Jan 2023 – Aug 2024 · 1 yr 7 mos · Phoenix, Arizona, United States · Remote

• In my recent role as a team leader, we achieved a remarkable 45% YOY growth in website leads, underpinned by effective digital campaigns that also increased brand recognition by 25% and revenue by 32%. This success was a result of a focused team effort and innovative strategy.
• I spearheaded a unified marketing strategy across three business verticals, leveraging omnichannel campaigns. This approach resulted in a significant 35% increase in B2B leads YOY and a notable 20% rise in sales conversions from digital channels.
• Additionally, I initiated tailored field marketing programs, collaborating with local businesses and conducting various promotional activities. These efforts led to a 22% increase in leads and a 26% growth in revenue.
• Furthermore, I developed and executed a lifecycle email marketing strategy using Mailchimp and HubSpot, which enhanced customer engagement by 30% and retention by 20%, contributing to a 25% improvement in customer lifetime value.
• These experiences have solidified my expertise in strategic marketing and team leadership, driving substantial business growth.

Mar 2022 – Dec 2022 · 9 mos · Los Angeles, California, United States · Remote

• In my role, I successfully devised and implemented comprehensive B2B strategies, integrating branding, pre-sale marketing, PR, social media, field marketing, and influencer collaborations. These multifaceted efforts led to a notable 40% YOY increase in brand awareness and an impressive 50% YOY growth in B2B leads.
• I also pioneered B2C lifecycle email marketing and CRM strategies for large-scale campaigns, handling over 10,000 leads with deep segmentation and personalization. This strategy included varied sequences such as New Member Welcome, Non-Member Welcome, and other targeted communications, significantly enhancing customer engagement, retention, and conversion rates, culminating in a 20% increase in customer lifetime value.
• Another key achievement was boosting presale membership from 1,000 to 3,500, marking a 250% growth. This was achieved through integrated marketing initiatives that included sales team restructuring, SEO-focused digital campaigns, and targeted email marketing.
• Additionally, I led the development and execution of a comprehensive content marketing strategy. This strategy focused on achieving key objectives like enhanced SEO, a robust social media strategy, educational blog content, and effective account-based marketing.

Apr 2018 – Mar 2022 · 3 yrs 11 mos · Santa Monica, California, United States · On-site

• In my leadership role, I guided a team of five marketing professionals, focusing on their career development through consistent mentoring and coaching. This approach fostered a highly positive team environment, reflected in a 100% employee satisfaction rating.
• I managed the digital marketing strategies for 300 nationwide locations, employing a mix of SEO and PPC tactics and utilizing data analytics tools like Tableau. This strategic approach led to a significant 70% reduction in digital spend and a 20% increase in website conversion rates.
• In the realm of field marketing, I initiated and led initiatives that included local business outreach, direct mailers, street marketing, and referral programs. These efforts were instrumental in increasing customer acquisition and retention, contributing to a 30% increase in brick-and-mortar revenue.
• Additionally, I oversaw lifecycle email marketing campaigns for over 300 locations. By leveraging CRM segmentation and creating personalized content, we successfully increased customer retention by 25% and improved Net Promoter Scores (NPS) by 35%.

Jun 2016 – Apr 2018 · 1 yr 10 mos · Greater Los Angeles Area · On-site

• In my role, I led marketing strategies for 10 distinct product lines, employing targeted omnichannel marketing campaigns and astute product positioning strategies. This comprehensive approach included defining target audiences, conducting competitive analysis, developing unique selling propositions, and refining messaging and branding. Additionally, my pricing strategy and adaptive feedback mechanisms contributed to a 30% increase in market penetration and a 20% YOY growth in revenue.
• I also enhanced our email marketing efforts, boosting newsletter readership by 35%. This was achieved through a well-crafted lifecycle email marketing and CRM strategy, which included personalized content such as product reorder reminders, tailored recommendations, and promotions. This approach not only overcame engagement hurdles but also led to a remarkable 134% increase in sales per newsletter.
• Further, I took charge of communications and reporting for over 10 CPG product launches. By leveraging diverse media channels, we successfully drove a 30% surge in sales and doubled the visibility of our products in highly competitive markets.

Mar 2013 – Jun 2016 · 3 yrs 3 mos · Carlsbad, CA · On-site

• In my role, I optimized cost-per-click (CPC) and return on investment (ROI) for large-scale marketing campaigns. This involved adeptly managing and leveraging Marketo for tracking campaign progress, customizing ad listings for greater visibility, and crafting tailored emails to enhance user engagement. These strategic actions led to a substantial 30% increase in overall campaign effectiveness.
• I also spearheaded the successful launch of Brian Buffini's Podcast. My innovative promotional strategies not only secured a coveted spot in Apple Podcasts' 'New and Noteworthy' section but also attracted over 100,000 listeners in the first month alone, a testament to the efficacy of the marketing approach.
• Furthermore, I led the integration of organic SEO with pay-per-click (PPC) protocols for our large-scale marketing campaigns, which resulted in a 25% increase in site traffic over six months. This approach was instrumental in significantly boosting our online visibility and audience reach.
• Additionally, I was at the forefront of developing and implementing an eCommerce strategy for a SaaS product and coaching program. By adopting an omnichannel approach, we were able to enhance our online presence and deepen B2B client engagement, resulting in a 30% increase in personalized marketing effectiveness.

Jan 2010 – Feb 2013 · 3 yrs 1 mo · Phoenix, AZ · Remote

• Leveraging innovative email and event campaigns, effectively positioned products and services throughout the state, bolstering brand presence and securing successful outcomes. Development of a dynamic content marketing strategy, featuring engaging blogs and social media with clear calls to action, significantly drove sales and boosted digital engagement.