Erik Richison

CEO

Oklahoma City, Oklahoma, United States11 yrs 3 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Over 12 years of marketing experience
Expert in B2B digital marketing strategies
Proven track record of driving revenue growth

Stackforce AI infers this person is a B2B Marketing Specialist with expertise in digital strategies and social media management.

Contact

Skills

Core Skills

B2b MarketingDigital MarketingMarketing StrategyVideography

Other Skills

Business-to-Business (B2B)Search Engine Optimization (SEO)Trade Show ManagementB2B Marketing StrategyTradeshow PlanningOnline MarketingContent ManagementDrone PilotingWeb DesignHubSpot Marketing HubHubSpotGoogle AdsManagementSearch Engine Marketing (SEM)Facebook Marketing

About

Two of my greatest passions are technology and people. With over 12 years in the marketing world, I thrive in bringing specific messaging to niche audiences. There's never a problem I can't solve, or a marketing spend I can't bring back to measure ROI (especially the ROI of a midday iced vanilla latte). I've launched marketing campaigns that have accumulated millions of eye balls and millions of dollars in revenue. Data always drives my decisions, and I take pride in making quick decisions based on past performance and future opportunity. There isn't an analytics tool I've hated or a digital marketing platform I haven't conquered. My ad campaigns are focused on fulfilling a need and created within the mind of the end user. I've grown social media platforms for national food brands, created companies from the ground up, launched marketing strategies that are creative & trackable, and own an overly dependent goldendoodle named Stanley. I know that last fact wasn't necessary, but I felt I was getting overly verbose. I'm grateful for each day I get to learn how people think and meet new people who also love what they do. Thank you for stopping by and I hope by the time you get done reading this you will also be craving an iced vanilla latte.

Experience

11 yrs 3 mos

Total Experience

1 yr 5 mos

Average Tenure

1 yr 8 mos

Current Experience

Inventronics

Head of Marketing, Americas

Sep 2024 – Present · 1 yr 8 mos · Oklahoma City, Oklahoma, United States · On-site

Executed our largest North American B2B tradeshow, managing a 20+ person team and a six-figure budget to deliver high-impact experiences, leads, and partnerships to drive new PO's and strengthen relationships.
Driving B2B digital marketing strategies across the Americas, including email newsletter, sales team support, and lead nurturing to support OEM customer growth.
Oversees our global website strategy and execution for global content development, collaborating with teams in Germany, Italy, China, Slovakia and elsewhere to optimize user experience, SEO, and lead generation.
Support global product launches and digital campaigns with a focus on B2B alignment, ensuring regional market needs are represented in global strategy.
Develop strategic content for global campaigns and social media initiatives as an active member of the Inventronics Global Social Media Board.

Business-to-Business (B2B)B2B MarketingDigital MarketingSearch Engine Optimization (SEO)Trade Show ManagementB2B Marketing Strategy+3

Solar power of oklahoma

Marketing Director

Oct 2020 – Jun 2024 · 3 yrs 8 mos · Oklahoma City, Oklahoma, United States

Driving traffic and converting leads into millions of dollars in revenue
Growing the awareness and necessity of solar energy in Oklahoma
Maintaining digital advertising presence via Google Adwords, Facebook Ads, and email re-targeting.
Managing a marketing team that maintains a holistic brand digitally and presently in Oklahoma.

Drone PilotingWeb DesignHubSpot Marketing HubHubSpotGoogle AdsManagement+17

Victory energy operations, llc

Marketing Communications Specialist

Apr 2019 – Oct 2020 · 1 yr 6 mos · Collinsville, OK

Grew social media platforms to connect with future customers and grow brand awareness.
Produced films that showcase the best of business including our products, employees, and everything that goes into building great engineering solutions.
Set up our company for success by producing decals for boilers, helping design brochures, prepping our sales teams for successful trade shows, and many other marketing duties that help put our company's best foot forward.

Drone PilotingWeb DesignGoogle AdsMarketing StrategySearch Engine Marketing (SEM)Facebook Marketing+3

Willow narrative

Owner + Videographer + Drone Pilot

Jun 2017 – Aug 2019 · 2 yrs 2 mos · Tulsa, Oklahoma Area

Built a business for the purpose of creating beautiful wedding films and bringing couples peace on their wedding day.
Communicated with our client base by replying in a timely manner and keeping track of leads via CRM.
Managed our social media platforms and grew our Instagram following to over 1,100 followers.
Created Facebook and Instagram Ads for the purpose of building community and encouraging new business leads.
Acquired an FAA Certified Drone License to fly legally, safely, and with precision to produce stunning aerial images and videos.

Drone PilotingWeb DesignGoogle AdsMarketing StrategySearch Engine Marketing (SEM)Facebook Marketing+2

Sapien brand experience

Marketing Manager

Oct 2016 – Jun 2017 · 8 mos

Developed new business leads by building relationships with business owners and attending networking events.
Wrote blogs, website copy, marketing research, questionnaires, and branding strategy material.
Facilitated the company's re-branding strategy through video and social media outlets.

Web DesignMarketing StrategySearch Engine Marketing (SEM)Facebook MarketingBusiness-to-Business (B2B)Google Analytics+1

Blueview

Social Media Manager

Nov 2015 – Jun 2016 · 7 mos · Tulsa, OK

Developed social media strategies for a wide variety of clients including Head Country BBQ and Mabrey Bank.
Managed a team of graphic designers and copywriters to develop social media content.
Created social media ads to reach specific audiences pertaining to a client's target market.

Web DesignMarketing StrategySearch Engine Marketing (SEM)Facebook MarketingBusiness-to-Business (B2B)Google Analytics+1

Trak-1

Marketing Coordinator

Oct 2014 – Oct 2015 · 1 yr · Tulsa, OK

Developed a company-wide social media strategy across Facebook, Twitter, YouTube, and LinkedIn.
Wrote film scripts and directed the company's video production for internal and external purposes.
Managed the company's blog, webinar schedule, and design aspects for the website.

Web DesignMarketing StrategyFacebook MarketingGoogle AnalyticsWeb Content