Jan 2023 – Present · 3 yrs 4 mos · Leiden, South Holland, Netherlands · Hybrid

• We are building a world where wellbeing discovery is as easy as playing a game.
• As a co-founder of GameAnalyze, I bring 15+ years of expertise in marketing, branding, and positioning to scale our impact. I’ve led projects with 97,000 participants, built viral campaigns with 1.5M+ reach, and launched 9 brands across industries.
• My mission?
• To make wellbeing discovery accessible, efficient and life-changing for families worldwide.
• Play a game. Spot the risk.

Jan 2023 – Dec 2023 · 11 mos · Raanana, Center District, Israel

• When I joined, there was no brand, just a name and an idea.
• So I built everything from scratch: the branding, the marketing strategy and the tone of voice that tied together 7 social channels and a website into one clear story. I hired and developed a team of experts, introduced flexible processes, and tracked what worked. Within months, our content went +120% viral month over month.
• I set up the ASO, content marketing, SEO, and SMM pipelines, and eventually took over mobile game content and plot development - turning creative chaos into a system that scaled.

Jan 2023 – Jul 2023 · 6 mos · Raanana, Center District, Israel

• I started with one question: what actually moves the product forward?
• From there, I built positioning strategies that lifted potential revenue by 10%, mapped the competitive landscape and turned insights into feature releases that gave us real advantage.
• I partnered with external vendors to unlock new capabilities, streamlined pipelines and timelines, and helped cross-functional teams cut operational costs by 20% without cutting momentum.
• A product that grew leaner, sharper and well ahead of the curve.

Jan 2021 – Oct 2022 · 1 yr 9 mos · St Petersburg City, Russia

• I was hired as a copywriter: with a keyboard and a deadline.
• Every year, I took on more. Until I led the Copy & Image Projects Department.
• I centralized the tone of voice across 6 websites and 4 social media outlets, writing and editing up to 50 materials a month. I launched a Startup University, managed 200+ events, and grew their viral coverage to 1.5 million users.
• I worked with mass media, securing up to 20 appearances monthly, and scripted and recorded a tech podcast that became part of the brand’s voice.
• From branding concepts to press releases and interviews, I built stories that stuck. What started as copy turned into impact: word by word, project by project, year after year.

Jan 2020 – Jan 2021 · 1 yr · St Petersburg City, Russia

Apr 2019 – Jan 2021 · 1 yr 9 mos · St Petersburg City, Russia

Jan 2016 – Apr 2019 · 3 yrs 3 mos · St Petersburg City, Russia

• redesigned and conducted digital strategy implementation;
• branding: developed corporate identity from scratch;
• designed and accelerated training course for the sales department
• hired and managed a local sales team: 23 specialists, regional sales team: 7
• Result: exceeded department’s client KPIs by 50% for 7 months in a row
• HR functions:
• tested and hired teachers and professors.

Nov 2014 – Dec 2015 · 1 yr 1 mo · St Petersburg City, Russia

• launched an engaging education competition for 50,000 students participants;
• developed tasks for the competition (3 language assessment tasks per level, 6 levels)
• Result: an increase in clients up to 500% of the average annual number of 50,000 project participants.
• The project was launched in cooperation with the Association of Postgraduate Pedagogical Education of St. Petersburg and the Association for International Cooperation. Tasks were developed based on universal tests that check the level of students' competence.

Jul 2014 – Nov 2014 · 4 mos · St Petersburg City, Russia

• prepared and held an international conference for the Linguo-didactic Testing Center of St. Petersburg State University;
• updated the CLT website;
• organized the test development process
• Result: the project contributed to the inclusion of the St Petersburg University knowledge assessment system into the Common European Framework of Reference.

Sep 2013 – Jul 2014 · 10 mos · St Petersburg City, Russia

• SEO;
• content management;
• copywriting;
• maintained up to three sites in parallel;
• launched an online store.
• Result: Google TOP-3.

Dec 2008 – Jul 2013 · 4 yrs 7 mos · St Petersburg City, Russia

• organized and launched an education competition for 97,000 participants with social media and word-of-mouth promotion only;
• recruited, trained, motivated and led a project team of 12 specialists;
• developed and launched the first online bookstore in Russia, boosted sales by 45%
• Result: tripled the amount of clients per session (8 exam sessions per year).

Sep 2007 – Dec 2008 · 1 yr 3 mos · St Petersburg City, Russia

• competitive analysis;
• copywriting;
• SEO;
• digital strategy development;
• participated in the development of the RFI / RFP system;
• AIS development.
• Result: Google Top-3

Sep 2005 – Sep 2007 · 2 yrs

• translated documentation into English and German;
• organized and moderated business negotiations;
• participated in the Russian Venture Fair (2005 and 2006);
• prepared POS materials;
• developed digital strategy.

Jun 2005 – Sep 2005 · 3 mos