Deepanshu Rai

Co-Founder

Bengaluru, Karnataka, India6 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led development of a scalable design system.
  • Built AI-powered internal tools for automation.
  • Designed payment experiences for major brands.
Stackforce AI infers this person is a Fintech and SaaS product manager with a strong design background.

Contact

Skills

Core Skills

Product ManagementDesign SystemsUser Experience Design (ued)Website Development

Other Skills

Active Server Pages (ASP)After EffectsAgile MethodologiesAutomationBloggingBook WritingC PROGRAMMINGC++ PROGRAMMINGCascading Style Sheets (CSS)CollaborationCustomer Journey MappingData AnalyticsDatabase Management System (DBMS)Design ThinkingDigital Marketing

About

I’m an Associate Product Manager at Juspay, building scalable, system-led solutions across fintech and SaaS with a strong focus on internal tooling, intelligent automation, and platform thinking. As a product manager, I follow three key principles: 1. Empowering teams with shared understanding over micromanagement 2. Designing frameworks that scale across use cases, not one-off solutions 3. Prioritizing user impact and business value, not just shipping features My current focus is leading the development of a white-labelled design system that underpins all of Juspay’s B2B SaaS platforms across India and global markets. Alongside this, I actively build and scale AI-powered internal tools that automate design validation, streamline developer QA, and improve decision-making through smart defaults and real-time insights. I see AI not just as a feature but as a foundational layer that transforms how product teams operate. Whether it’s natural language to UI/code generation, automated component coverage scoring, or real-time design compliance in CI/CD workflows, I build products that leverage AI to reduce cognitive load and increase leverage across the product lifecycle. Prior to product management, I spent 5+ years as a Senior Product Designer at Juspay—leading high-impact design initiatives across analytics dashboards, payment flows (Swiggy, JioSaavn, Netflix), credit platforms (GeM Sahay, Pay Later), and knowledge systems like Juspay University and Developer Docs. This foundation shaped my approach to building with precision, empathy, and scale in mind. I thrive in zero-to-one environments, especially where design, product, engineering, and AI converge to solve meaningful problems. Let’s connect if you’re building AI-native tools, scaling design systems, or driving product thinking across complex platforms.

Experience

6 yrs 3 mos
Total Experience
6 yrs 3 mos
Average Tenure
6 yrs 3 mos
Current Experience

Juspay

5 roles

Associate Product Manager

Promoted

Jan 2025Present · 1 yr 5 mos

  • Expanded my role beyond design, focusing on product strategy, automation, and design system governance to enhance efficiency and scalability.
  • KEY PRODUCT INITIATIVES
  • Enhanced Order Search: Enabled phone & email search in the Orders module, used by 8.8K+ merchants monthly, reducing search time by 15%.
  • Integrated Alerts for Analytics: Built alerts into the analytics module, increasing monitoring tool adoption.
  • Revamped Users Module: Redesigned user management to align with SaaS standards, collaborating across teams.
  • Redesigned Monitoring Module: Defined and authored the PRD, integrating alerts and reports into a unified experience.
  • DESIGN SYSTEM & AUTOMATION
  • Established a Design System Team (4 UI Devs & 3 Designers) to drive standardization.
  • Mentored designers to elevate their work to industry standards.
  • Streamlined design-to-handoff with automated JIRA workflows, reducing overhead.
  • TOOLING & AUTOMATION
  • Built in-house design & dev audit plugins, optimizing product shipping.
  • Developed a Figma plugin to audit design system coverage and identify reusable components.
  • Created a Chrome extension to track design system usage, blocking PRs below the coverage threshold, saving 30% of design review time.
  • Built a real-time Design System Analytics Dashboard, enabling data-driven improvements.
  • Developed a Figma-to-React+ReScript+Tailwind code generator, reducing UI dev time by 35% and design QA by 30%.
  • Created an internal Storybook hub with component overviews, usage guidelines, and best practices.
  • Integrated NLP-based code generation in Storybook, allowing devs to generate code using natural language prompts.
Product ManagementDesign SystemsAutomationUser Experience Design (UED)Agile Methodologies

