each step of the business was a feat of its own. The success with which she brought her brand into the public eye and has encouraged growth and popularity prove Claire’s business acumen whilst her own personal determination and passion mark her as an inspirational and informative business speaker.
  • Claire now coaches and mentors’ entrepreneurs. Her debut book THE WINNING MIX: LAUNCH AND GROW YOUR FOOD BUSINESS WITHOUT SELLING YOUR SOUL is helping entrepreneurs from all walks of life in the UK and Worldwide, reached best-seller ranks, and was also shortlisted in the prestigious Business Book Awards.
  • Bringing her personal experience as a mother together with her professional experience Claire has become both a successful business owner and much sought-after speaker. With awards won for her retail brand, food products and her own business management, mentoring and marketing abilities Claire Brumby’s achievements span all of this, and swimming the English Channel in a relay team. Claire has also been given great praise for her work as a business speaker, appearing at conferences and after dinner speaker events across the UK Claire is applauded for her passion, tenacity, inspiration and enthusiasm for all she undertakes.
C-Level

Virgin startup

Mentor

Nov 2016Jan 2020 · 3 yrs 2 mos

  • I am very proud to be part of The Virgin StartUp Business Mentors Team. Really excited this week to get the confirmation from Virgin StartUp about becoming a Business Mentor for their StartUp programme.
  • Looking forward to helping some great businesses and start-ups, where I will enjoy sharing my experience and knowledge to support the entrepreneurs I will be mentoring.

Fresh hospitality

Contributor

Sep 2016Sep 2018 · 2 yrs

  • I enjoy contributing a written piece monthly to the digital magazine which is circulated to circa 130k. Topics I have written about include; Healthy Snacking, Millennials, Food To Go and Entrepreneurship in Hospitality.

The quality food awards

Tasting Judge

Aug 2016Jan 2020 · 3 yrs 5 mos

Claire brumby international speaker, leadership coach and trainer

Founder

Apr 2016Present · 10 yrs 1 mo · UK · Hybrid

  • https://linktr.ee/theclairebrumby
  • Hello – and thank you for visiting my profile 😊
  • I’m Claire, a channel swimming, dragon slaying woman passionate about helping you and your business perform to its highest through coaching, mentoring and effective strategy implementation.
  • An award-winning and ICF ACC accredited high performance coach to ambituous business owners who are ready to play a bigger game. 💎
  • I’ve successfully launched a retail product brand, ran my coaching business for 4 years helping 100’s of clients, previously worked in hospitality management and a best-selling author.
  • All of the above gives me a wealth of experience from many aspects of business coupled with being a trained and accredited business coach, and my own personal journey in playing a bigger game I can help you do the same 💥
  • Bestseller - bit.ly/thewinningmixbook
  • Book me as your speaker - cmitchell@championsukplc.com
  • WHAT I DO:
  • Passionate to help using a hybrid of coaching, mentoring and consultancy; I use my own experience gained through both founding, growing & exiting my own multi award winning brand (now sold in 21 countries) and working with hundreds of businesses and their founders over the years through my coaching business, I have walked the walk; I don’t just talk the talk.
  • HOW I WORK:
  • I combine acumen, knowledge, training, experience with my intuition and a strategy. This gives me a bespoke entrepreneurial approach guaranteed to get you results.
  • WHAT I DO:
  • COACHING;
  • Performance
  • Business growth
  • Leadership
  • Mindset and Resilience
  • DISC personality profiling
  • 1:1 or group
  • CONSULTANCY
  • Routes to market planning
  • Full business launching
  • Expert sounding board & ideas generator
  • Buyer presentations
  • Account management
  • Sales & marketing planning
  • Brand activation
  • Strategy & project management
  • Category audits
  • Non executive and managing director duties
  • Interim contracts
Fast-Moving Consumer Goods (FMCG)AccreditationLeadership Development CoachingDynamic TrainerFacilitationExecutive Development+5

Scrubbys foods limited

Founder

Apr 2012Mar 2016 · 3 yrs 11 mos · United Kingdom

  • Scrubbys Crisps, Made for the crisp connoisseur - Beetroot, Carrot, Sweet Potato & Parsnip sliced with their skins on, gently cooked in our secret way using high oleic sunflower oil, lightly seasoned with sea salt.
  • The tastiest, healthiest vegetable crisp you can buy, vegetable crisps with character and at least 30% less fat and 18% less calories!
  • A husband & wife team launched May 2012 following years of research, ups, downs and determination whilst working our 'day' jobs, and raising 3 wonderful children.
  • Born through passion & desire to bring a healthier crisp to market without compromising taste, delighted to say we’ve achieved this - they taste fantastic!

Education

Sir John Nelthorpe Secondary School, North Lincolnshire

Jan 1984Jan 1989

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