Oct 2021 – Mar 2022 · 5 mos · On-site

• Directed end-to-end content initiatives across CRM, SEO, social media, and product content, ensuring strong brand visibility.
• Email Marketing – Improved open rates from 3% → 12% and CTR from 0.10% → 0.70%, significantly increasing campaign engagement.
• Push notifications – Optimized campaigns for different cohorts, improving CTRs and reactivating dormant users.
• SEO & product content – Optimized PL & OTC pages, blogs, and product labels with targeted keywords; deployed content pillars & interlinking strategies to improve organic traffic, pageviews, and avg time on page.
• Social media – Managed content & campaigns across Instagram, Facebook, LinkedIn; analyzed impressions, engagement, and conversions to maximize reach and ROI.
• Led a 10-member team including agencies/copywriters; ensured timely delivery of campaigns with
• measurable impact.
• Collaborated with SEO, product, design, and brand teams for content optimization and campaign execution.

Apr 2019 – Sep 2021 · 2 yrs 5 mos · On-site

Nov 2018 – Apr 2019 · 5 mos

• Directed content creation for blogs, doctor tips, and quizzes, aligning with medical specialties to enhance user relevance & engagement.
• Managed a 6–7 member team, overseeing day-to-day operations and ensuring quality content delivery.
• Improved blog traffic and avg session time through keyword interlinking and SEO optimization.
• Developed engaging emailers and push notifications to maximize user retention.
• Approved doctor-uploaded content, maintaining platform credibility.
• Coordinated with sales, product, and account management teams to resolve content escalations and ensure timely responses.
• Analyzed key performance metrics (open rates, CTR, conversions) to improve campaign effectiveness.

Dec 2016 – Oct 2018 · 1 yr 10 mos

Jun 2015 – Nov 2016 · 1 yr 5 mos · One Horizon Center , gurgaon · On-site

• 1. Worked with online ordering content team for quality checking the content of restaurants, so that correct and updated information is visible to users which further will help in high traffic and user retention.
• 2. Subzone creation for India as well as foreign expansion cities (Melbourne, Dubai, Johannesburg) as this further will give us the region/area where online ordered food can be delivered by merchants to the customers.
• 3. Worked in an online ordering sales operation team and handled GC's (Grand Central) for different cities such as Hyderabad, Kolkata, Kochi, Lucknow. Looking into overall onboarding of a restaurant from documents to making it live on Zomato.
• 4. Worked in an online ordering escalation team which involves instant changes in online ordering delivery and timings, minimum order quantity (MOQ) for a restaurant.
• 5. Worked with Zomato main content team which involves reviewing and qcing the information of restaurants like menus, photos, CFT, establishments, cuisines, OBP. We have certain guidelines and with the help of that, we qc the content of restaurants and keep content healthy and updated.
• 6. Worked in a project management team which involves different types of cleanups for specific cities like CFT cleanup, Timings cleanup, Bar menu present as these cleanups will help to see the % of correct information for a city.
• 7. Also handled Washington, DC where I had to look after merchant claims, user added listings, new listings, collections as per traffic on Zomato and revert back to merchants as per the issues faced by them.

May 2014 – Jun 2014 · 1 mo · New Delhi Area, India · On-site

• Made a program on Inventory management system which stores information of all items used in IT dept and information gets stored in a database file.