Product Designer III

Jan 2024Feb 2025 · 1 yr 1 mo

  • Transitioning to Product Designer III, I focused on scalability, systemization, and adoption of a white-labeled design system for Juspay’s SaaS platforms.
  • KEY ACHIEVEMENTS
  • Developed a white-labeled design system in Figma, catering to all Juspay SaaS platforms.
  • Built a scalable token structure, enabling seamless adaptation for white-labeled requirements.
  • Drove alignment between design, product, and engineering to ensure the development of a code-based design system.
  • Established the foundation for a React + ReScript design system, enabling frontend teams to implement scalable UI components.
Design SystemsFigma (Software)CollaborationProduct Design

Product Designer II

Promoted

Mar 2023Jan 2024 · 10 mos

  • As a Product Designer II, I led the Dashboard Team from a design perspective, driving impactful changes and refining the product to match industry-leading standards.
  • KEY ACHIEVEMENTS
  • Spearheaded design innovation for dashboards, introducing improvements based on merchant and stakeholder feedback.
  • Proposed and developed new features and modules aligned with merchant needs and business goals.
  • Conducted merchant interviews to understand pain points, translating insights into enhanced user experiences.
  • Led a team of product designers, guiding them through the entire design process from ideation to delivery.
User Experience Design (UED)Design ThinkingUser Research

Product Designer

Promoted

Mar 2020Mar 2023 · 3 yrs

  • At Juspay, I played a pivotal role in designing seamless payment experiences and operational dashboards, ensuring efficiency, scalability, and user satisfaction.
  • PAYMENT PAGES
  • Designed and shipped PP (web & app) for key merchants like OK Credit, Swiggy, Jio Saavn, and Acko.
  • Developed the PP SDK Design System, enhancing consistency and scalability across merchant implementations.
  • Designed the Offers Module, enabling merchants to integrate discounts and coupons seamlessly.
  • Built the Retry Module to streamline error handling for payment failures.
  • Designed UPI Scan and Pay for generic merchants, currently implemented for Acko.
  • Developed the UPI Autopay flow for major brands like Hotstar, Jio Saavn, and Netflix.
  • DASHBOARDS & INTERNAL TOOLS
  • Designed and contributed to multiple internal dashboards, including Analytics, Operations, and Credit.
  • Led the design for the Mweb version of the Internal Analytics Dashboard and the Dashboard App.
  • Built a comprehensive Design System for all internal dashboards across web, mobile web, and app platforms.
  • Led a team of 4 designers, driving innovation in Juspay Internal Dashboards, the Juspay Community Platform, the Dashboard App, and Juspay University Website.
  • PRODUCT REVIEWS AND BUSINESS DEVELOPMENT
  • Conducted PR and UX reviews with development and product teams to refine and enhance existing product experiences.
  • Designed the GeM Sahay credit flow, pre-approved credit card UI for Amazon and Swiggy, and Swiggy Pay Later.
  • Created interactive product demos using Flinto, including Rupay Flow for Swiggy and VISA OD.
  • DEVELOPER DOCUMENTATION AND COMMUNITY INITIATIVES
  • Designed a developer documentation platform, serving as a comprehensive guide for integrating Juspay’s products.
  • Led the design for the Juspay Community Portal to engage developers and share updates on new features.
  • Designed Juspay University, a learning platform offering courses on Haskell, Purescript, and Product Design.
User Experience Design (UED)Figma (Software)WireframingInteraction Design

Technical Product Analyst

Nov 2019Mar 2020 · 4 mos

Vinco software solutions

Founder

Jan 2017Oct 2020 · 3 yrs 9 mos · Jalandhar, Punjab, India

  • I started this MSMI Registered Company in Jalandhar, Punjab along with 4 other partners. We mainly dealt in Website Development, Digital Marketing and conducting workshops related to Ethical Hacking, Photoshop.
  • We have developed websites of:
  • 1. News India Uttarakhand (News Website with Admin Portal)
  • 2. Devbhoomipolkhol News (News Website with Admin Portal)
  • 3. Paise ko Kaam pe Lagao (Financial Blog)
  • 4. Rapid Foods Website and App Development (Delhi based Food Restaurant)
  • 5. Wasera Website Development (PG renting Website)
  • 6. Deal Expertz Website Development (PG renting Website)
  • 7. Welbawt Website Development (Delhi Based E-commerce Website)
Website DevelopmentDigital MarketingEthical Hacking

Education

Lovely Professional University

Bachelor's degree — B.tech (Hons.) in CSE

Jan 2016Jan 2020

Delhi Public School, Nigahi

Higher Secondary Certificate (HSC)

Jan 2014Jan 2016

Delhi Public School, Nigahi

Senior Secondary Education

Jan 2010Jan 2014

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