Dheeraj Mali

CEO

Mumbai, Maharashtra, India20 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven ability to increase ROI through digital strategies.
  • Expert in building brand awareness and market share.
  • Strong communication skills with global stakeholders.
Stackforce AI infers this person is a Digital Marketing Strategist with expertise in MarTech and performance marketing.

Contact

Skills

Core Skills

Digital MarketingCampaign ManagementSeoBrand BuildingLead GenerationWebsite ManagementWebsite Development

Other Skills

Account ManagementAnalyticsBrand Building & PositioningBudget ManagementBusiness-to-Business (B2B)CRO ManagementChange ManagementConversion RateCritical Reasoning SkillsCustomer Value ManagementCustomer Value PropositionData Driven CommunicationsDigital CommunicationDigital Marketing DeliveryDigital Marketing Strategy & Planning

About

Metrics focussed Digital Marketing Strategist who consistently increases market share and revenues by skilfully producing digital marketing campaigns integrated with social media. Proven ability to increase ROI, build brand awareness and promote company’s image with strong knowledge of changing digital landscape. Solid understanding of the digital ecosystem and the technologies supporting impactful digital marketing efforts. Consumer advocate with unique ability to unite strategy, technology and creative packaging to provide promotional solutions that capitalize on the full capabilities of the web. Strong communication and interpersonal skills, ability to work collaboratively, develop solid relationships, manage differences, and influence change across a large global stakeholder group. Specialties: ✰ WhatsApp First approach ✰ Martech ✰ AI & Chatbot ✰ SEO ✰ Growth Marketing ✰ Digital Marketing Delivery ✰ Customer Value Management ✰ Data-Driven Communications ✰ Digital Marketing Strategy & Planning ✰ Brand Building & Positioning ✰ Campaign Management ✰ Project Planning & Execution ✰ UI/ UX ✰ Digital Spends & Marketing ✰ Product Lifecycle Management ✰ Customer Value Proposition ✰ Social Media/Digital & Performance Marketing ✰ Stakeholder Management ✰ Account Management ✰ Critical Reasoning Skills ✰ Cross Functional Coordination ✰ Team Management ✰ Digital Project Management ✰ Online Reputation Management ✰ Digital Media Buying ✰ Business Continuity AWARDS Received Till Date: ---------------------------------------------------------------- 2014 INTERNET ADVERTISING COMPETITION AWARD FOR OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING Birla Sun Life Mutual Fund Jaanoge Tabhi Toh Maanoge - An Investor Awareness Initiative by Birla Sun Life Mutual Fund Best Financial Services Website Link to Awards page - http://www.iacaward.org/iac/winner.asp?eid=10726 ---------------------------------------------------------------- 2012 WEBAWARD For Outstanding Achievement in Web Development - Axis Bank Website - Bank Standard of Excellence Link to Awards page - http://www.webaward.org/winner.asp?eid=17922 ---------------------------------------------------------------- 2012 INTERNET ADVERTISING COMPETITION AWARD FOR OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING - Axis Bank Priority Landing Page - Outstanding Website Link to Awards page - http://www.iacaward.org/iac/winner.asp?eid=8359

Experience

20 yrs 6 mos
Total Experience
2 yrs 11 mos
Average Tenure
7 yrs 4 mos
Current Experience

Piramal finance

Head Digital Marketing

Feb 2019Present · 7 yrs 4 mos · Mumbai Area, India

  • Building digital businesses from the ground up - where strategy meets execution. With expertise in organic growth, social media, campaign management, and MarTech initiatives, I craft data-driven, high-impact digital strategies. Keeping the customer at the center through customer-back design, I focus on precise segmentation, targeting, and brand positioning - ensuring brand building remains at the core of all strategies. Passionate about scaling businesses while driving P&L growth, I try to blend creativity with performance to create digital ecosystems that deliver results.
CRO ManagementOnline MarketingSEMSEOOrganic SearchWebsite Development+6

Fullerton india credit company ltd.

Lead Digital Marketing

Nov 2015Jan 2019 · 3 yrs 2 mos · Mumbai Area, India

  • Fullerton India deals with financing across retail and rural segments.
  • Led the team that strategizes and executes paid media, SEO, SEM, and website initiatives for Fullerton India Credit Company Limited for the Personal Loan, SME, Business Loan, LAP and Home Loans product line. Supported digital intelligence and design, UI/UX and analytics setup for the online lending platform for personal loan product.
CRO ManagementOnline MarketingSEMSEOOrganic SearchWebsite Development+5

Birla sun life asset management company limited (bslamcl)

Lead Digital Marketing

Jan 2013Oct 2015 · 2 yrs 9 mos · Mumbai

  • Birla Sunlife is one of the leading mutual fund investment company in India.
  • Led the development, planning and execution of digital marketing strategies, campaigns and initiatives, driven by customer and prospective audience understanding and insight . Drove brand campaigns for improving digital brand recall through content, display and investor education
  • Link to Awards page - http://www.iacaward.org/iac/winner.asp?eid=10726
CRO ManagementOnline MarketingSEMSEOOrganic SearchWebsite Development+6

Edelweiss broking

Digital Marketing Specialist

Jul 2012Jan 2013 · 6 mos · Mumbai

  • Edelweiss Broking Limited is an Indian Financial services company.
  • Hired to deliver an industry leading digital experience and campaign marketing capability that promotes the Edelweiss brand and its investment capabilities. Created lead generation, retention, programs and trigger/event-based marketing to engage prospects and clients with desired content based on known behaviours and assumptions
Online MarketingSEMSEOOrganic SearchWebsite DevelopmentDigital Marketing+1

Axis bank

Lead Website and Digital Marketing

Jul 2008Jul 2012 · 4 yrs · Mumbai

  • Axis Bank is the fifth-largest Indian bank. Reporting to Head of Digital Marketing, was hired to develop and implement digital strategies to support business objectives while managing end-to-end management of Axis Bank websites with Interwoven Teamsite WCMS including micro-sites for cards, remittances, card rewards. Deliver effective and measurable digital communications and campaigns. Ensured daily execution of SEO , SEM, Pay-Per-Click strategy & processes
  • 2012 WEBAWARD For Outstanding Achievement in Web Development - http://www.webaward.org/winner.asp?eid=17922
  • 2012 INTERNET ADVERTISING COMPETITION AWARD FOR
  • OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING - http://www.iacaward.org/iac/winner.asp?eid=8359
Online MarketingSEMSEOOrganic SearchWebsite DevelopmentDigital Marketing+1

Hdfc bank

Digital Marketing Specialist

Aug 2007Jul 2008 · 11 mos · Mumbai Area, India

  • Website management and maintenance, Webtrends for website analytics, Cross sell and upsell, SEO, SEM, Generating website related MIS
SEOOrganic SearchWebsite DevelopmentDigital MarketingWebsite Management

Indigo consulting

Webmaster

Sep 2005Jul 2007 · 1 yr 10 mos · Mumbai Area, India

  • web programming, website development
SEOOrganic SearchWebsite Development

Education

Indian School of Business

Adobe Digital Luminary Program

Feb 2025Feb 2025

Indian School of Business

Executive Education — Digital Marketing and Analytics

Jun 2021Sep 2021

University of Mumbai

B Sc — Computer Science

Jan 2000Jan 2006

JASLOK HIGH SCHOOL

SSC — SSC

Jan 1995Jan 1998

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