Jul 2020 – Feb 2022 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Product design director who's a part of the core founding team at Freecharge, an online payments company that enables money movement for businesses in India, backed by Axis Bank Acquisitions.
• We started up with the idea of Neo Banking back in 2020 and now scaled it up to a full stack FinTech company with solutions for Saving Account, Payments, Lending, and Business Banking & other dynamic solutions.
• Over the last 1 years, I've setup the design culture and design system at Freecharge and scaled it to a 16+ strong design team with multiple disciplines (Principal Product Designer, Product Lead Designer, Senior & Product Designer, Creative Designer).
• I worked with multiple teams in pushing out great FinTech products. I work with the organisation leaders in setting up the right design culture, processes, and systems. Led the design team and crafted the merchant and consumer experiences for the Freecharge Payment.

Jan 2017 – Jul 2020 · 3 yrs 6 mos · New Delhi Area, India

• As a Founding Member at Rooter, my work includes leading end-to-end Design and Innovation. Crafting and conducting Design Research for Sports Fan Engagement Impact, facilitating the Design Thinking Model, and Communication Design for Project Strategy.

Aug 2016 – Jul 2020 · 3 yrs 11 mos · New Delhi Area, India

• ⬤ WORKSHOP DESIGN
• Worked across multiple industries and sectors, like Sports Tech, Social Sports Community Impact, Live Match Fan Engagement Services, Products etc. to facilitate the usage of Design Thinking for Creative Problem Solving, Business Process Redesign, Organizational Strategy, Innovation Management, Service Design, and Human-Centered Design.
• ⬤ PROJECT MANAGEMENT & MENTORING
• Evaluates the requirements, identifying talent gaps, prioritizing hiring needs for product designers. Coordinating with the core team for yearly-roadmaps and quarterly project calendars for the Product Communication projects. Conducting project-to-project design process evaluations across multiple platforms, and Design-reviews to ensure timely project completions. Mentors the members of product communication team to align them with the organization standard and long term vision.
• ⬤ LEADING DESIGN RESEARCH
• Leads Design research activities (both primary, secondary methods including related-literature reviews) to bring better product understanding and to enhance creative problem-solving at the organizational level.
• ⬤ DEVELOPMENT FOR USER EXPERIENCE / CUSTOMER EXPERIENCE STRATEGIES
• Strategizes and plays key roles in R&D Design projects like Go-to-Market Space, Proofs of Concepts Testing, creating MVPs, and Developing new business goals and features from scratch.
• ⬤ IMPLEMENTING DESIGN PROCESSES AND SYSTEMS
• Responsible for systems Design processes to define information architecture, Interactions, and Modules for Products and Features. Implements step by step Design-Thinking (Human-centred Design) approach in the organization from as early as pre-project discussions to product development and delivery.

Mar 2016 – Feb 2017 · 11 mos · Bengaluru Area, India

• ⬤ DESIGN + STRATEGY
• We collaborate with workers across industries, from White collar, Blue collar, and Pink collar to design empathy-inspired products, services, and experiences. Leveraging human-centered methodologies developed at Babajob and powerful visual tools like Journey Mapping, we translate deep dives of user needs into groundbreaking business opportunities.
• ⬤ PROJECT MANAGEMENT & MENTORING
• Presented visual presentations of design solutions on-site and remotely to the CEO and other key executives. Worked closely with hands-on CEO and director of engineering throughout the design process to effectively solve manufacturing and testing issues for each stage.
• ⬤ IMPLEMENTING DESIGN PROCESSES AND SYSTEMS
• Responsible for systems Design processes to define information architecture, Interactions, and Modules for Products and Features. Implements step by step Design-Thinking (Human-centred Design) approach in the organisation from as early as pre-project discussions to product development and delivery.

Jun 2015 – May 2016 · 11 mos · Bengaluru Area, India

• A member of InMobi’s Brand business, as Interactive Art Director (IAD) working across multiple regions and responsible for the Creative aspects of Brand accounts.
• Key Responsibilities
• · Lead and execute on creative concepts and style guides that adhere to Brand standards
• · Creating mockups and wireframes, and translate them into final design
• · Deliver a range of concepts and designs for each project
• · Own the user experience while balancing creativity with effectiveness
• · Present concepts and design for both internal and client reviews
• · Understand how development impacts design and file preparation\
• · Support PreSales with presentations and story telling
• · Regional support and relationship management
• · Manage teams to deliver outstanding interactive visual products
• · Ensure the usability, consistency, brand relevance, and functionality of the finished product

May 2014 – May 2015 · 1 yr · San Mateo, California

• Having a primarily concerned with how the product feels and explore many different approaches to solving a specific user problem. The broad responsibility of a user experience is to ensure that the product logically flows from one step to the next. One way that a user experience might do this is by conducting in-person user tests to observe one's behavior. By identifying verbal and non-verbal stumbling blocks, they refine and iterate to create the "best" user experience.
• Key Responsibilities
• Creating bridge between technology and design
• Interaction models, User task flows
• Develop and maintain design wireframes, mockups, and UI specifications
• Communicate scenarios
• End-to-End experiences
• Interaction models
• Screen Designs to Stakeholders.

Jul 2011 – May 2014 · 2 yrs 10 mos · Bangalore, Karntaka, India

• I am part of a global network of interaction designers with a mission to advance the practice of the Human-Centered design approach where the world's best can learn from one another.
• Guide product decisions through user research, customer development, and iterative feedback loops
• Rapidly iterate on design prototypes and working applications
• Conduct user testing, interviews, and analysis
• Produce materials for clients and developers, including user flows, wireframes, mockups and assets
• Desktop and native apps (iOS and Android)

Aug 2010 – Jul 2011 · 11 mos

• Responsible for the design and implementation of all aspects of custom interactive web design which involves the conceptualization of a website’s overall design including user interaction, navigation structure, and organization.
• Key Responsibilities
• Collaborate with the design team to develop concepts.
• Evaluate and update design requirements for future projects.
• Design and execute projects across multiple media platforms.

May 2007 – Aug 2010 · 3 yrs 3 mos

• Software Engineer, Frontend Developer, Web Designer, Visual Designer