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Elodie Dratler

CEO

Paris, Île-de-France, France26 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of Wominds, promoting gender equity.
  • Over 20 years in digital business ecosystem.
  • Recognized for social impact and commitment.
Stackforce AI infers this person is a leader in Diversity and Inclusion consulting with a strong focus on social impact.

Contact

Skills

Core Skills

Social ImpactInterpersonal SkillsHuman Resources (hr)CommunicationEmpowermentDiversityMarketing CommunicationManagement

Other Skills

Retention rightsSocial networksEagerness to learnCorporate social responsibilityBuilding trustExecutive managementSocial responsibilityBusiness-to-Business (BtoB)Start-upIncubationNew MediaWritten communicationEquality and diversityProblem solvingPartnerships

About

More than 20 years across digital business ecosystem with proven track records, i decided to quit digital advertising in 2020 to build my consulting company Wominds and engage myself as a woman, an entrepreneur and a caregiver mum. Inclusive growth maker, Wominds's expertise adresses companies to derisk their gender discrimination impact in business and reputation. Wominds Gender & Diversity Audit Quali and quanti sociological and economical surveys and practical actions plans. Wominds D&I Workshops intense workshops dedicated to gender equity and D&i: gender stereotypes, cognitives biases, sexism and sexual violence, inclusive culture. Wominds Impact & Communication Share your CSR and D&I engagements through engaged videos programs, podcasts and round tables tailors made. My Purpose : to strengthen women's rights and create inclusive growth through the establishment of gender-balanced standards in the workplace.

Experience

26 yrs 5 mos
Total Experience
2 yrs 6 mos
Average Tenure
3 yrs 10 mos
Current Experience

Rotary club

Reconnaisance Rotary Club

Feb 2023Feb 2023 · 0 mo

  • Distinction from one of the districts of Rotary International as a reward for my commitment to do good in society.

Les entreprises s'engagent

Membre

Jan 2023Present · 3 yrs 4 mos

  • Wominds joins the community "les entreprises s'engagent" and is committed to moving gender and diversity in innovation companies and public authorities.
Interpersonal skillsEagerness to learnSocial impactCorporate social responsibility

Self-employed

Co-Host "The Diversity Society" powered by wominds

Dec 2022Present · 3 yrs 5 mos

Interpersonal skillsSocial impactRetention rightsSocial networks

Willa

Incubated 🚀

Dec 2022Jul 2023 · 7 mos

Eagerness to learnEmpowermentStart-upIncubation

Médaille d'honneur du dévouement

Médaille d'Honneur du Dévouement

Jul 2022Present · 3 yrs 10 mos · Paris, Île-de-France, France

  • This distinction rewards my dedicated actions in society. It is the recognition of my personal investment and an encouragement to continue my commitments.
Interpersonal skillsSocial impactCorporate social responsibilityBuilding trust

Mouvement impact france

Membre

Dec 2021Jul 2023 · 1 yr 7 mos

  • #techforgood
Eagerness to learnDiversityNew MediaCorporate social responsibilityWritten communicationStart-up+3

Wominds

CEO founder of Wominds

Jun 2020Present · 5 yrs 11 mos · Paris, Île-de-France, France

  • #techforgood #diversity #inclusion #strategy #genderequity
  • "Wonderful Mindsets create Successful Businesses"
  • wominds.com
  • Wominds is a global response for gender, diversity and inclusion improvement at workplace.
  • We produce audits and measurements in companies & advocate for gender equity and extra financial performance.
  • We produce "FIX IT" by Wominds, and co-host "The Diversity Society"
  • WOMINDS
  • #Measure with our Wominds GenderEqualityScore
  • https://calendly.com/wominds/30min?month=2022-11
  • #SUSTAINABLE MINDSET
  • "We can’t solve problems by using the same kind of thinking we used when we created them" A. Einstein
  • We teach you to switch from automatic governance to adaptive brain governance through transformative workshops based on neurocognitivism to promote gender equality and create a safe place at work.
  • For all inspired People, CEO, Internal Communication, HR and public affairs
Human resources (HR)Interpersonal skillsExecutive managementEagerness to learnSocial impactCorporate social responsibility+5

Iab france

RSE&Emploi Task Force.

Jun 2020Dec 2021 · 1 yr 6 mos · Paris

Human resources (HR)Social responsibilityBuilding trust

Emoteev

Chief Marketing Officer

Aug 2019Mar 2020 · 7 mos · Paris

Human resources (HR)Social responsibilityBuilding trust

Ligatus

3 roles

Marketing Director

Jan 2018Aug 2019 · 1 yr 7 mos

Problem solvingMarketing communicationManagement

Deputy Managing Director Sales & Marketing France

Jan 2016Dec 2018 · 2 yrs 11 mos

  • Highly-proactive in a Transverse position throught sales & marketing strategy
  • Strong asset of relationship & business developpment,
  • Marketing Budget Management and optimization,
  • Brand Content Strategy (own media)
  • Sales tools developpment, Market Analysis, Vision skills
  • Internal and external communication/PR/Events/White Paper/Partnerships (Eulerian, ZBO_AdTech News, etc..)
  • Conferences, Round table, Plenaries for avertisors, publishors and agencies
  • Expert Trainings
  • Large range of publics : Agencies & Advertisors, Publishers, Journalists
  • #management #business dev #planning strat #marketing #adtech #native ads
Problem solvingMarketing communicationManagementPartnerships

