Jan 2022 – Sep 2023 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

• As a Brand & Digital Marketing Consultant for Menarini India (client of Intin), I led brand strategy, digital transformation, and omnichannel marketing initiatives to strengthen brand equity, enhance customer engagement, and drive measurable digital growth. My work focused on performance marketing, content strategy, and influencer-led brand advocacy across key digital touchpoints to maximize ROI and market visibility.
• Key Achievements:
• Developed and executed digital marketing strategies to maximize brand visibility, online engagement, and advocacy for Melalumin and Definisse, driving measurable digital growth across key channels.
• Led brand strategy and digital transformation initiatives, enhancing brand awareness, market penetration, and overall marketing ROI.
• Utilized Google Analytics and performance dashboards to track KPIs, analyze consumer behavior, and optimize campaign effectiveness through data-driven insights.
• Collaborated cross-functionally with management consulting teams to design and implement a 6P’s brand model for Menarini India Pvt. Ltd., strengthening brand equity, positioning, and competitive advantage.
• Oversaw digital content strategy, paid media campaigns, and influencer engagement to drive customer acquisition and retention across pharma and skincare categories.

Jun 2019 – Nov 2020 · 1 yr 5 mos · Mumbai, Maharashtra, India

• As Senior Marketing Manager at Kaya Limited, one of India’s leading beauty, skincare, and wellness brands, I led retail marketing communication strategy, brand innovation, and consumer engagement initiatives. By leveraging data-driven insights, consumer trends, and cross-functional collaboration, I drove brand visibility, customer loyalty, and double-digit growth in retail performance across both digital and offline channels.
• Key Achievements:
• Developed an insight-driven retail environment strategy that identified high-impact growth opportunities, strengthened brand positioning, and enhanced customer experience and in-store engagement.
• Launched the award-winning ‘Kaya Safe’ 360° marketing campaign, driving a major NPS uplift from 47 to 72, and achieving 70%+ engagement across social media channels through integrated digital and influencer marketing.
• Introduced the Kaya Web Consult service, pioneering tele-consultation in beauty & skincare, generating 3,000+ virtual consults across 200 cities, and expanding omnichannel market reach and accessibility.
• Executed the #NewBeautyTraditions festival campaign, leveraging consumer insights and cross-functional collaboration to deliver double-digit category growth in fairness, pigmentation, and skincare segments.

Jan 2015 – May 2019 · 4 yrs 4 mos

• As Brand Manager for Brooke Bond 3 Roses at Hindustan Unilever Ltd (HUL), I drove brand growth, market share, and consumer engagement through strategic marketing, communication planning, and regional brand adaptation. I collaborated cross-functionally to execute integrated ATL & BTL campaigns, leveraging consumer insights, category trends, and data-driven brand strategy to strengthen brand equity and rural-urban market penetration.
• Key Achievements
• Strengthened brand salience and media visibility in Tamil Nadu and South India, improving Top-of-Mind (TOM) awareness by 1000+ bps and Brand Equity (B.E) score by 450 bps through targeted consumer communication and regional marketing strategy.
• Developed and implemented state-specific media principles for South India, optimizing media planning, reach, and Share of Voice (SOV) at the lowest cost per GRP, improving ROI and campaign efficiency.
• Drove 10% turnover growth and 5% volume growth, achieving the highest retail and distribution expansion across South India in five years, through data-led market activation, trade marketing, and channel strategy.
• Expanded Brooke Bond’s B2B tea business into non-south geographies, leading new product development, sales and distribution network expansion, and high-performance team building, delivering an incremental annual turnover of ₹10 Cr for the overall Brooke Bond business.
• Launched an innovative B2B brand scholarship program for children of Hot Tea Shop owners, boosting brand loyalty, trade engagement, and consumption by 2X.
• Enhanced gross margins (GM%) by 1300 bps over three years, building a profitable and scalable business model and driving market penetration in new cities and regions.

