Elad Nafshi

CEO

Philadelphia, PA, United States29 yrs 11 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led major cable technology ecosystem innovation.
  • Spearheaded transition to all IP digital video delivery.
  • Constructed Fiber To The Home network for over 1 million homes.
Stackforce AI infers this person is a Telecommunications executive with extensive experience in product management and technology innovation.

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Skills

Core Skills

Product ManagementProject ManagementBusiness DevelopmentProduct DevelopmentVideo Product DevelopmentProduct MarketingProgram ManagementMarket Research

Other Skills

NFV/SDNAccess networkrPHYCMTSvCMTSPONEPONFTTHFiberDOCSIS 3.1DOCSIS 4.0Cloud based TVCloud DVRIPTVAdvanced Advertising

About

A seasoned executive leader with expertise in leading large scale disruptive product, technology and platform innovation. Demonstrated ability to lead successful large-scale business critical efforts across multiple product lines. An innovative technology leader with a strategic perspective who will initiate action, build new businesses, defend core businesses and drive results in an uncertain and changing environment. Specialties: NFV/SDN, Access network, rPHY, CMTS, vCMTS, PON, EPON, FTTH, Fiber, DOCSIS 3.1, DOCSIS4.0, Cloud based TV; Cloud DVR (cDVR/ nDVR), IPTV, Advanced Advertising, Video on Demand (VOD), Interactive TV, Digital TV, High-definition TV (HDTV), 4K, Digital Set-Top-Boxes, Product Management & Development, Product Pricing, Project/Program Management, Product Marketing, Financial Analysis & Planning, Vendor Management, Contract/ Deal Negotiations, Business and Partnership Development, System/Platform Integration, Team building & management

Experience

29 yrs 11 mos
Total Experience
7 yrs 5 mos
Average Tenure
20 yrs 1 mo
Current Experience

Comcast corporation

6 roles

Executive Vice President and Chief Network Officer

Promoted

Jan 2022Present · 4 yrs 4 mos

Senior Vice President Next Generation Access Network

Promoted

Mar 2016Jan 2022 · 5 yrs 10 mos

  • Leading Comcast's Next Generation Access network; Managing ~700 team members; Budget ownership of over $2b
  • Leading Comcast Access Network with responsibility for end–to–end Broadband Services delivery
  • Drove a major cable technology ecosystem innovation effort to fully virtualize and the transition the Comcast Access Network to Distributed Access (DAA) technology. DAA represents the largest and most significant technology leap on the access network in decades by decentralizing and virtualizing headend and network functions. DAA extends the digital portion of the head-end or hub domain out to the fiber optic node replacing the analog optics from the head-end converts the fiber link to a digital fiber Ethernet link, increasing the available bandwidth improving fiber efficiencies, and directional alignment with NFV/SDN/FTTx systems of the future
  • Built industry first AI/ML Smart Access Network Networking Platform expanding network capacity during. Developed and nationally deployed Octave, a platform to optimize Broadband service delivery and an detect and self-mitigate network anomalies, such as external LTE noise, across the 50+ million modems. Efforts increased Up Stream throughput capacity by over 45%, when our customers needed it the most.
  • Leading the team building our next generation 10G DOCSIS based high-speed Internet services through strategic partnership with Broadcom. As we push fiber deeper into our network with DAA we will enable our next generation DOCSIS 4.0 services or DOCSIS FDX. When launched, DOCSIS FDX will enable Comcast to launch multi-gig symmetrical services on our existing coaxial cable plant without the need to upgrade to fiber delivery
  • Constructed a Fiber To The Home network to over 1m homes passed; Drove end to end cable network solution enabling scaled FTTH launches nationally
  • Led national launch of the fastest 1Gbps DOCSIS 3.1 powered high-speed Internet services
NFV/SDNAccess networkrPHYCMTSvCMTSPON+20

