Jun 2025 – Present · 11 mos · India · Hybrid

Feb 2025 – Present · 1 yr 3 mos · India · Hybrid

• As part of the Founding Board, the mission is to create the first of it's movement to help the overall content creator economy and working across various stake holders, the marketers and most importantly for adding value to all of us as consumers in this fast moving world of social media

Dec 2024 – Sep 2025 · 9 mos · India

• As a fast paced adtech company across India, SEA and MENA region responsible for growth and revenue opportunities across the overall group working with the Founder and Leadership Team, creating for new lines of business, new opportunities and working in various facets of the overall advertising and marketing ecosystem: maximizing the overall growth of the organization working with internal and external teams

Jul 2023 – Present · 2 yrs 10 mos · India · Hybrid

• The National HRD Network is an association of professionals committed to promoting better rights of people in all forms of employment in the country and enhancing the capability of human resource professionals and teams in order to enable them make an impactful contribution to enhancing competitiveness and creating value for society at large. Towards this end, National HRD Network was set up in 1986 at Ahmedabad. Currently, there are about 30 chapters, which together have over 9,800+ members.
• It is committed to the development of human resources through education, training, research and experience sharing. The network is managed by various industry professionals in an honorary capacity, stemming from their interest in contributing to better people development and growth

Apr 2023 – Present · 3 yrs 1 mo

• While a large portion of NITI Ayog is to evangelise, educate, co-create through the Government and it's various initiatives and the corporates there's also the need to create tons of entrepreneurs and students who can make that difference becoming those. Playing a role of thus educating thousands of young minds and creating opportunities of being self employed/ running their own startups through the right skill development with a focus on Digital First, Tech and Digital Marketing across the smallest cities of India

Feb 2023 – Present · 3 yrs 3 mos

• As Adtech and Martech continue to grow in the industry, the largest convention of the same which is Adtech,India that's been happening for over a decade now and has been shaping the lives of many and creating opportunities across the ecosystem, it's an honor to be back in the board while it's not just this one Summit but we continue to help grow the industry, provide platforms for new talent and continue to work through new emerging tech and as part of the Board we will collectively drive the same

Apr 2021 – Oct 2024 · 3 yrs 6 mos · India

• Leading the region I am responsible for sharing and expanding the fast-growing footprint of the CitrusAd platform into new retail and e-commerce partnerships, putting control of monetization programs into the hands of retailers, creating opportunities through various channels/ types for e-commerce media for advertisers/ brands and their agency partners also looking for ease of deployment, ease of operation and analytics, and creating the most relevant experience for customers in the process.

Aug 2018 – Mar 2021 · 2 yrs 7 mos · India

• Lead the global ad-technology company that offers data and solutions to establish a safer, more effective advertising ecosystem for India and South Asia and successfully launched IAS into the market and the region.
• Worked with a plethora of Global marketers and a host local brands along with their various marketing agency partners across a gamut of solutions across desktop, mobile, OTT, Connected TV and more. Offering ad-tech solutions and a host of products and customized technology for various media publishers and content platforms in the region too making IAS the preferred technology partner within a span of just a year. Worked across teams of the leading global brands and the partner agencies like Intel, IBM, Citibank, Unilever, Amex, Standard Chartered, GSK, CocaCola, LVMH, Mastercard, Visa, Ford, Diageo, J&J, Microsoft, Nissan, Facebook, Lufthansa, Philips, Volvo, Jaguar, Mercedes, Pepsico, HP, Estee Lauder, SC Johnson, Biersdorf etc
• Partnered Global Media Publishers like Google, Facebook, YouTube, Snapchat, Linkedin, Twitter, Spotify, etc offering various proprietary technology, tools, reporting and measurement thus within the industry.

Dec 2017 – Present · 8 yrs 5 mos · India

• Appriffy-Digital IT Hub : A marketplace to hire developers On-Hourly, On-Demand and On-Project Basis. Appriffy team help Individuals, Startups and Enterprises to build their world-class Tech products.
• Appriffy Labs : India’s Fastest Growing Startup Studio, which is an Initiative of Appriffy - Digital IT Hub Pvt. Ltd. that works on a concept of part-cash and part-equity with various startups.
• A Startup that helps in building other startups. Appriffy Labs will help early-stage startups and mid-stage companies with their creative strategy, process, and culture. We will work with selected startup founders in Part-Cash and Part-Equity format to help entrepreneurs in terms of Technology, Office Space, Legal and Financial Support and access to funding through our various tie ups Angels, Seed and Venture Capitalists.
• Appriffy has an In-House team of experts working across various Mobile and Web Development, Testing, UI and UX, Operational Strategy, Brand Creation and Awareness, GTM and Leading Experts Advisors and Mentors.

