Apr 2024 – Present · 2 yrs 1 mo · Remote

Apr 2024 – Present · 2 yrs 1 mo · Pune, Maharashtra, India · Remote

Feb 2024 – Apr 2024 · 2 mos · Gurugram, Haryana, India · On-site

Nov 2023 – Present · 2 yrs 6 mos

Jul 2023 – Nov 2023 · 4 mos

Nov 2023 – Present · 2 yrs 6 mos · Delhi, India · Hybrid

Aug 2023 – Sep 2023 · 1 mo · Delhi, India · Hybrid

Nov 2022 – Mar 2023 · 4 mos · Jalandhar, Punjab, India

Apr 2021 – Aug 2024 · 3 yrs 4 mos · Noida, Uttar Pradesh, India

• 1. Spearheaded the digital initiatives on social for Moglix, Moglix Business, Credlix and Middle East
• 2. Led a comprehensive brand campaign in #MoglixHaiNa from its conceptualization to its execution with a phigital coverage across Radio, Print, Digital and OOH across the country
• 3. Launched a sequential employee engagement initiative under ‘Social Stars’ which increased online mentions
• 4. Built a balanced communication strategy showcasing the different BUs, talent, research & insights, customers, suppliers and for prospective employees
• 5. Drove a nation-wide radio campaign with Radio City (91.1 FM) across regional markets while driving
• 6. Strategized and undertook intensive Media Buying & Planning across news (Amar Ujala, Dainik Jagran, Ananda Bazar, Patrika, Dinakaran, TOI, Dainik Bhaskar, etc.), OTT (Hotstar), sports, content aggregators (Daily Hunt, Inshorts).
• 7. Conceptualized and implemented the brand communication strategy across all digital platforms across all content formats
• 8. Led the internal communication strategy with targeted Business Unit based communication and employer branding projects
• 9. Optimized on content pipeline with a topical and trend focus which earned organic mentions on pages like Social Panga, Social Media Dissect, etc. and an organic feature in the press
• 10. Undertook TVC campaign for on Aajtak and numerous other digital channels on topical days like Republic Day & Union Budget
• 11. Designed the performance marketing funnel for paid ads for Enterprise (MRO, Packaging, and Mid-Market verticals and drove targeted drip campaigns, In Mails, FB & Google Ads.
• Noteworthy Highlights:
• 1. Achieved the annual follower target in 7 months itself while maintaining a B2B industry benchmark for social while growing the engagement rate to 8X within 10 months (Highest in the industry of18%)
• 2. Improved the brand recall by a 98% increase in mentions
• 3. Managed the Media Buy plan including offline and online which boosted the brand presence by 34%

May 2020 – May 2020 · 0 mo · Delhi, India

• Conducted a webinar on 'Building a Personal Brand in the Digital Era' for college students as well as working professionals. A mini-workshop of sorts where one gets a 360 degree view of what builds a Personal Brand, steps to achieve it across digital channels with examples & IMPACT which it can have on your #business & #jobs. Topics covered were:
• 1. LinkedIn Profile Optimization
• 2. The 3E model of LinkedIn
• 3. Content Creation and Curation
• 4. Building a SUPER Instagram Profile
• 5. Hacks for better audience connect
• The session saw an attendance of over 150+ people over a Zoom call.