Sales Director

Oct 2014Dec 2015 · 1 yr 2 mos

  • Ligatus is the 1st Native & Performance Network in Europe.
  • We provide a fullstack plateforme & services to create profitable content and enhance audience engagement.
  • 40 billion of impressions on top media sites and a reach up to 90% of local population.
  • Mobile 1st with the largest native ads selective network
  • Guaranteed brand safe, Ligatus Natives Solution provide visible CPM solutions and performance based models for advertisors.
  • Open RTB 2.4 compliant
  • Partners of Criteo, Next Performance and Sociomantic to provide best of practices for retargeting
  • Management of Sales & AM team
  • Marketing and Communication Strategy & action plan
Management

Adventure media - the smart trading desk

Head Of Sales

Mar 2014Aug 2014 · 5 mos

  • Skylads is a software technology company, a real-time media buying system for media buyers.
  • Our adtech solution facilitates the management of large scale complex RTB campaigns thanks to artificial intelligence, mathematical models and data-mining.
  • Skylads is an independent solution utilized by Adventure Media in media trading optimization.
  • Adventure Media is a trading desk certified GOLD by MediaMath DSP.
Management

Reworld media

Business Development

Jun 2013Feb 2014 · 8 mos

Lagardere

Managing Director at Psychologies.com , OS print, web & mobile

Mar 2009Jun 2013 · 4 yrs 3 mos

  • Position issues : Team management in cross functionnal, P&L managment, Product Marketing and digital brand strategy.
  • Leveraging an upgrated brand vision though multi devices sales strategy.
  • Focus on creating efficient advertising products (Five,Jour J,Trilogies...)
  • Closing sales growth deals,video partnership, data base monetization,RTB affectation.
  • I increased sales revenues for more than 4years by launching and closing brand content operations,multi channel campaigns,brand and e-crm oriented for agencies and advertisers. : 60% of revenues done with cross canal and special op.
  • Portfolio : Personal Care,Automobile,FMCG,Distribution business
  • Formations professionnelles : Management 2, Négociations difficiles, Gestion du stress
  • Formations personnelles : MBTI

Smart market

Owner

Jan 2008Mar 2012 · 4 yrs 2 mos

  • After 8 years working in the Internet industry, I launched my own web consulting company for french and european websites operators in order to improve their sales revenues through pioneering and efficient deals.
  • We provide
  • valuable solutions for website trafic growth & advertising sales revenue.
  • behavioral targeting solutions for the best audience monetization, showing specific content to the most appropriate target group.
  • optimizing inventory value
  • Major accounts: Nugg.ad,Piximedia
  • Deezer
Marketing communication

Kdp groupe

Department Director

Jan 2006Apr 2009 · 3 yrs 3 mos

  • I've created and developped a strategic department into KDP Groupe company, dedicated to client knowledge increasment , based on relationnal multichannel campaigns.
  • creation & management of acquisition campaigns: gaming, co-registering, data broking : e-mail marketing, gms, postal.
  • From database creation to CRM deployment,all the value chain is operated in order to deliver the best R.O.I for advertisers and agencies
  • Major agencies: Aegis,GroupM,Rapp Collins,etc..
  • Major accounts: Total,SIG,Alice,Cetelem

Fullsix group france

Senior Advisor

Jan 2004Nov 2007 · 3 yrs 10 mos

  • Position issues: pitching tactical accounts,digitalizing the mix media in order to enhance business performances.
  • From media planning to contact planning
  • I was focus on delivering accountable and measurable R.O.I,leveraging an upgrated brand vision,custumer oriented,to attract,recruit and retain though the most effectives actions plans.
  • Major accounts: ING Direct,Dell,Masterfood

Omnicom media group france

Consultant senior

Jan 1999Jan 2003 · 4 yrs · Région de Paris, France

  • Position issues: in charge of management team,media buying and recommandations for ING group( ING direct,ING investment management.
  • Solid expertise in driving campaigns investments to target the best e-cpm value.
Problem solvingMarketing communicationManagement

Sony music entertainment

Product Manager Assistant

Jun 1998Oct 1999 · 1 yr 4 mos · Région de Paris, France

  • LCT TriStar Label and Sony Jazz Label.
  • Internal sales supports : create and highlight informations on artists to help the sales team with their radio programmation approach.
  • clip/showcases: PR and relationship management with staff and presta
Marketing communication

Education

Ecole des Hautes Etudes Politiques et Sociales

Master's degree

Jan 1993Jan 1996

Université Jean Moulin (Lyon III)

Master of public law — law

Jan 1996Jan 1998

NeuroCognitivisme

Praticienne

Sep 2020Aug 2021

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