Deepanshu Sinha โ Software Engineer
Lead Software Engineer with 10 years of experience building high-performance mobile platforms. Deep expertise in Android (Jetpack Compose, Android Architecture Components, MVVM, Clean Architecture, LiveData, ViewModel) and production-grade SDK engineering. Expanded into iOS (Swift, SwiftUI, Objective-C) with end-to-end SDK development, SPM integration, and a complete Objective-C โ Swift migration. Architecting Kotlin Multiplatform (KMP) SDKs following best practices โ shared networking layers, clean layered architecture, and platform-specific API bridges for true Android/iOS parity. Currently leading AdTech innovation at MakeMyTrip โ SDUI engines, video ad platforms, Auth SDKs, and ML/LLM integration. Key highlights: ๐ SDUI Engine: Architected complete Server-Driven UI framework (iOS & Android), reducing campaign deployment from weeks to hours and enabling 3x faster A/B testing. ๐น Video & PIP Ads: Built custom iOS video player with PIP draggable container + Adorch integration; led complete Media3/ExoPlayer modernization on Android โ unlocked high-CPM video ad inventory. ๐ง Cross-Platform Modernization: 70% Swift/SwiftUI migration from Objective-C (removed 21K legacy lines); KMP networking architecture on Android; 60% technical debt reduction, 25% faster builds. โ Quality & Testing: Improved test coverage from 30% to 55%, reduced crash rate by 35%, cut support tickets by 40%. ๐ค ML/AI Integration: Integrated LLMs/SLMs into AdTech platform โ 25% improvement in ad targeting accuracy. Tech Stack: Swift 5.x, Kotlin, SwiftUI, Jetpack Compose, KMP, Media3, AVPlayer, MVVM, Clean Architecture, SDUI, XCTest, JUnit, SPM, Gradle Also a blogger at beingaware.in & trycatchblog.com, passionate about sharing learnings in mobile development, IoT, and AI/ML.
Stackforce AI infers this person is a cross-platform mobile development expert in AdTech and IoT.
Location: Bengaluru, Karnataka, India
Experience: 9 yrs 8 mos
Skills
- Ios Development
- Android Development
- Quality Assurance
- Machine Learning
Career Highlights
- Architected SDUI framework reducing deployment time from weeks to hours.
- Led cross-platform modernization achieving 60% technical debt reduction.
- Integrated ML models improving ad targeting accuracy by 25%.
Work Experience
MakeMyTrip
Lead Software Engineer (1 yr 5 mos)
Senior Software Engineer - II (2 yrs 3 mos)
Meesho
SDE-II(Android) (1 yr)
Openapp
Senior Software Engineer (Android) (2 yrs 7 mos)
Android Developer (1 yr 6 mos)
Newsway Pvt Ltd.
Android Developer (5 mos)
SportsCafe
Software Development Engineer - I (Android) (6 mos)
Peersome
Android Developer (4 mos)
Cheerz! Labs
Software Developer Internship (1 mo)
Education
Post Graduation at International Institute of Information Technology Bangalore
Bachelor of Engineering (B.E.) at RR Institute Of Technology