VP Video Product Management

Promoted

Feb 2010Mar 2016 · 6 yrs 1 mo

  • Lead Comcast transition to all IP digital Video delivery including Linear video, Cloud Based DVR (cDVR) and IP VOD
  • Provided strategic product and business leadership in determining, prioritizing and executing Comcast’s Video products. Responsibilities include full ownership of the next generation Cloud based TV and entertainment services, Cloud based Network DVR (nDVR/cDVR), Video On Demand (VOD), Start-over and Catch up VOD services, Linear Video services including Digital & High-Definition, IPTV delivery, Digital Devices, Interactive TV and on screen guide navigation (IPG/EPG), Hospitality and University product portfolios
  • Leading company’s key product initiative to transition legacy TV services to industry leading Cloud based entertainment services. Spearheaded development and launch of new cutting edge class of IP delivered Cloud entertainment services enabling customers to watch all TV services on any IP device in and out of home;
  • Led key Video product initiatives including company’s product efforts to increase On Demand content offerings seven folds by launching a national content distribution network (CDN) to reposition On Demand service as key product differentiator; Product generated over 400M monthly views
  • Spearheaded development and launch of industry first national On Demand dynamic ad insertion enabling our programming partners to better monetize their services
  • Transformed linear TV services into industry leading by launched over 125HD channels nationally and leading the cable industry with first 3D channel offerings
  • Managed and mentored team of 15 with direct ownership of annual development budget of over $250MM
IPTVCloud Based DVRVideo On DemandDigital DevicesInteractive TVProduct Management+2

Sr. Director Video Product Management

Oct 2007May 2010 · 2 yrs 7 mos

  • Led Project Cavalry, Comcast's all-digital initiative, the most important capacity expansion project in Cable's history
  • Direct ownership of annual development budget of over $25MM, and deployment budget of $1.7B over project life; Efforts generated over $500m annually
  • Successfully executed the fasted digital device adoption in cable industry’s history deploying over 10MM digital devices in under 12mo. Efforts let to enabling company to triple number of High-Definition channel offerings fully unlocking the latent capacity in cable's infrastructure
  • Drove development of new front and back office fulfillment infrastructure fully automating device order and activation processes. Efforts led to self-installation rate of over 80% far exceeding set business targets
  • Launched nationwide marketing campaign in support of Project Cavalry launch. Gained senior management approval for overall brand messaging and positioning (xFinity branding) and worked with local markets to execute
  • Partnered with Product Development, Engineering, Sales and Marketing groups to drive customer focused national product launches. Efforts led to launches of 3 new classes of digital set-top-boxes that are both cheaper and more capable
  • Led development and launch of 2 key on-screen guide releases (EPG), iTV and tru2way (OCAP) launches
Digital DevicesMarketing StrategyProduct DevelopmentProject Management

Sr. Director Product Planning

Promoted

May 2006Oct 2007 · 1 yr 5 mos

  • Managed a group of 22. Leading all development activities in support of the Comcast Video Product Roadmap
  • Built a high performing Product Planning organization staffed with creative, people who are self starters, collaborative by their nature, financially savvy, highly organized, and capable of managing multiple priorities at once
  • Led critical companywide development and testing efforts to successfully meet the FCC separable security requirements. Efforts included successfully certifying and deploying 8 new digital set-top-boxes models in under 6mos an unprecedented industry accomplishment
  • Led key Interactive TV (iTV) development initiatives including onscreen gaming, CallerID to TV and Remote DVR
  • Managed all development efforts in support Switched Digital Video (SDV) market trials
Product DevelopmentInteractive TVMarket TrialsProject Management

Program Director, Downloadable Conditional Access (DCAS)

Jun 2005Mar 2006 · 9 mos · Greater Philadelphia Area

  • Led DCAS Program from initial program definition to planned industry wide deployments. Coordinated development efforts across multiple industry groups, internal business units and various technical functions. Direct ownership of a combined $29MM annual R&D budget.
  • Managed 2 key technology proofs of concept demonstrations for the FCC staff, and provided guidance to Cable Industry groups and lobbyist staff.
Product DevelopmentProject ManagementVendor Management

Rcn corporation, inc./ product management and development group

6 roles

Vice President, Product Management and Development

Jan 2005Jun 2005 · 5 mos

  • Managed a team of 8 direct reports. Responsibilities include full end-to-end ownership of company’s Internet and Telephony product lines, new business and partnership development, new product pipeline development, vendor evaluation and contract negotiations, business and product analytics, product positioning and pricing, bundle pricing and feature development, marketing and advertising strategy and implementation. Full P&L ownership of ISP Business Unit (~$49MM).
  • Launched the industry’s fastest residential cable modem service. Product remains unmatched by competition for nearly 5 years (!)
Program ManagementR&D Budget ManagementTechnology DemonstrationsProject Management

