Sep 2022 – Present · 3 yrs 8 mos

Aug 2021 – Mar 2024 · 2 yrs 7 mos

• Great offices enable companies to successfully attract, engage, and retain the best talent.
• The workplace of the future is a space people love to go to. To meet, collaborate, socialize, focus, and grow. This takes a combination of design, hospitality, employee experience, and a flexible approach to lease terms.
• We support companies who care about their people by letting them outsource their entire workplace needs to us. With Dreamplex, they can upgrade their workplace experience without having to invest in additional team members, knowledge, resources, or budget.
• From architectural design to events that are purposefully created to foster meaningful connections and from training & development to day-to-day hospitality, we are here to create a Better Day at Work for thousands of employees in Vietnam.
• In this, we lean heavily on a great body of research in positive, organizational and behavior psychology, together with what we know about the new generation of Millennials and Gen Z that are filling up the workplace.
• Throughout it all, we keep going back to whom we do this for: people. Not users, not workers. But real human beings. And our mission is to positively impact them personally and professionally by delivering a Better Day at Work, the place where we spend up to 100,000 hours of our lives.

May 2020 – Aug 2021 · 1 yr 3 mos

Sep 2019 – May 2020 · 8 mos

Aug 2022 – Sep 2025 · 3 yrs 1 mo · Worldwide · Remote

• Future Work was my weekly newsletter featuring the best thinking on the future of work.
• Every week for over three years, I reported on key trends and case studies in hybrid work, company culture, remote work, and technology.
• Future Work is now the AI and Organizations-focused Friday edition of Lead with AI. Subscribe at https://www.leadwithai.co/all-articles.

Jan 2022 – Present · 4 yrs 4 mos · Worldwide · Remote

• FlexOS is a new creator-led media and education platform for a Happier Future of Work.
• With newsletters, research, interviews, courses, and curated communities, we help leaders stay ahead in a fast-changing world of work. Focus areas include AI, employee experience, workplace, culture, and HR.
• FlexOS was featured in The New York Times, Harvard Business Review, Business Insider, and The Economist, and chosen as the Top 20 Hottest Startups of 2024.

Oct 2016 – Sep 2019 · 2 yrs 11 mos · Ho Chi Minh City, Vietnam

• Bright believes that anyone can live happier. That's why we built a platform to inspire and enable young Vietnamese to achieve their dream lives. With a printed and online magazine, trainings, books and gifts.

Oct 2015 – Oct 2017 · 2 yrs

• Lead for Integrated Marketing & Innovation on a number of Ogilvy's key FMCG clients.
• Driving new thinking in areas where digital strategy, technology and creativity converge.
• Webbys judge, AMES judge, Digital Trainer, OgilvyDo and SellorElse Blogger.

Jul 2014 – Sep 2015 · 1 yr 2 mos

• Led Kimberly-Clark brands such as Kleenex, Huggies and Kotex in key APAC markets to deliver truly integrated campaigns that are built around participation rather than communication.
• Trained IBM staff across regions in customer-first planning.
• SPIKES Asia speaker, Digital Marketing Show speaker, Marketing Magazine Roundtable moderator, Webbys judge, Digital trainer and Marketing Magazine, DMA Digital Market Asia, OgilvyDo and SellorElse writer.

Dec 2012 – Jun 2014 · 1 yr 6 mos

• Led digital transformation efforts for one of Ogilvy & Mather Chicago's biggest clients, integrating digital, social, mobile, eCommerce and shopper marketing against singular business objectives.
• Led highly impactful thought leadership initiatives for Fortune 500 companies such as Kimberly-Clark, Unilever and GSK.
• Developed Ogilvy & Mather's first-ever Wearables strategy for an FMCG client.
• DMA, Videonomics and YPN speaker, Webbys judge and Digital trainer.

Nov 2010 – Jan 2013 · 2 yrs 2 mos

• Delivered human insight-driven omnichannel strategies for top Fortune 500 brands such as Citizens Bank, DuPont, GE Capital, IKEA, MetLife, and Thompson Reuters.
• Developed POVs on hot topics (well, at the time) including gTLDs, Tablets, Social and Shopper and trained Ogilvy & Mather staff.

Sep 2008 – Nov 2010 · 2 yrs 2 mos

• Driving creative and media strategy for clients like IBM, American Express, and Ford.
• Named one of Ogilvy's 11 "Leaders of the Future."

Jul 2001 – Jun 2008 · 6 yrs 11 mos · Amsterdam Area, Netherlands

• Led content efforts for a number of companies founded within this incubator, including pioneering concepts in online video and affiliate marketing.

Jul 2000 – Jul 2001 · 1 yr · Alkmaar Area, Netherlands

• Co-founded the pioneer in online food delivery services in the Netherlands. Unfortunately, we needed more people with internet who would be comfortable to order food online :)