Danish Safdar

CEO

Bengaluru, Karnataka, India7 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Achieved 60% YOY growth in product category.
Led cross-functional teams for strategic product launches.
Expertise in IoT and innovative product development.

Stackforce AI infers this person is a Product Management expert in IoT and consumer electronics.

Contact

Skills

Core Skills

Category ManagementProduct Lifecycle ManagementProduct ManagementProduct DevelopmentInnovation ManagementVendor ManagementFinancial AnalysisResearchUav TechnologyImage ProcessingUav DevelopmentProject ManagementAvionics EngineeringCold Chain Technology

Other Skills

After-SalesAgile MethodologiesArduinoAvionicsBusiness MetricsCCircuit DesignCircuitsCompetitor analysisCreativity SkillsCritical ThinkingData AnalysisDronesFixed wing planesGoogle Ads

About

As an accomplished and results-driven Category Head, I bring expertise in overseeing the end-to-end lifecycle of products, from strategic planning to P&L management. My experience spans across driving AOP (Annual Operating Plan) strategies, product portfolio optimization, and delivering sustained growth in highly competitive markets, with a proven track record of success in leading and executing product development from ideation to launch. I have expertise in IOT categories (Hardware + App) Audio - (TWS, Speakers, Soundbars, Neckbands & Headphones) Wearables - (Smartwatch, RIng & SmartBands) Body Fat Analyzers - (4 electrode & 8 Electrode) High Performance Massagers - (Gun, Foot, Foot and Calf, Shoulder, Pillow & Back) I am a highly motivated and diligent individual with an alert and creative mindset. I have a logic-based approach to solving problems and I am always looking for new ways to improve products and processes.

Experience

7 yrs 6 mos

Total Experience

1 yr 10 mos

Average Tenure

2 yrs 9 mos

Current Experience

Curefit

2 roles

Category Head

Promoted

Apr 2025 – Present · 1 yr 2 mos

Delivered AOP with 60% YOY growth and a 30% CAGR sustainability plan.
Managed P&L, working capital, and category performance, ensuring financial targets were met.
Led cross-functional teams (APMs, KAMs, OPs, product teams) to execute strategic goals.
Oversaw end-to-end product lifecycle, including pricing, specifications, strategy, and roadmap development.
Drove higher gross margins and implemented sustainable marketing plans to enhance brand presence.
Successfully optimized product portfolios and market positioning for long-term growth.

P&L managementProduct lifecycle managementCategory managementStrategic planningCategory ManagementProduct Lifecycle Management

Lead Product Manager

Sep 2023 – Apr 2025 · 1 yr 7 mos

cult is India's larget fitness brand, with over 600 offline gyms and 1 Cr+ downloads.
Led Development of the massagers category, overseeing strategy and execution (Hardware Product)
Led the development and growth of the wearables category. (Hardware + APP)
Led the development of Smart Weight Scales (Hardware + APP)
Building a connected ecosystem by merging all products in one app.
Brainstorm emerging fitness categories to identify new opportunities for expansion.
Developed Annual Operating Plans (AOPs) for product categories.
Crafted product strategies aligned with the company's vision and drove market success.
Guided the entire product lifecycle, ensuring a seamless customer experience.
Mentoring and developed a team of Associate Product Managers.
Contributed to the company's overall revenue growth through successful product launches.

Product developmentMarket strategyProduct lifecycle managementTeam mentoringProduct ManagementProduct Development

Noise

2 roles

Product Manager

Promoted

Apr 2022 – Sep 2023 · 1 yr 5 mos · Gurugram, Haryana, India

Disrupting the way people listen to music, one product at a time.
Product Manager for Noise i1, Building a new category of Smart Eyewear.
Building Products and Roadmaps for Noise Labs.
Managing and innovating new products.
Roadmap for 2023, increasing market share, increasing product ASP and bringing first to market features.
Leading Innovation and new categories for audio business charter.

Product managementRoadmap developmentInnovation managementProduct ManagementInnovation Management

Associate Product Manager

Aug 2021 – Apr 2022 · 8 mos · Gurugram, Haryana, India

Noise is a homegrown start-up in the consumer electronics space, currently leading the wearbles market and No. 2 in the audio market. I am a part of the product team and manage new age tech gadgets that create a massive impact all over our consumer base.
Managing product lifecycle from 0 to 1
Writing impact analysis, PRD, SOP and other required specifications to provide clarity to other stakeholders
Responsible for the entire product lifecycle, from writing specifications,working across multi- disciplinary cross country teams: design, category, and engineering to launch core features within existing and new products
A/B Testing, building test cases for both hardware and software projects, handling community testing.
Product sourcing, Product pricing, vendor management and after sales

Product lifecycle managementImpact analysisVendor managementProduct ManagementVendor Management

World v

Analyst

Oct 2020 – Aug 2021 · 10 mos · Delhi, India

World V is a sector agnostic deep-tech fund investing in start ups for pre-series/series A Investment.
Analytics Team: Analysing start-up on their business plan, road map, product, financials and idea.
Building investment thesis for different sectors to invest in, by identifying underlying metrics and key trends
Primary and secondary research, competitor analysis, start-up valuation and financial modeling (Cash flow)
Growth and Strategy: Sourcing start-ups and networking with other funds for synergies and co investment opportunities

Financial analysisCompetitor analysisResearchFinancial Analysis

Team uav

3 roles

Chief Operating Officer

Promoted

Nov 2019 – Oct 2020 · 11 mos

I have worked on Autonomous Hexacopter for Blood box delivery purposes for various medical institutions.
I have also worked on a UAV ground station that is customisable with any UAV for more hands on control connected through MAV link for Telemetry data for viewing PIXHAWK sensor data and autonomous flight settings.
Autonomous drones require image processing for various purposes such as object detection and object tracking, I have developed codes for both and am currently working with NVIDIA Jetson nano microprocessor.

UAV technologyImage processingTelemetry dataUAV TechnologyImage Processing

Operations Team Lead

Promoted

Mar 2019 – Nov 2019 · 8 mos

As the Team Lead I have been worked on several projects which include autonomous aerial vehicles that have numerous real life applications from surveillance to agriculture.
I have developed autonomous Quadcopters, Hexacopters and Fixed wing planes.

UAV developmentProject managementUAV DevelopmentProject Management

Avionics System Engineer

Nov 2018 – Feb 2019 · 3 mos

My contribution mainly lies towards the avionics section of all the aerial vehicles manufactured at Team UAV.
We work on fixed wing planes (Advanced class) and Multi-rotors.

Avionics engineeringFixed wing planesAvionics EngineeringUAV Technology

Ministry of health & family welfare

Research Intern

May 2018 – Jun 2018 · 1 mo

Electronic Vaccine Intelligence network and Cold Chains.
I provided innovative ideas for an in-house project that could be used for various vaccines. I worked with various PHD scholars and researched deeply on the cold chain technology we currently use.
I also worked on an in-house project at the office of Immunization Technical Support Unit and provided valuable inputs to their projects.

ResearchCold chain technologyCold Chain Technology