Jan 2017 – Present · 9 yrs 4 mos · India

• I-COM is a Global Association helping its 400 plus member companies to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience and promotion. Responsible for evangelizing and setting up various local members and teams in India- South Asia and creating forums, learning sessions, awards all in the emphasis of Data Driven Marketing.

Jan 2014 – Jul 2018 · 4 yrs 6 mos · Mumbai Area, India, Twitter: @drkushalsanghvi

• Leading the Digital Marketing and Transformation for the overall Reliance ADA Group at the Corporate level, being responsible for digital products, content, ecommerce, platforms, technology partners and also responsible in the group for setting up the Digital and New Media Advertising Agency for Reliance ADA Group, that is a full service 360 degrees marketing company offering services in data, direct, media planning and buying, strategy and account planning, creative, search, social media, wireless, mobile, programmatic, analytics, content, syndication, on ground and digital activation, phygital with teams across talent pools/ verticals and having offices across key Indian metros.

Jan 2014 – Jul 2018 · 4 yrs 6 mos · Mumbai Area, India

• Leading the Digital Marketing,Advertising and Overall Business for this Reliance ADA Group Company which has people across leading cities in India working in various domains of Design, Art, UI, UX,Media Planning and Buying,Customer Journey, Search, Social Media, Data, Analytics, CRM, Mobile Marketing, Direct Marketing, Performance, Activation,etc.
• Today Digital and Technology is changing everything.That’s why WWO helps business make the most of it to re-imagine how they serve their connected customers and how they operate their always on enterprises. We offer complete, integrated digital business and technology services—digital marketing, mobility and analytics and completely help businesses be marketed, run, grow and perform.

Aug 2012 – Dec 2013 · 1 yr 4 mos · Mumbai

• Creating and leading a team of young minds across India through Bombay, Delhi, Bangalore who are able to combine creativity and technology thereby helping Brands and Companies across various business verticals to leverage on those skills.Offering complete new media and communication solutions to clients-that include website development, technology solutions, media strategy-planning-buying, social media, search marketing, mobile marketing, activation.A lot of our clients are financial ones like ICICI, HDFC, SBI, Indiabulls, Bajaj Finance to a lot of home grown indigenous brands that we have also grown with be it in areas of retail, FMCG, pharma, education,real estate, hospitality.Working with a bunch of state/ Govt run companies and getting them latched to digital is surely a proud feeling. Travel is another large vertical of focus working with a number of Indian States including "God's own country" that we won through a massive pitch,hotels,international travel boards like Visit Britain.
• The key philosophy being " working with the client" and not " working for the client".Having an integral way of working with our clients and thinking clearly for their business goals has been our embargo.

Apr 2011 – Aug 2012 · 1 yr 4 mos

Apr 2011 – Aug 2012 · 1 yr 4 mos · Mumbai Area, India

• Founder of the Digital Marketing offering from the Concept Group with offices across India providing a variety of services in digital marketing- spanning- creative, search marketing, search optimisation, media planning and buying, viral marketing, mobile marketing and more. A one stop shop that provides strategic input to brands on how to use digital media, also providing companies inputs through various tools and research in the online space in areas of social media and ORM. Worked with various international brands like AMD, Reebok, Star TV, Barclays, Bacardi, Pentair to indigenous brands like Bank of Maharashtra, PNB, SBI, Emami,Rupa,DLF,Birla Financial Services,Tech Mahindra,IOCL,Tata Financial Services, Justdial and several brands that got created from scratch.
• Leading the team in India and partnered with large advertising agencies, direct marketing agencies, PR companies and mobile marketing agencies in the US to provide rich digital marketing services at affordable pricing with a motto to deliver and perform for the clients.

Apr 2010 – Mar 2011 · 11 mos

• Creation of an exciting ecosystem in the Mobile world in India and other markets with the products that the team builds along with various telecom companies,getting brands to leverage on these platforms.Some of these products in the areas of- voice,chat, search,social media, WAP- each of them having a smart role for brand engagement.
• Created and set up a robust brand and performance ad network for mobile and next generation devices starting out a flurry of campaigns for a wide range of marketers across countries

