Elison Masih

Associate Partner

Bengaluru, Karnataka, India16 yrs 11 mos experience
Most Likely To Switch

Key Highlights

  • Over 13 years of experience in Sales & Marketing.
  • Proven track record of exceeding organizational goals.
  • Expertise in E-commerce and Retail Management.
Stackforce AI infers this person is a seasoned E-commerce and Retail Management professional with extensive experience in growth marketing.

Contact

Skills

Core Skills

E-commerce OptimizationStrategic PlanningGrowth MarketingMarket AnalysisVendor Relations

Other Skills

Problem SolvingE-Commerce ConsultingRetail DomainKey Account DevelopmentPnLMarket ResearchAnalyticsBusiness DevelopmentCompetitive AnalysisMarketingCRMBusiness StrategyBusiness AnalysisFinanceBusiness Planning

About

Highly organized and Goal oriented Sales & Marketing professional with more than 13 years of strong exposure of both Online and Offline business and proven track record of exceeding organizational goals. Result driven leader with superior motivational skills and ability to work collaboratively. Worked in a very diverse set of sectors including E-commerce, Data analytics and Telecom. Areas of expertise include - Category Management, Account Management, P&L Management, Retail Planning, Product Management, Program Management and Sourcing.

Experience

16 yrs 11 mos
Total Experience
1 yr 11 mos
Average Tenure
3 yrs
Current Experience

Flipkart

5 roles

Associate Director

Promoted

Oct 2025Present · 7 mos · Bengaluru, Karnataka, India · On-site

Senior Manager 2

May 2023Oct 2025 · 2 yrs 5 mos · Bengaluru, Karnataka, India · On-site

Vendor RelationsGrowth MarketingProblem SolvingE-commerce OptimizationE-Commerce ConsultingRetail Domain+3

Senior Manager -2

Apr 2022May 2022 · 1 mo

  • ▪ Achieved growth of more than 80% YOY by resolving selection and pricing gaps, also launched 16 exclusive brands which helped in improving market share to 66%.
  • ▪ Achieved 4X growth in Made in India portfolio and achieved a 50%+ Share of toys diamond business.
  • ▪ Planned and launched more than 600 SKUs in PL outright model and 1000+ SKU’s in VPL though MP sellers which is growing by 90% every year at positive bottom-line.
  • ▪ 1.6% CM improvement through extra monetization, MP issues solves. Delivered +15% better pricing than competition by negotiating extra margin from brands/sellers.
Vendor RelationsGrowth MarketingProblem SolvingE-commerce OptimizationE-Commerce ConsultingRetail Domain+3

Senior Manager

Apr 2019Mar 2022 · 2 yrs 11 mos

Vendor RelationsGrowth MarketingProblem SolvingE-commerce OptimizationE-Commerce ConsultingRetail Domain+3

Manager

Jul 2017Mar 2019 · 1 yr 8 mos

Vendor RelationsGrowth MarketingProblem SolvingE-commerce OptimizationE-Commerce ConsultingRetail Domain+3

Myntra

Deputy Director

May 2022Jan 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India

  • ▪ Delivered a growth of 42% in WWW MP business and MP share improvement by 5.3% in CY 22.
  • ▪ Launched 5 new brands in D2C portfolio which improved the monthly contribution by 2%.
  • ▪ Delivered a growth of 62% with 11 emerging brands which helped in improving the market share by 0.9%.
  • ▪ Improved CM by 3.9% in exclusive brands portfolio and 1.1% at an overall Marketplace level.
  • ▪ M Express (fast shipping) share improved by 300% in CY 22 by adding 11 new brands in the program.
  • ▪ 1900 + styles launched in workwear which grew by 75% in CY 22.
  • ▪ Achieved a growth of 54% in Plus Size charter and launched 7 new brands in the portfolio.
Vendor RelationsGrowth MarketingProblem SolvingE-commerce OptimizationE-Commerce ConsultingRetail Domain+3

Shopclues

Sr. Catagory Account Manager

Dec 2015May 2017 · 1 yr 5 mos · Gurgaon, Haryana, India

  • ▪ Added more than 2 Lac+ SKUs for Automotive accessories category and got appreciated for the same.
  • ▪ Profit margins improved by 40% (-30% to 10%) Y-o-Y.
  • ▪ Achieved a growth of 228% in catalog size between Dec’15 to Dec’16, including addition of several int’l brands,
  • resulting in higher conversions.
  • ▪ Improved avg. shipping time by 80% through implementing new policy, ensuring better customer experience.
  • ▪ Data analysis, negotiations and backward integration led to reduction of sourcing cost by 20%, shipping cost by
  • 15%.
Vendor RelationsE-commerce OptimizationE-Commerce ConsultingRetail DomainKey Account Development