Senior Director, Internet and Phone Product Management and Development

Promoted

Mar 2004Jan 2005 · 10 mos

  • Spearheaded Voice over IP (VOIP) development and deployments leading product from beta launch to a full market deployment. Provided product marketing and positioning strategy, and developed pricing, marketing material and sales collateral
  • Developed and launched industry first remote home monitoring solution (http://webwatch.rcn.com)
  • Implemented an automated Directory Assistance (DA) solution reducing service cost by 30%
Product ManagementBusiness DevelopmentVendor Evaluation

Director, Internet Product Management and Development

Apr 2003Mar 2004 · 11 mos

  • Negotiated and implemented eight key contracts and launched industry first fully integrated Internet Security, Music, Sports, Small Office (SOHO) and Telecommuter packages. Efforts generated over $1MM in annually
  • Developed and launched an industry first Games on Demand and Music on Demand services to solidify company’s high-speed data superiority (http://www.rcninteraction.com). Efforts generated over $1.5MM annually
  • Launched a Home Networking (HLAN) product offering to solidify company’s positioning as a one-stop shop for customers broadband needs. Product offering generated over $500k annually
  • Spearheaded launch of new dial up accelerator. Managed RFP process, 3 vendor field trials, negotiated MFN contract terms, and successfully integrated product provisioning. Launched product in under 3 months, reducing churn by 0.5%.
VOIP DevelopmentProduct MarketingRemote Monitoring SolutionsProduct ManagementProduct Development

Director, Cable Modem Product Management and Development

Mar 2002Mar 2003 · 1 yr

  • Grew cable modem subscribers by 70% YOY, and achieved industry’s highest basic subscribers penetration of 48%
  • Spearheaded company wide customer segmentation analysis to identify unmet segments. Matched product ARPU and penetration with consumer PC and Internet affinity and aligned product marketing with research results to assist under performing markets to improve direct mail response. Initiative more than doubled direct mail effectiveness
  • Launched concept of a high-end cable modem tier. Led engineering, IT, and marketing development team from concept to inception generating over $800k annually. Product remained unmatched by competition for over 3 years
  • Developed and launched a new homepage designed to showcase RCN’s cable modem product in partnership with Terra-Lycos (http://www.rcnmegaband.com). Implementation included of page layout design, user flow, interface design, development of navigational structures, and search engine optimization
Contract NegotiationProduct DevelopmentMarket LaunchProduct ManagementBusiness Development

Senior Manager, Product Development

Promoted

Dec 2001Apr 2002 · 4 mos

  • • Developed and implemented customer study trough primary and secondary research on consumer interactive television (iTV) preferences. Analyzed vendor and competitive landscape, and fully negotiated 4 key partnerships to tailor iTV offerings to customer’s needs.
Customer SegmentationProduct MarketingMarket ResearchProduct Management

Project Manager, Video on Demand (VOD)

Jun 2000Dec 2001 · 1 yr 6 mos

  • Managed all aspects of product development, from business requirements gathering, functional requirements analysis and documentation, consumer requirements analysis, management of business units expectations, and product roll-out plans. Initial experience was like a “startup within RCN”
  • Negotiated and executed 3 key contracts, and led industry’s first vendor combination end-to-end product integration. Deployed product 3 months ahead of competition in their home market
  • Project managed 2 full VOD system certifications, managing 5 vendors as well as internal IT and Engineering resources
Market ResearchVendor NegotiationProduct DevelopmentProduct Management

Israeli army special forces

Company Commander - Rank Captain

Oct 1988Dec 1992 · 4 yrs 2 mos · Israel

  • Led over 120 soldiers under extreme combat conditions in a highly competitive and demanding environment
Product DevelopmentVendor ManagementProject ManagementProduct Management

Education

University of Rochester - Simon Business School

MBA — Finance

Jan 1998Jan 2000

Tel Aviv University

LLB — Corporate and International Law

Jan 1993Jan 1998

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