Jan 2008 – Mar 2010 · 2 yrs 2 mos

Jan 2008 – Mar 2010 · 2 yrs 2 mos · Mumbai Area, India

• Resposible to have set up the entire company and getting it into momentum to become one of the top 10 digital companies in India with offices spread accross Mumbai, Delhi, Bangalore, Chennai and Hyderabad and worked within the group with neighbouring countries like Bangladesh, Pakistan, Sri Lanka.
• Bringing the company to scale- in terms of people management and most importantly managing client relationships is core to the brand. In the quick span of time took the company to manage large revenues bein clearly responsible to P&L.
• Media Contacts has clearly become a brand to chose with when it comes to clients deciding on an agency who can give them holistic solutions for new media- be on the Web, DTH, Mobile and anything that can be done using technology beautifully by marrying in marketing communication and the key message that an advertiser would like to communicate to his audiences.
• The company provides all sorts of solutions- creative, media- which includes- brand, performance, display, search, social media and also some smart antics that will prove to be a boon in their marketing mix
• Have carried on some extremely successful campaigns for over fifty brands across verticals and clearly believe in the philosophy that- EVERY BRAND HAS A DIFFERENT STORY- and we lay the path for the same in the new media space
• Worked with a variety of home grown and international brands like Cap Gemini, Emirates, Air France, KLM, Diaggeo, Reckitt Benkiser, Ministry of Tourism, Dell, Bharti Axa,HCL Technologies, Geojit, Danone, Swaroski, Bank of Baroda, MTNL, BSNL,Zee Television, LVMH, Mitsubishi Motors, Jockey, Kotak Mahindra, HDFC Bank, Acer, Sandisk, Manpower Consultants, Ista Hotels,Phoenix Retail, Indigo Airlines, Carrefour, RBS,Dainik Bhaskar, UTV, Hyundai Motors, MTS, Radico, Voltas, Mahindra Retail, Reliance Mobile, BNP Paribas, Davidoff, Lemon Mobile and various others

Jul 2006 – Jan 2008 · 1 yr 6 mos

• Working with the core team from Reliance ADAG Group in charge of expanding and operating the company into the media and entertainment space
• Creating and implementing strategies for revenue generation for the company through their various businesses; close conjunction with Media Cell of ADAG Group
• Formulation of various business plans and products for the group to be in the web and digital space, including some new ventures along with other ADAG group companies thereby creating crosslinkages

Jan 2006 – Jan 2008 · 2 yrs

• Involved with all the new properties/projects and acquisitions planned for the vast roll out of the cinema and entertainment chain across the metros and tier 2,3 cities and other markets
• Overseeing the various facets of Marketing for the Adlabs cinema business and developed areas of brand and design for the same
• Strategic tie ups with large advertising agencies for other income across the cinema business, creating MG models and other ancillary properties-the digital platforms including launch of magazine
• Pioneered new age OOH digital content and advertising solutions in various properties along with Reliance Mobile Stores
• Conceptualizing and planning the launch of television channels, music company and recording studio; worked closely on the acquisition of Synergy Communications and looking at expansion of the same through business development, international tie ups, channel representation for their content and various TV shows
• Responsible for turning around Synergy Communications and Adlabs Media to a full fledged content company that makes content not just for television but mainly for digital platforms like Internet, Mobile, DTH, Gaming -thereby working closely with Reliance Mobile and a host of telecom and technology companies in India and world over

Mar 2005 – Jul 2006 · 1 yr 4 mos

• Launched various new formats and the concept of reality television in India with Indian Idol.
• The show was also the first show that introduced the concept of mobile interactive revenue, thus opening up new revenue streams for the industry and moreso for the telcos and mobile companies. the first season brought in 55 million votes, that become a pioneer and revolution for interactive- realty- television.

Jan 2004 – Jan 2005 · 1 yr

• Varied and diversified roles of handling sports and entertainment and heloping brands in that domain, taking onus of names like Ricky Ponting and other sportstars and celebrities, managing large events, customised events, sportsshows and also operationally running the entire portal and show for Cricketnext from a P&L, people, profit, marketing and operations perspective

Jan 2003 – Jan 2004 · 1 yr

Jan 1999 – Jan 2003 · 4 yrs

• One of the earliest founder members of the marketing, advertising team who had the opportunity to work closely with mentors like Mr. Balkrishnan, Anindo Shome, Jaspreet, Anwar Ali Khan, Aarti, Uma to name a few...
• With the direction of Anindo and later Nitin brought Rediff.com to a superb highs by clocking in some of the largest internet deals in those years accross wide number of verticals
• Wow... it was a dream team and had the fortune to work with over 200 of the best brands in India- creating websites and solutions for them and also taking the rediff.com brand to a fab hi with accelerated revenues with large number of colleagues who joined through the years!
• Still the Raghavji Office and Boman House Days are some of the best!!

Jan 1999 – Jan 2003 · 4 yrs

Jan 1997 – Jan 1999 · 2 yrs

• Built one of the earliest portals in the country in the most infact stage of dotcom, when email too was just beginning to be born and used too
• Certainly a super team that we grew with!
• Helped various brands build and create their www's and homepages to put as glory on their visiting cards and also helped them look at online media solutions