Flipkart

2 roles

Manager

Jul 2014Dec 2015 · 1 yr 5 mos

  • Marketing sizing & business unit growth planning.
  • Overall responsibility of medium & long term sales planning.
  • Responsible for GMV, volume & profitability targets & achievement.
  • Key account management and channel growth planning.
  • Responsible for overall selection growth and competition benchmarking.
  • Developing and managing the sales team across all locations.
  • Pricing strategies, strategic brand alliances, offer & deal negotiations.
  • Identifying and managing risks, issues & dependencies.
  • Progress reporting into Associate Director & Director of the Business Unit.
  • Category launch for Automotive Accessories.
  • Understanding category needs and getting the right seller with right portfolio.
  • Developed a big supplier base for Flipkart for Automotive category.
  • Analyzing data in terms of PPV’s, price points etc to increase category sales and acceptance.
  • Planned and executed Flipkart advantage for across categories.
  • Executed DOTD’s on regular basis with the best possible price and premium quality products.
  • Planned and executed big events like Big Billion Days successfully.
  • Responsible for creating best possible offers and getting sellers to participate in those offers.
  • Monitoring the complete Retail Operation of category (Flipkart Inventory and Flipkart Market Place.)
  • Proactively assess, clarify, and validate Suppliers and Flipkart needs on an ongoing basis.
  • Lead and search the solution that best address the customer needs while coordinating with all the necessary Company Personnel.
  • Work with sellers to improve operational aspects of their business in providing a great consumer experience
Vendor RelationsE-commerce OptimizationE-Commerce ConsultingRetail DomainKey Account Development

Assistant Manager

Jul 2014Jun 2015 · 11 mos

Vendor RelationsE-commerce OptimizationE-Commerce ConsultingRetail DomainKey Account Development

Genpact llc

Senior Associate

Oct 2011Jul 2014 · 2 yrs 9 mos · Bangalore

  • Execute high quality ongoing analytic and adhoc requests and deliver on time.
  • Deliver client ready analyses that provide answers to client’s business issues.
  • Understanding client requirements, proactively providing inputs to client on purchase trends, brand switching, volume analysis, demographics, pricing and promotion strategies and consumer behavior.
  • Managing the client profiles, contract & recurring deliveries; providing contractual and ad-hoc solutions to critical client issues, identifying and creating new opportunities.
  • Analyzing competitor’s strengths and structuring the findings to provide actionable strategies and intelligence based upon sales and trends.
  • Creates framework for the business issue, pulls and charts the data, quality controls it, analysis it, provides insights and gives actionable recommendations.
  • Executes consistently high quality analyses using store and panel data (to some extent)
  • Works closely with US owner to understand the objective of the analysis and pro-actively communicates during the project execution
  • Use strong analytical skills to deliver results using simple ad hoc reports and presentations.
  • Manage all aspects of client satisfaction
  • Duties include all aspects of the day to day servicing, analytic support, client presentations.
  • Develop proficiency in in-house tools
  • Anticipate issues/conflicts and proactively escalate to immediate manager
  • Schedule & obtain feedbacks from home country stakeholders
  • Utilize creativity in identifying new techniques and processes
  • Provide continuous guidance to associate consultants and consultants
Vendor RelationsRetail Domain

Matrix cellular

Business Development Executive

Sep 2010Sep 2011 · 1 yr · Bangalore

  • Primarily held responsible for the sales and to generate revenue for the organization.
  • Acquiring new corporate customers by doing research about them and presenting the product according to their requirements.
  • Providing after sales service to the customer by regular follow up and to work on the feedback given by customer.
  • Understanding the customer requirement and suggesting the best solution for their requirement.
  • Organizing marketing activities like participating and sponsoring of events.
  • Corporate tie-up with retailers and negotiation of the compensations etc.
  • Also responsible for the customer retention.

Religare technologies

Intern

Feb 2010Aug 2010 · 6 mos · Noida

  • I have worked on Healthcare Information System.

Convergys

Technical Support Officer

Jan 2007Apr 2008 · 1 yr 3 mos

  • Role Starts from getting the queries and technical difficulties which customer is facing in his internet connection.
  • Then solving the queries of customer and also troubleshooting the problem of the Internet.
  • Also helping customers in understanding their bills for internet and selling different plans to customers according to their requirement

Education

IFIM B SCHOOL

Post Graduate Diploma in Management — Marketing

Jan 2008Jan 2010

Army School

Jan 1991Jan 2003

Stackforce found 100+ more professionals with E-commerce Optimization & Strategic Planning

Explore similar profiles based on matching skills and experience