May 2022 – Jul 2024 · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

• My first role at a multinational corporation was with the prestigious brand The Economist, an experience that not only broadened my horizons but also allowed me to apply and sharpen my product marketing skills on a global stage. I’m truly grateful for the opportunity to work with such a respected organization and to contribute meaningfully to its growth and success.
• Collaborated closely with product teams to develop sharp positioning, messaging, and sales enablement materials for content-led offerings embraced by prestigious clients such as Google Europe, Databricks, and UN Habitat.
• Spearheaded go-to-market strategies for over 50 digital and hybrid events and thought leadership products, helping to generate more than $5M in pipeline value—an achievement that underscores the power of strategic marketing combined with compelling content.
• Produced 100+ marketing assets, including product landing pages, webinars, banners, and customer reports, which boosted campaign click-through rates by 10%, demonstrating the value of targeted, creative communications.
• Supported global sales teams with tailored partner brochures, case studies, and messaging guides across five verticals and three continents, enabling stronger customer engagement worldwide.
• Introduced Voice of Customer (VoC) surveys to refine product messaging and email sequences, resulting in an 18% increase in lead conversion—a testament to the importance of listening to and acting on customer insights.
• Being part of The Economist’s journey as my first MNC role allowed me to make a noticeable difference, and I’m thankful for the trust placed in me to help shape marketing strategies that truly resonate and deliver results.

Jan 2020 – Apr 2022 · 2 yrs 3 mos · Gurugram, Haryana, India · Hybrid

• Venturing into independent consulting has been an incredibly rewarding chapter in my digital marketing journey. I’ve had the privilege of partnering with several early-stage startups—including Life & Pursuits, FinLearnClub, LearnWithPrakhar, Lionise, and a variety of US-based businesses through my Fiverr gigs—to help them craft and execute effective digital marketing strategies that fuel growth.
• Provided hands-on digital marketing consulting for startups across diverse sectors, helping them build their online presence, optimize campaigns, and scale their customer acquisition efforts.
• Built and nurtured two YouTube channels dedicated to empowering aspiring digital marketers, reaching over 40,000 students each month. My channels have collectively generated more than 2.5 million impressions and 12,000+ hours of watch time across 130+ educational videos.
• Honored to be invited twice as a Guest Lecturer at IIM Udaipur, where I delivered sessions on “Digital Marketing Strategy” for Prof. Srinivas Pingali’s class—an experience that allowed me to share practical insights with future business leaders.
• Featured by Antwak (led by McKinsey and ISB alumni, and part of the Google Accelerator Program) on five occasions, and contributed as an instructor for their AeP – Class of 2021.
• Recognized by Digital Vidya as a Top Performer in both 2020 and 2021, having taught 1,000+ students in over 100 live sessions, with an average Net Promoter Score of 8.9.
• Launched my own digital marketing training platform, newageskills.co.in, in October 2021. Within three months, the site attracted 3,500+ unique users, 11,000+ sessions, and generated over INR 3,50,000 in organic revenue—all while maintaining a bounce rate below 50%.
• I’m grateful for every opportunity to support entrepreneurs, students, and professionals on their digital journeys, and I remain passionate about sharing actionable knowledge that drives real-world results.

Jul 2019 – May 2022 · 2 yrs 10 mos · Gurgaon, India

• Stepping into the dynamic world of healthcare marketing, I had the privilege of designing and executing digital-first go-to-market campaigns that made a real difference for patients and partners alike. This role gave me the opportunity to collaborate with leading hospitals and shape strategies that drove both growth and meaningful outcomes.
• Designed and launched digital-first GTM campaigns for 25+ healthcare services in close collaboration with partner hospitals, helping to expand reach and engagement across diverse patient segments.
• Crafted positioning strategies for new international treatment packages, resulting in $350K in additional partner revenue and strengthening our competitive edge in global healthcare markets.
• Developed comprehensive digital onboarding journeys—including targeted emails, explainer videos, and FAQs—to support international patients and caregivers, enhancing their experience from the very first touchpoint.
• Conducted in-depth competitive benchmarking and built a robust content strategy to improve product-market fit, which led to a 55% increase in organic leads.
• Supported the business team with asset decks and performance dashboards that were instrumental in partner sales presentations and decision-making.
• This experience deepened my appreciation for the impact of thoughtful marketing in healthcare, and I’m proud to have contributed to initiatives that delivered both business value and better patient experiences.

