Aug 2024 – Present · 1 yr 9 mos

• A member by invitation of the Harvard Business Review Advisory Council, an opt-in research community of business professionals.

Jan 2023 – Present · 3 yrs 4 mos · Everywhere · Hybrid

• Rayo is an impact startup to recreate web browsing experience for diverse disabilities. Our mission is to empower millions of people with equal digital accessibility.
• Venture Backed by Antler. Accomplishments to date:
• Finalist of Global AI for Good, FEI25, Agora RTE, COMEUP Stars 2024, Entrepreneurship World Cup 2024
• Top 30 South Summit Korea Deep Tech & AI 2024
• Regional Winner in Diversity Role Model of the Year 2023 by Global Startup Awards
• 3rd prize, Startup Category at China-ASEAN Smart City Innovation & Entrepreneurship Grand Finals 2024
• Website Accessibility Solution of the Year 2024 by FDI Insider Awards
• 3rd prize at She Loves Tech 2023’s Global Grand Finals
• 1st prize at She Loves Tech 2023’s Thailand, Vietnam, Cambodia Regional Pitch Finals
• Best Accessibility Tech Solutions Developer 2023 in Vietnam by APAC Insider
• APAC Insider Tech Development Diversity & Inclusion Champions 2023
• Winner at Assistive Technology category, Global Tech Awards 2023
• Top 10 Diversity and Inclusion Finalist at Super Connect for Good Global 2023
• Top 10 Impact Challenge at SEA 2023
• Recognized by United Nations ITU, ESCAP, UNDP, Embassy of Estonia in Singapore, Nanning Municipal Development and Reform Commission
• Featured on ESCAP News, Tech in Asia, e27, Collision Startup Showcase.
• ⛳️ Successfully left our mark in: 🇻🇳🇸🇬🇭🇰🇨🇳🇨🇦🇰🇷🇪🇪🇬🇧🇹🇷🇸🇦
• come back later in 3 months ;)

Oct 2022 – Mar 2023 · 5 mos · Ho Chi Minh City Metropolitan Area

• Antler is a global early-stage venture capital firm that invests in the defining technology companies of tomorrow

May 2022 – Jan 2023 · 8 mos · Ho Chi Minh City Metropolitan Area

• A peer-to-peer circular marketplace that allows people to save money and reduce waste, while experiencing the lifestyle they want. Swaprs empowers people to live freely and sustainably.
• Temporarily paused.

Mar 2022 – Jan 2023 · 10 mos · Everywhere

• A side hustle to support organizations and individuals with their marketing strategy/ execution. Services include:
• Identify clients’ problems and provide solutions
• Build content strategy
• Build paid marketing strategy
• Provide the necessary hand-holding for execution
• Portfolio includes: Family business & SMEs in the F&B and IT - Interesting cases only!

Jan 2022 – Apr 2022 · 3 mos

• Defined and executed GTM strategy in Vietnam for user acquisition and retention for the Plentina app and achieved 1,600+ app installs with an install-to-borrower conversion rate of up to 15%, which contributed US$ 1,193.83 GMV in 2 months;
• Collaborated with cross-functional departments in the Philippines to develop a buy now pay later product for the B2B sector and pitch to the executive level;
• Prepared and presented recommendations and findings from experimental data for the executive level.

May 2021 – Nov 2021 · 6 mos · Australia

• Remote work at a fast-growing, AUS-based startup. Now Uber Carshare.
• Partner of Caltex, Hyundai & Greenfleet.
• SmartCompany’s 2018 Smart50, Westpac’s Business of Tomorrow & Deloitte’s 2019 Tech Fast 50, Finder Innovation Award 2021.
• Led in paid marketing. Duties included:
• Strategized & executed paid search campaigns to achieve 1.5x - 2x growth in user acquisition while maintaining a ROAS of 150%.
• Channeled creative concepts and audience segmentation to paid social campaigns for lead generation.
• Built & monitored campaign dashboards for weekly & monthly reports.
• Initiated & owned all paid OKRs as well as budgeted across various paid channels.

