Jan 2021 – Sep 2024 · 3 yrs 8 mos · Netherlands

• After a year without marketing automation, I was drawn to Chapman Bright as a way to dive back into Marketo and share my knowledge with others. As a consultant, I worked with clients to implement and optimize Adobe's Marketo Engage software.
• Sometimes this involved small improvements, such as adding dynamic content to emails. Other times, it's a full implementation with CRM integration and migration of existing programs. I enjoyed the moment that a client "gets it" and is then able to run the next campaign on their own.
• Below you can find a selection of my projects from those years.

Feb 2020 – Dec 2020 · 10 mos · Eindhoven Area, Netherlands

• Despite COVID-19 causing declines in other regions, I coordinated digital marketing activities that prompted a growth in new names and sales leads for the first time in three years in the BeNeLux. For example, I worked with European experts within Advantech to develop a content creation process and published the first white papers for content marketing. The first of these was downloaded more than 400 times in three months, generating more than 200 new contacts for the database.
• As the marketing lead for a specific industry, I also organized and rolled out a targeted marketing campaign to AGV manufacturers across Europe that resulted in revenue and new business opportunities within 6 months.

May 2017 – Jan 2020 · 2 yrs 8 mos

• After almost three years with Planon, I moved to the European HQ in Nijmegen and worked as the coordinator of global marketing campaigns to promote a new product specifically for facility management service providers.

Jun 2014 – Apr 2017 · 2 yrs 10 mos

• I joined Planon as the Marketing Manager of North America in their Massachusetts office, and was responsible for all marketing activities in the United States and Canada for this global provider of IWMS software. In addition to creating and executing campaigns, I also managed a $200k+ budget and helped the business unit build the foundation for future growth.

Oct 2013 – May 2014 · 7 mos

• As the team evolved, my role also evolved to incorporate more mentoring and supervising of the communications team to help determine priorities and assist in executing projects. During this time, I also served as a temporary grant writer for a colleague on maternity leave.

Feb 2012 – Oct 2013 · 1 yr 8 mos

• When I learned of an open position at Project Bread, I jumped on the opportunity to move to Boston and work at this nonprofit. As a communications associate, I had the opportunity to utilize my marketing background while helping the hungry of Massachusetts.
• One of my first projects involved planning, executing, and promoting a photo exhibit at the State House. Another was creating a school food cookbook. Soon after, I became responsible for all media relations—including maintaining relationships with our media sponsors—as well as photography and writing needs.

Jul 2011 – Jan 2012 · 6 mos · Pensacola, Florida Area

• A year after I began working at IMS, my job expanded to include all social media. This included successfully launching two corporate blogs as well as managing LinkedIn, Twitter, and Facebook accounts.
• I successfully launched IMS’s Expert Library with a series of five posts on getting paid as an expert witness (ghost-written for Melinda Starbird). We posted one article a day for a week, with nearly a 10% click through rate to read the articles and almost 2% signing up for future posts.

Jun 2010 – Jul 2011 · 1 yr 1 mo · Pensacola, Florida Area

• I started working at IMS ExpertServices as the web content writer, focused on writing for SEO optimization. In this role, I was responsible for writing email campaigns, press releases, expert profiles, and magazine articles. To show IMS's expertise in the expert witness search industry, I began a campaign to get upper management published in legal trade magazines, including In-House Defense Quarterly and E-Commerce Law and Strategy.

Feb 2004 – Jun 2006 · 2 yrs 4 mos

• While still in high school, I wrote approximately 150 articles on youth and high school issues for my community weekly newspaper. I wrote articles on swing dancing, underwater archaeology, and local sports teams, and provided pictures to accompany most articles.
• I held this position while simultaneously working on my high school newspaper, first as the business manager and then the editor-in-chief.
• I later held a number of internships in college. I was the chief page designer at the Minnesota Daily, an editorial intern at the Pensacola News Journal, a marketing intern at Ballinger Publishing, and the news editor at The Voyager.