Apr 2025 – Present · 1 yr 1 mo · Kelowna, British Columbia, Canada · Remote

• I help $3M-$30M B2B companies stop the revolving door of sales hires and build high-retention teams that actually scale and grow revenue.
• Most companies think they have a talent problem. They don’t. They have an infrastructure problem - no Grit Scale for hiring, no coaching frameworks, and no succession planning.
• When you fix the infrastructure, everything else follows: conversion rates double, revenue becomes predictable, employee morale skyrockets, and your best people stop leaving for “better opportunities.”
• What I do as a Fractional VP:
• Talent Architecture: Use my proprietary Grit Scale to identify “diamonds in the rough” - the servers, bartenders, and ex-athletes who outperform “experienced” hires when given the right infrastructure
• Coaching Systems: Install the daily mentorship rhythms and playbooks that turn inconsistent performers into quota crushers. One client went from 17% to 38%.
• Training Your Current Team: Build structured onboarding, roleplay sessions, and skill development programs so your existing reps stop guessing and start executing consistently
• Talent Pipeline: Build referral engines and university partnerships so you stop begging for reps on Indeed while your competitors steal your best people
• Succession Planning: Develop your top performers into future managers. When people see a path to leadership, retention improves and morale goes through the roof.
• The Result: Teams that hit 80%+ retention, revenue growth you can actually forecast, reps who recruit their friends to work with you, and a sales floor where top performers want to stay and grow.
• I’ve promoted 30+ people into leadership roles. I don’t build slide decks - I build leaders who drive revenue.
• If you’re tired of hiring “proven”salespeople who quit in 8 months, let’s talk.
• DM me or book a call: cultivatewinning.com

Apr 2025 – Mar 2026 · 11 mos · Kelowna, British Columbia, Canada · Hybrid

• Brought in to build the sales infrastructure at a 20-year family-owned business that had grown successfully through inbound channels but lacked the systems to scale beyond that.
• When I arrived: All inbound sales. No outbound presence. No documented sales process. No playbooks. No CRM.
• What I built:
• Designed and deployed their entire CRM in Zoho - created pipelines, automations, reporting dashboards, and data architecture to support both inbound and outbound sales motions.
• Implemented my Hybrid Gap + Sandler methodology - developed playbooks, call tracks, and objection handling frameworks to create consistency and repeatability across the team.
• Built a template library for discovery calls, follow-ups, and objection handling so the team can execute at a high level even when I’m not there.
• Launched an outside sales department - hired and trained a field rep capable of managing SMBs as well as national accounts, giving the company its first true outbound presence.
• What I manage day-to-day:
• Sales operations - pricing strategies, revenue optimization, conversion rate improvements, and expansion planning.
• Lead discovery calls, close multi-location national accounts, and coach reps through sales cycles while building the infrastructure that makes the team scalable.
• Generated $300K in pipeline in my first 12 weeks. Since then, secured multiple national-level accounts and continue to build the systems that support long-term growth.
• My goal: leave the organization better than I found it - with the infrastructure, templates, and team to scale without me.

May 2019 – Apr 2025 · 5 yrs 11 mos · Kelowna, British Columbia, Canada

• What I Built at BigSteelBox:
• Scaled the sales organization from $9M to $27M in revenue while maintaining approx. 80% team retention.
• Promoted 20+ employees into roles across Sales, Operations, Finance, and Customer Service. Most started with zero sales experience. I found people with the right wiring and built the infrastructure to develop them.
• Doubled our close rate from 17.6% to 38% - not by hiring “better” salespeople, but by implementing structured coaching and skill-building sessions.
• Managed a team of 30+ agents, 3 coaches, and 2 supervisors handling 200K+ customer interactions annually while maintaining an 84% NPS score company-wide.
• Key strategic decisions that scaled the business:
• Split Sales and Customer Service roles - Conversion rates and customer satisfaction both improved immediately.
• Refined the hiring process - Built a framework that identified grit and coachability over résumés. This is how I found servers who became top performers.
• Introduced a voluntary Book Club - 80% of my team joined. People from Marketing, Legal, and Operations asked to join because no other department was investing in development.
• Implemented gamification - Made performance visible and celebrated wins. Retention improved.
• Deployed the right tech stack - Genesys Cloud, Salesloft, PeopleBest, Salesforce - to remove friction.
• The secret wasn’t hiring experienced sales reps or throwing money at lead gen.
• It was building infrastructure that made average performers elite:
• → 90-day structured onboarding
• → Weekly coaching that developed skills, not just inspected pipelines
• → Clear career paths
• → Hiring framework that identified grit over resume
• When I left, the team was still running - because I built people who could run the systems, not systems that required me.

Mar 2018 – May 2019 · 1 yr 2 mos · Kelowna, British Columbia, Canada

• After 6 weeks I was promoted to become the Sales Coach for BigSteelBox.
• Key Achievements:
• Managed Sales Process, created call audit evaluation forms, and introduced sales coaching to Store Managers and Inside Sales.
• Audited, coached, mentored, and met with over 20 agents monthly.

Feb 2018 – Mar 2018 · 1 mo · Kelowna, British Columbia, Canada

• Provide knowledgeable, professional advice about BigSteelBox products and services to help customers with their moving and storage needs.

Nov 2016 – Jan 2018 · 1 yr 2 mos · Kelowna, British Columbia, Canada · On-site

Jun 2015 – Sep 2016 · 1 yr 3 mos · Kelowna, British Columbia, Canada

Jan 2013 – Jun 2015 · 2 yrs 5 mos

Sep 2012 – Jan 2013 · 4 mos

Jun 2011 – Sep 2012 · 1 yr 3 mos

Apr 2007 – May 2011 · 4 yrs 1 mo · Ottawa, Ontario, Canada · On-site

• Responsible for building and developing business relationships with senior level executives of the Federal Government. Develop customer accounts by proactively gathering and reviewing information to identify high-level sales opportunities. Prepare business presentations and complete corporate profiles; Designs and implements sales strategies. Understand and promote Systematix products and services relevant to each customer. Some of my major clients include: DND, CBSA, CIC, PWGSC, TBS and Industry Canada.
• Key Achievements:
• Devised & successfully implemented key business strategies (Cyber Security) to increase sales by 15%.
• Exceeded Quarterly Quota 300% by Developing 6 new clients in first 6 months.
• Took over the Cyber Security portfolio and increased sales from 0$ to 800,000$ in first 10 months.
• Devised key operational strategies to boost area sales performance.