Jan 2024 – Aug 2025 · 1 yr 7 mos · Mumbai, Maharashtra, India · On-site

• ●Leading the "Polycab Experts" loyalty program for electricians and retailers, managing user engagement, experience, and digital visibility.
• ●Successfully onboarded 2 lakh+ users for benefit delivery and segmentation, contributing to a nationwide launch.
• ●Planned and executed 20+ segmented campaigns based on user trends and behavior, boosting primary sales in specific geographies.
• ●Drove strategic initiatives to enhance the loyalty program, aligning with company goals and market demands.
• ●Facilitated effective communication and coordination across departments, optimizing collaboration and ensuring faster customer issue resolution.

Oct 2023 – Jan 2024 · 3 mos · Bengaluru, Karnataka, India · On-site

• ● Leading the ongoing introduction of value-added nuts & trail mixes in the $60tn Indian market, insightful research and an effective GTM strategy
• ● Assisting in the growth of Timepass by introducing new SKUs, diversifying product offerings with 2 sizes and 2 variants in the snacking category
• ● Coordinated and executed promotional activities for E-comm and MT channels, establishing partnerships with creative agencies and vendors
• ● Facilitated effective communication and coordination among departments, optimizing collaboration to ensure the product's seamless operation

May 2023 – Sep 2023 · 4 mos · Bengaluru, Karnataka, India · On-site

• ●Conducted extensive financial analysis to formulate a purpose-fit business plan for an Ayurvedic company, with three different verticals.
• ●Streamlined processes, resulting in 30% increase in resource and space utilization, significantly boosting operating efficiency.
• ●Created sales pitch decks for client, tailored for their niche target segments, successfully attracting targeted investments for the company
• ●Spearheaded contract restructuring, allowing cost recovery while maintaining profit margins to maintain sustained growth
• ●Created 3-year long implementation plan for client's business, as per the identified key milestones and timelines for driving growth
• ●Implemented strategic initiatives, which would potentially result in a year-on-year increase in the profits by 10-15% for the company

May 2022 – Jun 2022 · 1 mo · Mumbai, Maharashtra, India · Remote

• ●Strengthened CATKing's presence on the emerging social media platform, PaGaLGuY, resulting in a generating 1K+ views on each thread
• ●Analysed competitor’s app interface & user friendliness and based on the analysis conceptualized user interface for the CATKing app page
• ●Led, managed, and motivated a cross-functional design and product team to enhance both user onboarding and daily usage experiences
• ●Converted 30% of available leads into positive responses from sales mentorship program to join courses offer by CATKing Educare

Mar 2022 – May 2022 · 2 mos · Bengaluru, Karnataka, India

• ●Conducted market research to understand demand and buyers’ mindset according to the different business verticals of Ola group
• ●Analysed competitor’s loyalty program types & offerings based on the analysis suggested a loyalty program for the Ola one app
• ●Initiated discussion with different businesses to understand the change of old offers with the new offers could be offered in the Loyalty program
• ●Evaluated program requirements and collaborated with the product team to identify essential features and functionalities for enhancement

Feb 2022 – Mar 2022 · 1 mo

• Awarded "Performer of the Month” for March month for suggesting strategies for increasing the Community Building and Management through various social media platforms.