Feb 2017 – Jan 2020 · 2 yrs 11 mos · Mumbai, India

• Led editorial content curation and lifecycle strategy for a rapidly growing OTT platform in India.
• Improved content discovery, engagement, and retention.
• Managed and mentored editorial and language teams, overseeing daily operations, quality benchmarks, and delivery timelines.
• Reviewed and guided dubbing and subtitling quality for regional content in collaboration with external vendors and internal stakeholders.
• Developed and maintained detailed language guidelines and metadata standards to ensure consistency across titles, synopses, and imagery.
• Worked closely with acquisition, partnerships, and marketing teams to evaluate content, plan promotions, and support platform growth.
• Drove process improvements to reduce turnaround time and operational costs without compromising quality.

Oct 2015 – Dec 2016 · 1 yr 2 mos

• Plan, write, and proofread content for clients like Godrej, Tata Trusts, Tata Motors, Tata Chemicals Ltd., Aditya Birla Group, Arshiya Ltd., etc.), understanding client needs and personas
• Conceptualise and create storyboards for corporate videos
• Handle content for client' websites, intranet, press releases, and mailers
• Build social media campaigns for Tata Chemicals and the Tata Trusts
• Liaise with clients to understand their requirements, make suggestions, and deliver quality corporate communication content befitting their stature
• Cover important events, conduct interviews, and mentor the team with timely guidance
• Look into content analysis tools

Sep 2011 – Sep 2013 · 2 yrs

• As the Head of Content of Follo, an entertainment and celebrity driven news subscription multimedia service, I managed the content team and thereby was in charge of the desk. Apart from meeting celebs for exclusive content and interacting with other media houses for content from circles beyond Bollywood and the South movie industry, I also covered the prestigious Filmfare awards and other events concerned with our product.

Jan 2010 – Sep 2011 · 1 yr 8 mos

• I worked as a content writer creating latest and interesting content for the channel’s online portal.

Mar 2009 – Jan 2010 · 10 mos

Jan 2007 – Feb 2009 · 2 yrs 1 mo

• Worked as a copy writer with the entertainment network of The Times Group, Zoom Entertainment Network.
• I wrote and edited articles for the website. I have also written and edited newsletters for corporate communication purposes, as a part of the Online Marketing team.
• Was part of the team that planned and conceptualized the look of the website.
• Well versed with the CMS (Content Management System) in terms of uploads and activation of articles.

Jul 2006 – Oct 2006 · 3 mos

• Wrote features on lifestyle, covering health, relationships, bridal, beauty and style, etc

Jan 2006 – Jun 2006 · 5 mos

• Wrote for the city edition and other supplements (Education Times, Property Times) of The Times Of India.
• Conducted interviews, conceptualised, wrote and edited articles for different pages under different slugs. Organised and coordinated with the page making and the editorial in keeping up with deadlines

Aug 2005 – Dec 2005 · 4 mos

• As part of my profile I have covered Real Life sections for Good Housekeeping and Cosmopolitan, wherein an issue is taken up and non-celebrities are interviewed. The write-up or the story is based on their experience. For ITTP, I covered Mumbai city specific updates. Design Today covered architecture and design specific write-ups.
• Apart from the specific write-ups I have to my credit, celebrity-centric interview features for Cosmopolitan and GHK. Also, for Cosmopolitan, have written on trends in Beauty and Jewellery.