Aug 2023 – Aug 2025 · 2 yrs · Pune · On-site

• ★ Spearheaded ₹100+ Cr monthly media spends for 30+ clients across MEA, India, and SE Asia, driving sales, consulting, digital strategy, and performance
• ★ Pioneered the industry’s first Total Commerce practice, unlocking a new revenue stream and securing marquee clients like Unicharm, with several more in the pipeline
• ★ Activated Audience Trigger for Vuclip in MEA, driving +47% video minutes/install and +34% views/install
• ★ Achieved 3.3x revenue and 1.5x conversion rate growth for Wonderchef through full-funnel, cohort-based ad formats
• ★ Drove 4.2x offtake, 3.7x revenue growth, and 1.9x conversion uplift for Havells via platform-specific festive sales strategies on Amazon and Flipkart

Apr 2018 – Jul 2023 · 5 yrs 3 mos · Gurugram, Haryana, India · On-site

• ★ Scaled India’s first D2C leather fashion brand in domestic and international markets (US, Europe, GCC) with 35+ categories and 1000+ SKUs, clocking 1200+ orders within months
• ★ Drove 40%+ QoQ revenue growth by launching a retail eCommerce website and executing D2C strategy across online (Amazon, Etsy, Noon, Myntra, Flipkart) and offline channels
• ★ Reduced CPC by 25%, increased CTR by 15%, and improved add-to-cart rate by 12% through Google and Facebook ad campaigns with landing page optimization

Apr 2014 – Mar 2018 · 3 yrs 11 mos · Gurgaon, India · On-site

• ★ Boosted Videocon’s MTB ranking by 19 points and increased 10% counter share in four eastern states by leading brand, marketing, digital, and product strategies across four group brands with full P&L ownership
• ★ Captured 11% market share and expanded modern trade presence by 37% by launching flagship products: Aryabot (World’s First Satellite AC), Oxyfryer, India’s most feature-packed 4K LED TV, and Zaara (India’s slimmest washing machine)
• ★ Achieved 3x brand growth for Kenstar by commissioning consumer research to identify purchase behaviors and innovation gaps for effective repositioning

Apr 2011 – Mar 2014 · 2 yrs 11 mos · Gurgaon · On-site

• ★ Provided brand, digital, and eCommerce strategy advisory for clients in Durables (FMCD), D2C, Fashion, FMCG, Auto, and F&B segments, driving an average of 73% QoQ growth
• ★ Scaled online revenue by 91% and increased website orders 9x by establishing a reputed footwear brand in India through multi-channel digital marketing and retargeting
• ★ Generated $100M+ business and achieved 21% telecom/tech account growth through end-to-end transformational projects; established thought leadership via white papers with FICCI and AUSPI

Jan 2010 – Jan 2010 · 0 mo · Noida Area, India

• ★ Developed Mobile Marketing Strategy for leading tobacco clients (dark marketing); Suggested segment specific promotional strategies to increase subscription renewal rate by 20% | revenue increase of 250%
• ★ Prepared a strategic plan to help one97 become a leader in Indian mVAS landscape; evaluated opportunities offered by next generation services (3G) & their revenue models | Achievements: Secured a Pre-Placement Offer (PPO)

Dec 2007 – Dec 2007 · 0 mo

• ★ Qualified Indian Engineering Services (IES) conducted by UPSC ; selected for Indian Railways cadre. Opted for extension.

Sep 2003 – Mar 2010 · 6 yrs 6 mos · On-site

• ★ Delivered 330% revenue growth by leading end-to-end mobile product lifecycle across five continents and boosting key accounts (Reliance, Tata, Orange) revenue by 26%
• ★ Increased MEA sales by 28% through innovative cricket and religious apps for Samsung touch phones targeting MEA and India markets
• ★ Boosted US CDMA feature phone market share by 18% by contributing to the development of the world’s most optimized CDMA handset application platform

Jan 2003 – Aug 2003 · 7 mos · Bangalore

• ★ Designed and developed signaling (SIP) functionality for multimedia apps that helped win customers - top 2 handset companies.

Nov 1995 – Mar 2009 · 13 yrs 4 mos

• ★ Co-founded Markaz-e-Adab-o-Science (MAS), a charitable educational trust; led strategic planning to drive growth and educational impact.
• ★ Launched vocational and degree programs (DTP, BCA, MCA, MBA, CTTC) through market analysis and institutional partnerships; drove student acquisition via targeted promotions.