Apr 2020 – Mar 2021 · 11 mos · Noida, Uttar Pradesh, India

• 1. Conceptualized brand strategy & marketing campaigns for edt-ech (safalta.com), astrology (myjyotish.com) & media (amarujala.com) product lines
• 2. 360 degree marketing for business with holistic coverage across
• Offline channels like print (stories & ads), magazines & billboards
• Digital mediums through ambassadors (like Mr. Virender Sehwag) & influencers across Instagram, YouTube, Facebook & TikTok
• 3. Led Brand Solutions for B2B and B2C clients across FMCG, FMCD, Hospitality,
• Hospitals & Healthcare, Automobiles, Personal Care, OTC, & Apparel domains
• 4. Involved in building over 30+ newer product lines like podcast (Awaaz), e-paper, online
• learning courses (government jobs & competitive entrance exams), astrology & AU+
• 5. Consistently built the digital footprint of Safalta.com & MyJyotish.com through social
• media & communities in all organic manner with brand recall as the primary focus area
• 6. Conducted competitive benchmarking to build a business model for edtech segment
• 7. Strategized the OOH advertising for Safalta.com across major highways and focal locations in North-West-East and Central India
• 8. Developed the newer product lines of e-paper, pay-per-view content and communities for AU and its subsidiaries
• 9. Launched the official Telegram channel for news dissemination
• Results:
• 1. Boosted revenue by INR 3 cr. in FY20 across business verticals
• 2. Consistently built content which ranked on Google SERP for edtech and astrology sub-brands
• 3. Improved social engagement by 207% for the edtech and astrology sub-brands
• 4. Increased digital footprint by 190% through Quora & social communities
• 5. Built the YouTube channel traction with a 250% growth in subscribers
• 6. Instrumented 20+ strategic alliances through product collaborations
• 7. Scaled astrology segment to a 65% growth (all organic)
• 8. Increased the subscriber count for the digital products for e-paper, podcast and pay-per-content by 85% in 3 months
• 9. Increased the brand awareness by 410%

Jan 2020 – Feb 2020 · 1 mo · Mumbai Area, India

• Guest Columnist for the annual Marketing Magazine.

Aug 2019 – Apr 2020 · 8 mos · Noida Area, India

• 1. Handled the Brand Marketing for the Enterprise Solutions Business vertical through:
• Content Marketing Strategy through content calendar setup and case studies for clients like JCB,
• Kohler, TATA to name few.
• Industry Reports on industrial equipments for building brand's thought leadership.
• Managed their social media handles to enhance brand visibility.
• Built brand assets like sales collaterals, videos, e-mail marketing campaigns and social creatives.
• Automated their brand connect through in-house collaboration.
• Coordinated with internal and external stakeholders to build brand assets.
• 2. Building Phigital Assets like:
• IndiaMART's official Blog to showcase the Research and Insights, Talent Branding, etc.
• Office Space spanning across 8 floors with a unique concept behind each along with a targeted month long employee and external marketing campaign resulting in record participation.
• as well as the processes to bring in dynamic feedback and internal efficiency.
• Creating the Brand Guidelines and establishing homogenous visual aspect across dossiers, powerpoints, creatives, etc.
• 3. Designed a rewards program for IndiaMART sellers (New Product Development). This involved benchmarking and strategy formulation with collaboration and partnership with external entities to bring in value addition to our core offering(s).
• Results:
• 1. Awarded 'Employee of the Month' for January 2020 for delivering the Design project well within the stipulated time with high quality and attention to detail.
• 2. Launched the IndiaMART Blog with 8.5k organic views achieved in 2 weeks of its launch.
• 3. Designed the new office space (Sector 135, Noida) with a focused approach on brand design elements across industries
• 4. Executed a marketing campaign along with product launch resulting in 35k impressions and record entries from internal employees making it one of the most successful in-house events.
• 5. 165% growth rate in Social followers on LinkedIn

Aug 2019 – Aug 2019 · 0 mo · Gurgaon, India

• Involved in the Brand Creation for WiT-Women in Tech for RBS, NatWest and Publicis Sapient.
• Formulated the Strategy and detailed plan on a one-of-a-kind initiative for Women In Stem.

Jul 2019 – Sep 2019 · 2 mos · New Delhi Area, India

• Chosen as one of the Top-15 Social Influencers for NASSCOM Foundation.
• To bring in awareness on a range of Social Issues currently plaguing the society from mental health to women empowerment.

Mar 2019 – Jun 2022 · 3 yrs 3 mos · Hyderabad Area, India

• 1. Implemented Digital Ad campaigns for Real estate and Pharma sectors including paid, display and YouTube Instream ads.
• 2. Implemented CRM system to manage and track leads through Drip campaigns
• 3. Managed a steady flow of quality leads for Clients while maintaining strict lead hygiene on parameters like regional, demographic and interest based targeting.
• 4. Built client websites and implemented Google Analytics and extensions like Heat Maps and UX best practices to maximize lead conversion.
• 5. Handled social media accounts for clients across Facebook, Instagram and Twitter.
• Results:
• 1. 55% increase in lead quality with 380% increment in lead flow through hyper-local targeting
• 2. Increased Brand awareness for Real estate clients by over 18%
• 3. Lead leakage reduced by over 82% post landing page and website optimizations

