Jan 2024 – May 2024 · 4 mos · Ho Chi Minh City, Vietnam · Hybrid

• (Pivoted from Source HR) Krawl AI was an answer engine that combined large language models with a diverse variety of APIs into conversational AI agents for work.
• Achievements:
• Grown our user base to 4,000 users
• At the peak 1,000 WAU
• Increased retention from <5% to >35% in less than 30 days
• This was an extremely ambitious and innovative product, which would require substaintial funding down the line. Unfortunately, we have ran out of cash and had to close down.

Jul 2023 – Dec 2023 · 5 mos · Ho Chi Minh City, Vietnam · Hybrid

• (Pivoted to Krawl AI) Source HR was an AI-powered recruitment platform that makes tech talent sourcing in Southeast Asia fast, precise, and cost-effective.
• Achievements:
• Raised a pre-seed round of $110K from Antler
• Secured $350K in GCP credits from Google
• Secured $150K in Azure credits from Microsoft
• Grown our user base to 2,000 users (some of which were notable companies like Heineken, Nike, Cognizant, Autodesk, and more)
• Ultimately, we had to close down, because we weren't able to find a product-market fit in Southeast Asia, more specifically Vietnam (where we started). The cost of labor here is extremely low, and therefore, there was a very little need for automation. Additionally, to compete with these labor costs, the software would have to be virtually free, which just wouldn't work from the standpoint of making enough revenue to survive early on. The founding team also faced a co-founder break-up, which took over 3 months to deal with. It was probably the most stressful time of my life, and I don't wish anyone to be in that situation. After this, we have pivoted into Krawl AI.
• Lessons learned:
• Generate revenue before building anything
• Iterate and pivot faster
• Try changing the target market, before changing the product too much

Apr 2023 – Jun 2023 · 2 mos · Ho Chi Minh City, Vietnam · On-site

• I participated in a 10-week startup accelerator program.

Mar 2023 – Present · 3 yrs 2 mos · Singapore · Remote

Jun 2022 – Nov 2022 · 5 mos

• I owned all design decisions at LifeX.
• Projects:
• Felix - E2E Property Management Software

Jun 2021 – May 2022 · 11 mos

• I owned product design and design strategy at LifeX.
• Projects:
• LifeX website and booking experience
• LifeX mobile app and tenant experience
• LifeX branding and visual identity

Mar 2021 – Jun 2021 · 3 mos · Copenhagen, Denmark · On-site

• During my time at one.com, we designed and launched "Managed WordPress" and redesigned the one.com WordPress plugin experience.

Jan 2019 – Mar 2021 · 2 yrs 2 mos · Copenhagen, Denmark · On-site

• I worked on the Feats platform in all design aspects. My work spanned from strategy, research, and user testing, to wireframing, prototyping, and designing the final UI. I also created the very first Feats logo.
• I'm incredibly proud to help create a version of Feats that secured a €2M seed round later that year. This was some fantastic news, and I can't wait to see what Feats' future will bring.

Mar 2016 – Dec 2018 · 2 yrs 9 mos · Copenhagen, Denmark · On-site

• Quadric Index was a research project with one mission in mind: To create a framework for discovering the purpose of brands and uniting the people behind them. I was in charge of research and user testing, but I also contributed with countless interactive prototypes and user interfaces.

Feb 2016 – Apr 2016 · 2 mos · Copenhagen, Denmark · On-site

• During this internship, I worked on print designs and video production, and I designed and developed the landing page for the ELO® online game (at the time called SKAK+MAT®).

Jan 2015 – Present · 11 yrs 4 mos · Ho Chi Minh City, Vietnam · Remote