Michael Thomas

Co-Founder

Haywards Heath, England, United Kingdom17 yrs 9 mos experience

Key Highlights

  • Founder of an independent games marketing agency.
  • Built award-winning teams in the gaming industry.
  • First commercial hire for Twitch outside the US.
Stackforce AI infers this person is a seasoned leader in the gaming and digital marketing industry.

Contact

Skills

Other Skills

Media SalesVideo AdvertisingDigital MarketingDigital MediaDigital StrategyMedia PlanningAdvertisingCommunications PlanningMobile MarketingMarketing CommunicationsContent StrategyMobile AdvertisingIntegrated MarketingSocial MediaVideo

About

Founder of The Path, an independent games marketing agency. Experienced business leader and gaming industry specialist. Twitch's first commercial hire outside the US, starting the UK sales office in 2014. Ex-Managing Director at Fourth Floor, a full service marketing agency for the games industry. With 19 years of experience split between agency and commercial roles, I have worked on countless games over the course of my career, from AAA to indie, and everything in between. Throughout this time I have been at the forefront of the industry, building award-winning teams, and delivering award-winning work. Specialties: leadership, gaming, people management, team building, the video game industry, media sales, video advertising, digital media, account/client/project management, influencer marketing, branded content, entertainment sector.

Experience

The path

Founder

Apr 2025Present · 1 yr · Haywards Heath, England, United Kingdom · Remote

Fourth floor

Managing Director

Oct 2022Oct 2024 · 2 yrs · Haywards Heath / Bristol · Remote

Streamelements

VP Europe, Brand Partnerships

Nov 2020May 2022 · 1 yr 6 mos

Twitch

3 roles

Interim Head of Sales, EMEA

Promoted

Oct 2019Feb 2020 · 4 mos

International Sales Director

Promoted

Apr 2019Oct 2019 · 6 mos

UK Sales Director

Feb 2014Apr 2019 · 5 yrs 2 mos

Cbs interactive

Client Account Director

Oct 2012Dec 2013 · 1 yr 2 mos · London, United Kingdom

Mediacom

5 roles

Associate Director

Promoted

Mar 2011Oct 2012 · 1 yr 7 mos · London, United Kingdom

  • Associate Director on the Electronic Arts account at Mediacom. Responsible for the UK, Irish, and Developing Territories business. Planning Lead on Now TV.

Manager

Jan 2010Mar 2011 · 1 yr 2 mos · London, United Kingdom

  • Account Manager across Universal Music, 2Entertain, and a variety of other entertainment clients.

Senior Planner/Buyer

Promoted

May 2008Jan 2010 · 1 yr 8 mos · London, United Kingdom

Planner/Buyer

Promoted

Nov 2007May 2008 · 6 mos · London, United Kingdom

Media Executive

Sep 2006Nov 2007 · 1 yr 2 mos · London, United Kingdom

Education

University of East Anglia

Bachelor of Arts — History

Jan 2002Jan 2006

University of Oregon

n/a — History

Jan 2004Jan 2005

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