Dr. Else van der Berg

Product Manager

Berlin, Berlin, Germany14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years in product and strategy roles.
Expert in AI-native product management.
Proven track record in go-to-market strategies.

Stackforce AI infers this person is a Product Management expert in AI-native SaaS environments.

Contact

Skills

Core Skills

Product ManagementGo-to-market StrategyProduct Strategy

Other Skills

User BehaviorRevenue & Profit GrowthStrategic ThinkingResearchproductAgile MethodologiesAgile Project ManagementScrumCustomer RetentionCustomer AnalysisCustomer InsightCustomer ResearchExperimental ResearchProduct AnalyticsProduct Innovation

About

Freelance Product Lead. Current work: - GTM strategy & Product for Wave Terminal (AI native terminal & AI app builder); - AI transformation & org design for Switchup.de What I bring: Go-to-market strategy, continuous discovery, and the ability to work across quant and qual — always tied to business outcomes, not just shipping features. My POV: Great products come from relentless curiosity, sharp audience focus, and rapid validation. Background: 15+ years in product and strategy roles across startups and scale-ups in Berlin & Remote. Mostly B2B SaaS, recently AI-native companies. Read more: - Blog: elsevanderberg.substack.com - My Idea Discovery & Validation guide: https://tinyurl.com/elsevanderberg Work with me as a coach, advisor, or fractional PM or product lead.

Experience

14 yrs 3 mos

Total Experience

2 yrs

Average Tenure

3 yrs 11 mos

Current Experience

Switchup

Product Advisor

Nov 2025 – Present · 6 mos · Berlin, Germany · Hybrid

Switchup monitors energy contracts in Germany to make sure customers always get a fair deal. We're rebuilding the company as an AI-first subscription agent—designed to scale to millions of users globally.
The goal isn't to replace human service agents. It's to help them do better work.
I'm helping the team build their AI-first technical platform and organization. If you're a curious engineer or technical product person who values learning, experimentation, and constructive challenge - DM me. We're hiring.

Vera field

Product Lead

Jun 2025 – Nov 2025 · 5 mos · Remote · Remote

www.veratechassist.com
We help solar technicians get instant, digestible, and accurate answers from technical manuals.
Troubleshooting slows down your technicians. They waste valuable time searching through hundred-page OEM manuals. Generic AI like ChatGPT is faster, but often hallucinates (and doesn't work in offline areas!).
Vera TechAssist gives accurate answers from documents you trust in seconds.
Create your knowledge base by uploading up to 100 OEM manuals & service reports
AI-powered answers to technical questions in Chat
See the original source text, tables, graphs and images behind every answer

Wave terminal

Interim Product Lead

Apr 2024 – Present · 2 yrs 1 mo · Remote

Definition of ICP & beachhead segment
Setting up & executing customer discovery and experimentation processes
Defining a product strategy that helps Wave find a differentiated spot in the market

Customer AnalysisCustomer ResearchExperimental ResearchProduct StrategyProduct Management

Rodeo software

Interim Sr. Product Manager

Jan 2024 – Apr 2024 · 3 mos · Amsterdam Area · Remote

Improving the Rodeo New User Experience (setup & activation)
Helping the Product team move to outcome-driven ways of working
Setting up & executing discovery & experimentation processes

Hivedesk

Product Advisor

May 2023 – Aug 2024 · 1 yr 3 mos · Louisville, Kentucky, United States · Remote

HiveDesk offers automatic employee time tracking software with project, task, and cost tracking. I'm advising the HiveDesk team on how to build a product that fits seamlessly to their customers needs. Setting up robust product analytics and continuous product discovery to help improve the HiveDesk onboarding flow - from 'aha' to 'habit' - and corresponding metrics.

Customer ResearchProduct AnalyticsProduct StrategyProduct Management

Freelance

Interim Product Lead/ Advisor/ Coach

Jun 2022 – Present · 3 yrs 11 mos · Berlin, Berlin, Germany

I help product teams move from feature-driven to outcome-driven ways of working.
My methodology in a nutshell:
Create internal alignment on target audience/ICP
Align on business & and product goals (OKRs, hierarchy of metrics)
Set up or improve idea discovery & validation processes (e.g. customer interviews, shadowing, protoyping, usability testing, A/B testing)

User BehaviorRevenue & Profit GrowthStrategic ThinkingResearchproductAgile Methodologies+7