Éder Gutiérrez Álvarez — Business Development Executive
A seasoned professional, 16 years of experience: Commercial Marketing, Sales & Business Development, top- tier professional for Healthcare Industry, with a broad vision of business development and a strong educational background; proficient at marketing strategy, product launching, commercial excellence & FF Effectiveness. Capable to add value in demand generation by a strategic and innovative design thinking vision, by alternative means such as multichannel promotion, commercial excellence (P&L fully accountable), and leading multidisciplinary teams. Expert in health marketing (digital & traditional) Strong Skills with CRM-ERP Software Such as: Salesforce Cloud, Veeva, Contpaqi & Microsoft Office Suite Tableau & Power BI. IQVIA, KNOBLOCH, Close up®. TA Main Expertise: WHC, CNS, Multivitamins, Cardio, Diabetes, Gastro, Respiratory, Tissue, HIV & Transplants..
Stackforce AI infers this person is a Healthcare Marketing Executive with expertise in digital solutions and commercial effectiveness.
Location: Miguel Hidalgo, Mexico City, Mexico
Experience: 17 yrs 8 mos
Skills
- Commercial Effectiveness
- Healthcare Marketing
- Digital Business Strategy
- Health Sciences Consulting
- Analytics
- Innovation In Lifesciences
- Marketing Education
- Teaching
- Product Marketing
- Digital Management
- Product Management
Career Highlights
- 16 years of experience in healthcare marketing.
- Expert in digital and traditional health marketing.
- Proficient in leading multidisciplinary teams.
Work Experience
GLG
Senior Consultant (Network Member) - Analytics, Innovation & Digital Solutions for Lifescience (1 yr 9 mos)
Insudempre Consulting
Digital Business, Sr. Consultant - Entrepeneurship & Health Sciences (2 yrs)
Clarivate
Senior Manager LatAm: Life Sciences & Healthcare (5 yrs 11 mos)
Universidad Intercontinental
University Professor (1 yr 11 mos)
Abbott
Product Marketing & Digital Manager (2 yrs 11 mos)
Universidad del Valle de México
University Professor, Masters & Bachelors Degree (4 yrs 2 mos)
BIOGRAFT
Product Manager (1 yr 9 mos)
Commonwealth Diagnostics International, Inc.
Product Manager (2 yrs)
Boehringer Ingelheim
Marketing PM (5 yrs 1 mo)
Education
Postgraduate Course & Certification at Columbia Business School
Masters Degree in Marketing at Universidad de las Américas Puebla
Master's degree at Universitat Pompeu Fabra
Specialization Degree in Branding & Retailing. (Ced Prof 9801457) at Universidad de las Américas Puebla
Bachelor of Foreign Trade & Economics (Ced Prof 7989295) at Universidad Autónoma de Baja California Sur
36 hours course “Health Economics” at University of Miami Herbert Business School
Exchange program subject “Neuromarketing” at Goethe University Frankfurt
Marketing directo y digital (Digital Marketing) at Universitat Pompeu Fabra
Diplomado Emprendedurismo Lean Startup & Agile Methods at Universidad Anáhuac
Diplomado en Coach ejecutivo at Tecnológico de Monterrey