Jan 2012 – Dec 2014 · 2 yrs 11 mos

• As Brand Manager for Knorr at Hindustan Unilever Ltd (HUL), I supported the development and execution of integrated marketing strategies to drive brand growth, category expansion, and consumer engagement in the foods and culinary segment. I collaborated with cross-functional teams across R&D, supply chain, and sales to deliver new product launches, 360° campaigns, and data-driven brand initiatives that strengthened market share, penetration, and brand equity.
• Key Achievements:
• Supported the development and execution of strategic brand and marketing plans, driving brand performance, category growth, and profitability across the Knorr culinary portfolio.
• Completely revamped the Knorr noodles portfolio, transforming it from negative to positive gross margins, achieving market share gains in targeted geographies, and adding significant incremental turnover to the Knorr culinary business as part of a strategic growth initiative.
• Conducted in-depth market trend and competitive analysis to identify white spaces, innovation opportunities, and consumer insight–driven strategies for brand expansion and differentiation.
• Collaborated cross-functionally with sales, supply chain, R&D, and agency partners to deliver data-led marketing programs and ensure seamless execution across retail, digital, and trade channels.
• Contributed to the planning and rollout of integrated advertising, media, and promotional campaigns, enhancing brand awareness, recall, and sales velocity.

Jun 2010 – Dec 2011 · 1 yr 6 mos

• As Senior Brand Executive for the Face Cleansing portfolio at Hindustan Unilever Ltd (HUL), I contributed to the strategic planning, brand management, and execution of 360° marketing initiatives for iconic personal care brands including Pond’s, Lakmé, Vaseline, Fair & Lovely, Pears, and Dove. Focused on consumer insight–driven innovation, category growth, and integrated communication strategy to strengthen brand equity, market share, and profitability in the highly competitive skincare and beauty segment.
• Key Achievements:
• Supported the design and execution of integrated 360° marketing campaigns to strengthen brand equity, consumer engagement, and sales growth across digital, retail, and trade channels.
• Worked on market development for the face cleansing category, driving 2X business growth through strategic category expansion, portfolio diversification, and new brand launches from the Unilever skincare portfolio.
• Analyzed consumer insights and market research data to drive product innovation, communication strategy, and brand positioning, aligned with emerging beauty and skincare trends.
• Collaborated cross-functionally with Sales, R&D, Supply Chain, and Creative Agencies to ensure seamless campaign execution and go-to-market excellence.
• Monitored brand performance metrics including market share, brand awareness, and campaign ROI, leveraging data to optimize marketing effectiveness and business impact.

Jan 2005 – Aug 2006 · 1 yr 7 mos · Mumbai Area, India · On-site

• As Client Servicing Manager at Retail Scape Design & Strategic Management, I managed client relationships and ensured the successful execution of design and strategic management projects, focusing on meeting client objectives and delivering high-quality service.
• Key Achievements:
• Managed day-to-day client communication, being a key point of contact and promptly addressing their concerns ensuring high satisfaction
• Coordinated project activities across internal teams to efficiently meet client expectations and deliver within defined plans.
• Contributed to the development of strategic plans aimed at enhancing clients' retail presence and growth.
• Oversaw project budgets and timelines, efficiently aligning clients' scope, quality, and budget parameters.
• Worked closely with various clients, including Unilever, Cavin Kare, LG Mobiles, Exxon Mobile, Barista, maintaining strong relationships.
• Contributed to the long-term vision and planning of client-based initiatives

Sep 2002 – Dec 2004 · 2 yrs 3 mos · On-site

• As Senior Executive in Client Servicing at ARKA Advertising & INFOMEDIA, I managed key client accounts, ensuring effective communication, project coordination, and client satisfaction within advertising campaigns.
• Key Achievements:
• Managed client relationships, serving as the primary point of contact and addressing client needs effectively.
• Coordinated project activities, collaborating with creative and production teams to ensure timely and high-quality deliverables.
• Assisted in the development of advertising proposals and presentations tailored to meet client objectives.
• Monitored campaign performance, providing timely updates to clients and supporting campaign evaluation.