Apr 2019 – May 2022 · 3 yrs 1 mo · New Delhi Area, India · Remote

• My journey into teaching began in April 2019 with Digital Vidya, marking an exciting new chapter in my career. I’m sincerely grateful to Digital Vidya for entrusting me with the opportunity to make a meaningful impact on the professional journeys of digital marketing learners across India, Sri Lanka, the Middle East, and Canada.
• Delivered over 100 live classes, guiding more than 1,000 students through the latest in digital marketing best practices and strategies.
• Had the privilege of teaching professionals from leading organizations such as Tata Motors, AVS, Rebel Foods, Reliance Entertainment, Gartner, and many more.
• Led live programs on Social Media Marketing & Marketing Strategy, Pay Per Click Advertising, and Inbound Marketing, ensuring each session was practical, engaging, and directly applicable to real-world challenges.
• Consistently earned a Net Promoter Score (NPS) of 9+ from my batches, reflecting the positive learning experiences and outcomes achieved together.
• Honored to be recognized as a Star Performer at Digital Vidya on two occasions, a testament to my commitment to delivering value and fostering growth in every class.
• Teaching with Digital Vidya has been a truly rewarding experience, allowing me to inspire and empower the next generation of digital marketers while continuously learning and growing alongside them.

Sep 2018 – Jun 2019 · 9 mos · Gurgaon, Haryana

• At Envigo, I had the privilege of leading positioning and messaging initiatives for cutting-edge Martech products, working closely with cross-functional teams to drive impactful go-to-market strategies.
• Launched positioning and messaging for key Martech solutions including Vicinus, IBISM dashboards, and custom Google Analytics products, helping Envigo differentiate its offerings in a competitive market.
• Created product brochures, use case videos, and sales enablement decks that contributed to securing B2B deals exceeding $275K.
• Developed industry-specific playbooks for the education and finance sectors, boosting outbound campaign effectiveness by 35% and enabling more targeted engagement.
• Collaborated closely with design, analytics, and content teams to streamline new product launches and brand refresh initiatives, ensuring a consistent and compelling market presence.
• My experience at Envigo strengthened my expertise in Martech marketing and underscored the importance of strategic alignment across teams to achieve business growth.

Nov 2016 – Aug 2018 · 1 yr 9 mos · New Delhi, Delhi

• At The Brand Bee, I had the exciting opportunity to work alongside leadership in launching a new productized digital services vertical designed specifically for enterprise brands. This role allowed me to blend strategic thinking with hands-on execution to deliver real business value.
• Partnered with senior leadership to conceptualize and launch a digital services vertical, targeting the unique needs of enterprise clients.
• Positioned and delivered tailored marketing solutions to marquee clients such as Medela India, Okaya, and Tata Capital, contributing to the successful closure of contracts worth over $750K.
• Built comprehensive brand decks and market-entry strategies aligned with client go-to-market (GTM) objectives, enabling three successful digital launches within just six months.
• Developed streamlined content workflows for client onboarding, email automation, and pre-sales assets, ensuring a seamless and professional client experience from day one.
• My time at The Brand Bee reinforced the importance of strategic alignment, creativity, and operational excellence in driving successful digital transformations for leading brands.

May 2015 – Nov 2016 · 1 yr 6 mos · New Delhi, Delhi

• Contify was my launchpad into the world of product marketing, giving me a front-row seat to the impact of great storytelling and strategic content in enterprise growth.
• I started by producing product documentation, whitepapers, and customer success stories—resources that became essential tools for our sales team and helped position our solutions with enterprise clients.
• One of my favorite parts of the role was creating over 50 explainer videos and onboarding modules for clients across the US and Europe. These assets made it easier for customers to get started with our products and contributed to stronger, longer-lasting relationships.
• I also had the chance to work closely with our VP of Marketing on the Fletcher-CSI thought leadership video series and develop case studies for Big 4 clients. These projects not only showcased Contify’s expertise but also gave me a deeper understanding of what resonates with decision-makers in complex B2B environments.
• Recognizing the importance of visibility, I took the lead on our SEO and Quora strategy. Within six months, we saw a 60% increase in organic traffic, which translated into more qualified leads and greater brand awareness.
• Looking back, my time at Contify laid the foundation for my career in product marketing. It taught me how to blend creativity with data, and how to craft narratives that drive both engagement and results.