Mar 2021 – Jan 2022 · 10 mos · Southampton, England, United Kingdom

• Remote work at a UK-based, multi-awarded IT company.
• Now acquired by Eficode, leading DevOps company in Europe.
• Atlassian Double-Platinum Solution Partner, AWS Selecting Consulting Partner, Partner of Gitlab, Mendix etc.
• Duties included:
• Paid Marketing:
• Led in paid marketing campaigns for the US & UK markets to achieve 1.5x MoM growth in B2B leads, 20% of which converted to sales;
• Recruited and managed third-party media vendors to achieve lead and CPL targets;
• Collaborated with the in-house team to ensure campaign flow and governance to ensure quality as well as team’s bandwidth.
• Developed media plans and maintained budget pace.
• SEO & Content:
• Led in SEO initiatives in the UK & US markets to develop 2000 new landing pages, 25% of which gained traffic in 2 months;
• Collaborated with 1 freelancer and 1 content marketer to apply SEO on-page practices for 318 content pages, which improved Clearvision’s position from 4th page to 1st page for product keywords, with Jira, Confluence, Bitbucket, Atlassian consultancy & Atlassian training topped the 1st search result in 2 months;
• Delivered SEO training sessions to 3 marketing team members and mentored 1 individual to tackle SEO
• research tasks.
• Others:
• Line managed and provided mentorship to 1 team member to include his personal development;
• Led in-house creative team to tackle side projects from other stakeholders.

Oct 2019 – Mar 2021 · 1 yr 5 mos

• Cried 2 hours straight upon leaving 😄
• Paid marketing
• Strategized & executed a full-funnel paid marketing strategy for B2C & B2B mission in Vietnam to acquire 2x user growth and 2x traffic growth; and for B2B mission in Singapore to generate 1.8x qualified leads each quarter.
• Set new standards for displayed ad creatives of at least 3.2% CTR to reduce CAC by 70%.
• Executed an experiment framework & ideated 10 experiments per quarter to increase marketing efficiency.
• SEO
• Conducted competitor research, keyword research & on-page analysis which increased organic traffic to Glints Vietnam website by 4x in Q4 2020.
• Conducted content audit & updated content for Singapore blog in Q4 2020.
• Email marketing
• Assisted in building an email marketing cycle to activate & engage with users.
• Strategized and implemented tactical campaign strategies to meet business mission goals.
• Collaborated with cross-functional departments, such as Product marketing team, Content team, UX research, etc. in side projects.
• Others
• Soft-launched 1 new product in Vietnam, Glints ExpertClass, an e-learning product, for market experiment.
• Planned and conducted 5 digital events to achieve at least 70 participants per event and 2-3 partners per event.
• Planned and executed all tactical campaigns to acquire 200+ new users and 5 partnerships.
• Built a referral engine (job aggregators) for Vietnam Job marketplace

Jun 2019 – Dec 2019 · 6 mos

• Among the first 5 employees at Glints Vietnam to witness it grows from 5 - 50, from Series A to close-to Series C.
• Built Glints Vietnam online presence and achieved 3,000+ followers on Instagram and 8,800+ likes on Facebook.
• Built social media content strategies and reporting system.
• Led 1 social media intern to tackle daily content workflow and administration tasks.
• Led in social organic campaigns and achieved 3 partnerships for @glints.vn.
• Collaborated with Blog team to drive traffic to Glints Vietnam Blog.

Feb 2019 – May 2019 · 3 mos

• An internship at the International Residential Sales & Leasing dept.

Jun 2018 – Apr 2019 · 10 mos

• A part-time job prior to thesis period. Duties included:
• + Create .jpeg banners for weekly articles
• + Create motion graphics for product promotions
• + Design other marketing materials and editorial designs if required
• + Colaborate with the Founder and the web designer to design elements (icons, slider and sidebar) for the webpage
• + Create logo for ‘A better period’ project- a project of selling organic menstrual products for the women in Vietnam
• + Join weekly meetups

May 2018 – Oct 2018 · 5 mos · Road 42, Thao Dien Ward, District 2, HCMC

• An internship of 5 months at a digital ad agency. Duties included:
• + Create and resize .jpeg, .png, and .html banners
• + Create motion graphics
• + Assist Design and Account team members in conceptualizing KV for Vietnam Automobile Stars’ “Path to Luxury” event
• + Join effort with Marketing and Communication Department to create inhouse banners
• + Execute other tasks assigned by the Head of Design

Mar 2017 – Jun 2017 · 3 mos · P8.805, Ha Do Building, 2 Hong Ha Str., Ward 2, Tan Binh Dist.

• A temporary contract job during junior year at Saigon Exhibition and Convention Center. Duties included:
• + Proofread Vietnamese hall announcement scripts
• + Translate hall announcement scripts into English
• + Arrange event schedule
• + Set up venue and welcome guests

Oct 2014 – Jul 2015 · 9 mos · International University

• A club activity during freshman year. Duties included:
• + Arrange class talk schedule to advertise 4 workshops
• + Conduct the marketing plan for XRace2015- a teambuilding activity for students at National University
• + Join effort with other team members to raise funds for XRace2015
• + Brainstorm the marketing ideas for 4 workshops and 2 teambuilding activities
• + Help to recruit Marketing team member for the next term of office