Jan 2019 – Aug 2019 · 7 mos · Hyderabad Area, India

• 1. Handled the Business Research, Business Intelligence and Consumer Case Study group.
• 2. In addition, handling the Institutional Content and Marketing vertical with Social Media Campaigns.
• Drove revenue and growth through focused content marketing and social media initiatives.
• Defined digital and content marketing strategy (brand, content creation, curation and message
• amplification, performance) & operative management of paid channels viz Facebook, Google,
• Influencers, Display, Remarketing with monthly budgets
• Collaborated with internal teams (Field Sales, Inside Sales, Counsellors, Product Heads) for various
• Sales Promotion plans , new course modules, e-mail and SMS marketing strategies
• Created customer lifecycle drip campaigns across Push and Emailer to improve customer
• engagement and retention
• Mentored the team members on strategizing, executing and analyzing different campaigns against
• the pre-decided KPIs for quality lead generation
• Managed Lead Flow on Leadsquared CRM tool for two Business verticals
• Worked closely with Google & FB Paid ads teams to understand media spends and fix bounce rates
• and optimize campaigns via “Control & Test” methodology
• Worked on Ivey Case Study on the Firm for Series B funding
• Implemented a new initiative of ‘UniSense’: India’s First Business Intelligence based report
• Content marketing: To boost content-led discovery (300 blogs/infographics || 120 videos)
• Handling Branding and Digital PR for the upcoming Fortune Future 50 Leaders’ Summit
• Results:
• 1. Awarded the 'Foundation Builder' award by the CEO during the annual felicitation ceremony
• 2. Blog organic traffic increased by 92% due to a calendarized automated approach
• 3. Registered a 58% increase in revenue due to focused targeting through e-mail
• marketing campaigns.
• 4. Developed new products like ProMap, Global Career Catalyst and Super Counsellor
• 5. Served as an Editor for Univariety-Fortune India magazine

Feb 2018 – Jan 2019 · 11 mos · Hyderabad Area, India

• Responsible for the Content and Digital Marketing strategy for Univariety (Info Edge Group).
• Handling the School, Global Career Catalyst and Super Counsellor engagement verticals with an increased focus on the bottom line.
• Worked extensively on two of the firm's website's: 1. globalcareercounsellor.com 2. univariety.com
• Highlights so far:
•  Worked on Case studies which serve as lead magnets and generate 11% of the total leads generated
•  Worked on marketing campaigns with higher than industry average open rates [22%-25%] and click rates [3%-4%]
•  Involved with digital marketing wing for the globalcareercounsellor.com website which has improved its organic searchability (SEO and SEM)
•  Generated case studies for premier schools of the country which has created total leads of around 500+ unique schools
•  Involved with the layout and the content and digital technicalities for the globalcareercounsellor.com website
•  Monitoring Social Media engagement of all Institutional content
•  Worked on Landing pages, CRM Management, Drip Campaigns, Facebook and Google ads
•  Worked on a New Product Development for 'ProMap', a profile builder solution for students applying for admissions abroad.
•  Contributed in the UI/UX implementation for the firm's websites as well as the marketing collaterals
•  Managing lead generation and tracking for 6 Business Verticals namely: School System, Super Counsellor, ProMap, Global Career Catalyst, Global Career Counsellor and Future 50 Schools Shaping Success through strategic ad campaigns, e-books, brochures, sales collateral and case study creation
•  Managed Univariety blog and SEO activities for the website with an additional resource
•  Creating the First Education Based Marketplace website for Schools, Counsellors and Parents

Nov 2016 – Jun 2022 · 5 yrs 7 mos · New Delhi Area, India

• 1. Growing the social media assets organically with a focus on NGO's core vision to promote societal upliftment through Education and Environmental conservation.
• 2. Managing the Collaboration and Fund Raising activities with the founder.
• 3. Managing the newsletter and content editorial for building brand connect in the West Delhi region.
• Results:
• 1. 210% increase in organic traffic post optimization of social media channels
• 2. 540% rise in website traffic after conducting basic hygiene audits with minimum investment
• 3. Increased brand awareness (Research) by 90% for the NGO

Nov 2016 – Dec 2019 · 3 yrs 1 mo

• The first author from India to have made it to the coveted list of Thought Leaders selected from around the world.

