Eswar Singavarapu

Product Manager

San Francisco, California, United States8 yrs 9 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Architected a Customer 360 data platform integrating multiple sources.
Reduced fraudulent signups by 90% through automation.
Built impactful dashboards for executive visibility.

Stackforce AI infers this person is a data-driven marketing analytics specialist with expertise in SaaS and MarTech.

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Skills

Core Skills

Data EngineeringMarketing AnalyticsBusiness IntelligenceBusiness AnalysisMarketing StrategyData AutomationMarket ResearchData Analysis

Other Skills

Data ManagementDatabricksAWSPredictive AnalyticsTableauCRMAOutreach.ioSalesforceZapierHeap AnalyticsSQLBeautifulSoupWorkflow AutomationAttribution ModelingFunnel Analytics

About

I help organizations make better marketing and business decisions using data, turning complex information into insights that teams can actually act on. This includes building frameworks to measure campaign performance, understand customer behavior, and track marketing impact. I work with multiple data sources to create dashboards, attribution models, and funnel analytics that show what’s driving results and where there’s room to grow. I also explore ways to use AI and automation, from content generation to testing strategies, to improve personalization and engagement, while mentoring analysts and turning insights into actionable recommendations. What I enjoy most is helping teams connect data to real business outcomes, making sure insights don’t just sit on a dashboard, they actually get used to make better decisions.

Experience

8 yrs 9 mos

Total Experience

2 yrs 2 mos

Average Tenure

4 yrs 3 mos

Current Experience

Juniper networks

Senior Analytics Engineer (Marketing & GTM Analytics)

Feb 2022 – Present · 4 yrs 3 mos · Sunnyvale, California, United States · Hybrid

Architected Customer 360 data platform in Databricks (AWS), integrating 15+ sources (Salesforce, Eloqua, Adobe Analytics, Bombora, SAP, Outreach) to enable segmentation, predictive lead scoring, and campaign analytics.
Partnered with Data Science to enable predictive lead scoring and AI-driven insights, advising on feature selection, model implementation, and integration with Customer Insights data.
Built dashboards in Tableau and CRMA for executives and analysts, consolidating campaign KPIs, MQLs, SQLs, pipeline, and attribution for 150+ Marketing and Sales users.
Led Scope 3 “Use of Sold Product” carbon emissions analysis for annual CSR reporting, consolidating shipment and product data to deliver verified metrics in days vs. weeks previously.
Enabled account-based marketing (ABM) via Demandbase, integrating Salesforce account-level data and engagement attributes for precision targeting.
Implemented data quality and governance standards, including pre- and post-process checks, issue tracking, and collaboration with IT and MDM teams, reducing recurring data errors.
Analyzed Global Customer Survey audience and responses, ensuring unbiased sampling and delivering actionable insights to Marketing leadership.
Resolved sales process gaps for Apstra adoption, identifying regional and rep-level issues from quote and CPQ data and enabling process changes that improved product sales.
Optimized ELT pipelines and Databricks workflows, reducing runtime and accelerating data availability for Marketing Insights, campaign analytics, and ad hoc analysis requests.
Mentored junior analysts in SQL, Tableau, and analytics best practices, improving team efficiency and self-service reporting adoption.

Marketing AnalyticsData ManagementData Engineering

Plivo

Senior Business Data Analyst

Dec 2018 – Jan 2021 · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

Reduced fraudulent signups by 90% through automated approval/reject workflows in Salesforce and Zapier, leveraging behavioral and firmographic patterns.
Developed and maintained a wrapper API integrating Clearbit, FullContact, and other enrichment tools to categorize leads, enrich data in real time, and feed workflows into Salesforce and marketing systems.
Managed Salesforce, Zapier, and DocuSign platforms, ensuring clean lead-to-contact conversions,
implementing single-lead policies, and preparing the system for ABM readiness.
Built sales and growth metric dashboards in Tableau, Heap Analytics, and Google Ads, providing visibility into rep activity, pipeline health, and marketing performance.
Automated sales commission calculations based on quota attainment, collaborating with Finance to
streamline operations.
Partnered with cross-functional teams and contractors to update Salesforce for ABM, defining workflows, reporting structures, and platform rules.
Presented insights and recommendations directly to the CEO, translating analytics into actionable growth and campaign strategies.

Marketing AnalyticsOutreach.ioBusiness AnalysisMarketing Strategy

Double down retail private limited

Business Data Analyst

Jul 2018 – Nov 2018 · 4 mos · Chennai, Tamil Nadu, India · On-site

Conducted market research and competitor analysis to identify high-potential product segments.
Defined product specifications and launch plans based on customer segmentation and data-driven analysis.
Coordinated with manufacturing partners and supply chain teams to ensure product quality and competitive pricing.

Business Intelligencedata analysisMarket Research

Latentview analytics

Business Data Analyst

Jun 2016 – Jul 2018 · 2 yrs 1 mo · Chennai, Tamil Nadu, India · On-site

Scraped and processed SERP data using BeautifulSoup, transforming unstructured HTML into structured datasets for analysis and reporting.
Conducted competitive merchant analysis to identify high-value targets for sales outreach and marketing initiatives.
Built Power BI dashboards to monitor user engagement across search engine results pages, replacing manual Excel reporting with automated insights.
Partnered with cross-functional teams to streamline data pipelines and ensure data quality, supporting
accurate and timely analytics delivery.

Marketing AnalyticsSQLData Analysis