Oct 2007 – May 2011 · 3 yrs 7 mos

• Member of local leadership team reporting to local MD and Global CMO (UK), managing a team of four marketing managers plus the database manager and his team of 8 for four years.
• A close relationship between CEO/CMO/CFO had established the Marketing department as a revenue centre, not cost centre and all marketing personnel were rewarded/KPIs based on revenue targets.
• Terrapinn is an international B2B media company producing trade exhibitions, conferences, magazines and Internet portals with a brand portfolio concentrated around finance, technology, media and telecommunications. The Dubai office opened in October 2007.
• Set up the marketing department for the Dubai office
• Recruitment, training, management and motivation of all marketing and database personnel
• Ensure budgets and marketing activities are set and implemented according to global KPI and ROI targets
• Approving all marketing plans and budgets while monitoring the execution of these
• Ensuring the database of existing and potential clients is strategically built and managed
• Ensure brand management is in accordance to Terrapinn global standards
• Sourcing and evaluation of suppliers, building supplier relationships and negotiating prices

Feb 2004 – Oct 2007 · 3 yrs 8 mos

• Member of local leadership team reporting to local MD and Global CMO (UK), managing a team of four marketing managers plus the database manager and his team of 8 for four years.
• A close relationship between CEO/CMO/CFO had established the Marketing department as a revenue centre, not cost centre and all marketing personnel were rewarded/KPIs based on revenue targets.
• Responsibilities included driving and implementing the marketing strategies/campaigns for the company’s events and exhibitions.
• Included setting targets for retention and loyalty campaigns as well as the acquisition of new customers while ensuring all existing and new products’ and brands’ consistency with Terrapinn’s overall strategic blueprint.
• Developing and executing integrated marketing communication campaigns (direct marketing , email marketing, online, media, web site, SEO, PPC, telemarketing, PR)
• Devising and managing design of advertising concepts and the strategic implementation of media and advertising campaigns
• Researching and profiling target markets and segments in Australia, New Zealand and Asia
• Strategically managing data research and database growth – managing a team of list researchers
• Continuously monitoring, measuring and analysing the results from each communication campaign

Jan 2003 – Nov 2003 · 10 mos · Stockholm, Sweden

• International Data Group (IDG) is the world’s leading technology media, research and events company.
• The Swedish office is IDG's third largest globally after USA and Germany and publishes 20 IT focused publications including ComputerWorld, CIO, IT Security and PC World.
• IDG Relations is Sweden’s largest relationship marketer within IT, offering B2B marketing services such as direct mail marketing, email permission marketing, telemarketing, customer specific events and sponsorship of IDG’s internally produced events and seminars.
• Responsible for identifying, planning, marketing and implementing leads-generating B2B marketing campaigns and events for IDG's publications

Oct 2000 – Dec 2002 · 2 yrs 2 mos

• Project management of large, international implementation (network roll-out) projects with delivery to end customers (telecom operators).
• Defining the scope of the project and establishing the project team
• Hardware ordering, delivery, installation and testing
• Software and Intelligent Network Applications design, development, production, integration and verification
• Customer training
• Continuous liaising, reporting with the customer
• To ensure successful outcomes, focus was given to ensuring performance of sub project managers, key suppliers and all involved stakeholders. Thus leadership, communication and ensuring motivation and commitment from team members were of great importance.
• Ericsson has developed project management disciplines, processes and tools (PROPS, PM4U and Core3), together with the Project Management Institute (PMI), which were followed in each project.

Oct 2000 – Oct 2001 · 1 yr

• Graduate Program Objectives:
• “To give participants theoretical as well as practical skills in project and contract management with business and customer orientation, to become qualified contract and project managers in the telecommunications field.”
• The content of the program:
• Project management: working methods, time and resource planning, risk management, project budgeting, project organisation, information and reporting, quality management, MS project
• Bid and Contract management: marketing, legal matters, tender presentation, price and cash management
• Product management
• Pricing and price strategy
• Legal protection of trademarks
• Technical Tele/Data communication training
• Business and operator understanding
• International work within Ericsson (placement in Paris, France)

Aug 1992 – Dec 1993 · 1 yr 4 mos · Stockholm, Sweden

• Involved selling vacuum cleaners door to door as part of a sales education. Won many prizes and awards, including a trip with management to Florida, USA. Acquired an ability to identify needs and gain the confidence and trust of customers. Enjoyed the challenge of setting goals and achieving targets.