Aug 2016 – Jan 2018 · 1 yr 5 mos · New Delhi Area, India

• 1. Handled P/L for the Duplex Packaging Range across Delhi, Haryana, Punjab and Kenya
• 2. Launched a digital app for easier tracking across HQ, plants and logistics providers
• 3. Drove digital marketing strategy and execution for performance and brand campaigns
• 4. Handled the launch of new packaging products for clients spanning across Pharma, Real Estate and
• Automobiles
• 5. Managed marketing campaign budgets across print and digital extending up to INR 1 Million+
• 6. Implemented industry best practices, tools and technologies- marketing automation
• platform, app attribution, email solution provider, etc.
• 7. Coordinated with internal teams to launch targeted marketing campaigns
• 8. Setup the sales team and tracked KPIs for a team of 25
• 9. Boosted Content marketing: To boost content-led discovery (20 client case studies)
• 10. Improved lead quality through dedicated hyper-local research campaigns for North India
• Results:
• 1. Awarded 'Employee of the Year' award twice for boosting revenues to the tune of 4.5 cr. ($600k)
• 2. Implemented customer Touch Point mechanism which boosted renewal rates by 56%
• 3. Developed an order/shipment tracking app to make it easier for vendor-plant manager and client
• to keep a tab on order delivery and monitor TAT
• 4. Built newer business accounts in the medical, pharma and auto industry which contributed
• significantly to the brand growth and expansion across North India.

Aug 2016 – Mar 2017 · 7 mos · Indian Institute of Management

•  Rio+23 WHS India Certification Program is a premiere and prestigious short-term course study for Indian students. It is being implemented by the Centre for United Nations.
• The program focusses on four key themes of WHS 2016:
• a. humanitarian effectiveness
• b. reducing risk and managing vulnerability
• c.transformation through innovation and
• d. serving the needs of people in conflict.
•  As a Campus Ambassador, my role involved the promotion and the conduct of this program on campus.
•  The program saw an active participation with almost 50% participation rate from both the PGP sections of the paid certification program. The participation success rate stood at 98% with the leading scorer being awarded as the National Champion.

Aug 2016 – Dec 2016 · 4 mos · Indian Institute of Management

•  A Live Project opportunity based in the domain of e-learning. Involved the usage of strategy formulation, business development, marketing research, etc. As a BD head converted all the target colleges in the Sason-Sambalpur area with the support of team members from IIM and XIMB- Bhubaneshwar.
•  As the Team Lead, i was able to close all the 3 target colleges in the Sason-Sambalpur region.

Apr 2016 – Jun 2016 · 2 mos · New Delhi Area, India

• The role gave me an opportunity to work on newer domains like LSA's and Digital technologies and understand their marketing and strategic frameworks. Based on a thorough understanding of the industries, key recommendations were made to the CFO.
• Based on my performance a PPI was offered at the end of the internship tenure by Hero Group.

Dec 2014 – Sep 2015 · 9 mos · Gurgaon, India

• I was involved with McKinsey Solutions wing (MSO) as a Junior Analyst. My role focussed on Customer Success and Implementing back-end topology creation, service delivery and upload monitoring for clients in EMEA and APAC.
•  Worked on a wide range of McKinsey’s proprietary solutions
•  Mapped out key client requirements and suggested appropriate solutions
•  Handled key accounts on a global level including clients from APAC and EMEA
• Higlights:
•  Received the highest client satisfaction from 98% of the clients
•  Received the highest rating from the manager for resolving key client-side outages

Aug 2013 – Nov 2014 · 1 yr 3 mos · New Delhi Area, India

•  Conducted in-depth focus study to understand the core client requirements from
• an industrial packaging material
•  Analysed demand trends and co-ordinated with the procurement and logistics teams
•  Managed key accounts from FMCG, Auto (2W,4W) and real estate domains
•  Worked on the B2B content collaterals for clients
• Highlights:
•  Achieved a record client satisfaction of 95% for the firm
•  Successfully launched the proprietary packaging material for B2B clientele

Jun 2013 – Aug 2013 · 2 mos · New Delhi Area, India

•  As a Summer Intern at ISSA Lab, DRDO, (Minsitry of Defence, Government of India) I was closely working under the mentorship of MR. R.M. Singh, Scientist (Level G) on Antenna Structures.
•  At the end of the internship, a research paper was released which has received numerous citations globally.