Faizan Shaikh

Product Manager

Mumbai, Maharashtra, India12 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Over 9 years of experience in data analytics.
Expert in customer insights and data-driven strategies.
Proven track record in leading cross-functional teams.

Stackforce AI infers this person is a data analytics expert in the FMCG sector with a focus on consumer insights and strategic marketing.

Contact

Skills

Core Skills

Customer AnalyticsData VisualizationData AnalyticsMarket ResearchConsumer InsightProject Management

Other Skills

Agile MethodologiesAnalytics adoptionBrand innovationBrand strategyBusiness Intelligence (BI)Business StrategyCDPClient interfacingCompetitive intelligenceConstructionConsumer BehaviorConsumer insightsConsumer intelligenceCustomer ExperienceCustomer Experience Analysis

About

With over 9 years of experience in data analytics and consumer insights, I specialize in turning complex data into clear, actionable strategies that drive business growth. I have a strong foundation in customer analytics, social intelligence, consulting and market research, and I am passionate about helping businesses unlock the full potential of their data. I leverage advanced techniques such as Natural Language Processing (NLP), predictive analytics, and data visualization to extract meaningful insights from unstructured and structured data sources. By focusing on customer behavior, sentiment analysis, and emerging trends, I provide insights that shape marketing strategies, customer engagement, and product innovations. My expertise extends to building and implementing customer data platforms (CDPs), designing interactive dashboards, and advising on data-driven strategies that optimize decision-making processes. I have a proven track record in leading cross-functional teams to deliver insights that inform brand health, marketing performance, and strategic initiatives across multiple industries, including FMCG, beauty, and digital strategy. I offer a consultative approach to every engagement, ensuring that analytics and insights are not only aligned with business objectives but also create a measurable impact. Whether it's optimizing marketing effectiveness, driving personalization, or supporting business transformation, I focus on delivering results that empower stakeholders and support long-term growth.

Experience

12 yrs 11 mos

Total Experience

2 yrs 7 mos

Average Tenure

4 yrs 7 mos

Current Experience

Frog

2 roles

Customer analytics & Insights Manager

Promoted

Mar 2023 – Present · 3 yrs 3 mos

I lead strategic insights and analytics initiatives, specializing in customer analytics, social intelligence, and digital strategy, to drive innovation and business growth across diverse industries such as FMCG, beauty, and design. My role involves translating complex market and customer data into actionable insights, utilizing techniques like Natural Language Processing (NLP) and trend modeling to uncover consumer sentiment, behavior drivers, and market shifts. I have successfully designed and deployed strategic dashboards, optimized customer engagement, and supported brand innovation, aligning insights with business goals and KPIs. Additionally, I have spearheaded the development of trend prediction frameworks, piloted Customer Data Platform (CDP) implementations, and played a key role in consulting across various sectors. My work has led to improved analytics adoption, strengthened stakeholder trust, and contributed to the successful alignment of marketing, product, and customer experience strategies, delivering measurable impact.

Customer analyticsSocial intelligenceDigital strategyNatural Language Processing (NLP)Trend modelingDashboard design+5

Senior Consultant

Nov 2021 – Mar 2023 · 1 yr 4 mos

I lead the Data Analytics team providing customer analytics solutions across industries.

Customer analyticsData analytics

Unilever

Social and Business Analyst

Apr 2017 – Nov 2021 · 4 yrs 7 mos · Mumbai, Maharashtra, India

I worked as a strategic insights partner, delivering high-impact consumer intelligence that shaped brand and category strategies, innovation pipelines, and go-to-market plans. By embedding consumer insights across the innovation lifecycle and media planning, I helped align cross-functional teams around growth opportunities and ensured insights directly informed strategic decisions. I specialized in translating consumer signals into actionable business opportunities, leveraging integrated data sources such as behavioral, attitudinal, and digital data to capture the full consumer journey. My expertise in predictive analytics and trend forecasting identified growth opportunities and influenced brand positioning and communication strategies across various product categories. Through my work, I improved strategic decision-making, enhanced collaboration across brand and marketing teams, and drove deeper customer segmentation. My insights helped brands deliver more resonant marketing strategies, resulting in strengthened brand performance and optimized campaign execution.

Consumer intelligenceBrand strategyInnovation pipelinesMarket planningPredictive analyticsTrend forecasting+3

Capgemini consulting

Consultant

Mar 2016 – Apr 2017 · 1 yr 1 mo · Mumbai Metropolitan Region

At Capgemini Consulting, I provided data-driven consulting services to FMCG clients, focusing on social media analytics, market research, and competitive intelligence. I helped brand teams leverage social data to monitor sentiment, track emerging trends, and refine digital strategies. My role involved conducting in-depth market research and competitor benchmarking to identify growth opportunities and enhance brand positioning. By using tools like Brandwatch and Google Analytics, I synthesized social and market data to generate insights that informed marketing campaigns, digital content, and community engagement strategies, ultimately empowering clients to make more agile and informed business decisions.

Data-driven consultingSocial media analyticsMarket researchCompetitive intelligenceData analytics

Bectochem loedige process technology

Project Engineer

Apr 2014 – Sep 2015 · 1 yr 5 mos · Mumbai, Maharashtra

In my role at Bechtochem Loedige Pvt. Ltd., I managed the execution of pharmaceutical and formulation plant projects, overseeing the planning, equipment design coordination, and client interfacing. I played a pivotal role in the successful installation and commissioning of Granulation Lines and other process equipment, ensuring that project deliverables aligned with client expectations and industry standards.

Project managementClient interfacingEquipment design coordination

Jyoti structures limited

Mechanical Project Engineer

Aug 2011 – Nov 2012 · 1 yr 3 mos

I contributed to the successful execution of India’s first 50MW Solar Thermal Power Project (CSP) at Jyoti Structures Ltd., managing the entire project lifecycle from engineering and procurement to construction and commissioning. I led critical planning and execution phases, ensuring timely completion of project milestones while coordinating with cross-functional teams and external stakeholders to meet budget and project requirements.

Project lifecycle managementEngineeringProcurementConstructionProject management