Feb 2025 – Dec 2025 · 10 mos · Mexico City, Mexico · Hybrid

• I am at the forefront of driving growth and innovation through our powerful Marketing Cloud solutions. My role is integral in connecting businesses with the tools they need to create personalized and impactful marketing strategies.
• Collaborate with Sales and Marketing Teams: I work hand-in-hand with our sales and marketing teams to design and execute targeted campaigns. This synergy ensures our messaging is cohesive and resonates with our audience.
• Leverage Marketing Cloud Capabilities: I harness the robust features of Salesforce Marketing Cloud, including email marketing, social media engagement, and customer journey mapping, to craft compelling and personalized marketing experiences.
• Build and Maintain Relationships: I establish and nurture relationships with key decision-makers and stakeholders, building trust and showcasing the value of our marketing solutions to drive business growth.

Sep 2023 – Jan 2025 · 1 yr 4 mos

• Managed the full sales cycle for B2C and institutional clients, from lead qualification to closing.
• Consistently exceeded monthly sales targets by delivering tailored study abroad solutions.
• Strengthened EF’s presence in Canada through cross-cultural communication and customer success strategies.
• Collaborated with marketing and operations teams to enhance conversion rates and satisfaction across the sales funnel.
• Increased social media engagement by developing creative marketing campaigns tied to event promotions.
• Organized loyalty program events and managed the ambassador network, resulting in a 300% increase in bookings referred by ambassadors compared to the previous year.

Mar 2023 – Aug 2023 · 5 mos

• Planned and executed large-scale tradeshows and internal programs with over 2,000 participants, focusing on event production and customer satisfaction.
• Positioned and developed partnerships with local brands, driving engagement through impactful marketing activations.
• Organized travel arrangements for executives and students, ensuring seamless logistics and support throughout the event lifecycle.
• Managed relationships with vendors, ensuring quality services that aligned with budget and goals.

Aug 2022 – Mar 2023 · 7 mos

• Lead Sales Team: Drive and boost regional sales.
• Develop Partnerships: Build connections with schools and universities.
• Implement Strategies: Create and execute sales and PR plans.
• Achieve Growth: Target a 10% increase in sales.
• Monitor KPIs: Track and optimize team performance

May 2022 – Aug 2022 · 3 mos

• Manage Ambassador Program: Oversee and coordinate the program’s success.
• Engage Students: Leverage current students for referrals.
• Recruit and Travel: Visit cities to recruit new ambassadors.
• Coordinate Events: Organize activities to enhance ambassador engagement.
• Train Staff: Provide training on the ambassador program and sales strategies.
• Convert Referrals: Turn referrals into bookings to drive sales.
• Achieve Growth: Target a 30% increase in program size from 2019.

Nov 2021 – May 2022 · 6 mos

• Led the organization of conferences, sales recognition events, and marketing activations, resulting in a 30% boost in program sales.
• Strengthened partnerships with schools and universities to expand event outreach and attendance.
• Streamlined travel planning for executives and students, improving efficiency and satisfaction.
• Coordinated recognition events for top-performing employees, celebrating best sellers and outstanding performances, and contributed to the successful planning and execution of the company’s annual kick-off event.

Mar 2021 – Nov 2021 · 8 mos

• Boost Program Sales: Drive sales for executive, university, and professional programs.
• Achieve Sales Growth: Enhance sales performance for the 2020-2021 period.
• Organize Info Sessions: Host informational meetings with top universities in the Mexico City area.

Jan 2019 – Mar 2021 · 2 yrs 2 mos

• Drive Sales Across States: Increase product sales in Tabasco, Chiapas, Sonora, Campeche, Sinaloa, Baja -California Norte, Durango, and Michoacán.
• Lead and Train Team: Manage and mentor a team of nine to boost sales growth.
• Achieve Sales Targets: Meet and exceed quarterly sales goals.
• Implement Strategies: Travel across eight states to engage with universities, schools, and companies, enhancing lead quality.
• Customer Care: Oversee follow-up and support for current and prospective students and clients.
• Optimize Performance: Develop strategies to improve sales efficiency and time management.

Aug 2018 – Jan 2019 · 5 mos · Mexico City Area, Mexico

• Directed event production and logistics for corporate conferences with over 600 attendees, ensuring smooth operations and a superior customer experience.
• Monitored registration processes and implemented strategies to optimize attendee engagement.
• Developed strong partnerships with agencies, influencers, and media to enhance event visibility and participation.
• Coordinated vendor contracts, overseeing catering, audiovisual, and venue services to ensure flawless execution.

Nov 2017 – Jul 2018 · 8 mos · Mexico City Area, Mexico

• Sales and business development activities.
• Educating clients and up selling products and services
• Build a network by attending networking events and taking advantage of this opportunities in our own events to build relationships with Key decision makers in the industries.
• Be a part of trainings for the different industries we work with to be able to have the knowledge to approach VIP clients of the area.

Sep 2017 – Oct 2017 · 1 mo

• Coaching of soft skills to encourage a best use of them in a Hotel environment.
• Team-building activities to improve employees relations and work environment.
• Workshops and trainings on relevant subjects for the tourism industry, such as: customer service, assertive communication and teamwork.

Dec 2015 – Nov 2017 · 1 yr 11 mos

• Client and customer service.
• Direct relationship with clients and follow ups.
• Assist in preparing strategic plan by analyzing trends and forecast.
• Coordinate and manage teams.
• Assist management in operations, resource management and budget.
• Manage and create Airbnb listings, reception and follow up of guests for vacation rentals.

Mar 2017 – Jan 2019 · 1 yr 10 mos · Mexico City Area, Mexico

• Event planning, design and production within time limits.
• Working with clients to identify their needs and ensure customer satisfaction.
• Organizing facilities and details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc
• Proactively handle any arising issues and troubleshoot any emerging problems on the event day