Aug 2017 – Dec 2021 · 4 yrs 4 mos · São Paulo e Região, Brasil

• P&L & Demand: As a Senior Leadership Team member, focused on delivering against demand generation and revenue objectives for the Go-To-Market plan.
• Event Transformation: Led the transformation of the SAP NOW Brazil event into one of the largest physical and digital events worldwide.
• Strategy & ROI: Drove demand generation and acceleration through effective planning and execution of integrated activities (including Account-Based Marketing and data-driven marketing) , maximizing the return on marketing investment (ROMI) across the entire marketing organization.

Oct 2013 – Aug 2017 · 3 yrs 10 mos · São Paulo Area, Brazil

• Agency Creation: Established a new IN HOUSE DIGITAL AGENCY from scratch , developing the entire structure, including hiring, process rollout, and managing a full team (project management, copywriting, creative, planning, insights).
• B2B Performance: Directly responsible for the B2B CLOUD direct acquisition business, achieving one of the best performances worldwide in leads and pipeline generation for cloud services.
• Innovation: Drove innovation and evolution in digital marketing , leading the design and execution of programs that drove key goals (revenue, awareness, loyalty). Implemented and tracked metrics to ensure goal achievement and optimal performance.

Feb 2012 – Oct 2013 · 1 yr 8 mos · LATAM

• Financial Impact: Developed and supported a consolidated media buying process for PAN Regional Media plans (SEM, display, cable TV, social ads), resulting in significant savings and added value for special projects.
• Regional Strategy: Managed the budget team, redesigning processes and implementing new management tools to allow for tracking and optimization of marketing ROI across the region.
• Digital Infrastructure: Actively led the implementation of a Social Media Center infrastructure across five key Latin American markets (Argentina, Brazil, Chile, Colombia, and Peru).
• Cross-BU Alignment: Aligned media strategy, metrics, and agency compensation models across all Latin American markets and diverse business units (Mobile, IT, TV, White Goods, Digital Imaging).

Oct 2008 – Feb 2012 · 3 yrs 4 mos · São Paulo, Brazil · On-site

• Performance & Savings: Centralized the digital budget for the region and managed bought/earned media campaigns, leading to significant performance improvements and cost savings.
• Sales & Engagement: Executed campaigns aligned with global strategy, resulting in improved online sales performance and record-breaking audience engagement through social marketing strategies and detailed data analysis.
• Infrastructure Creation: Established a creative and production hub in Colombia and implemented a new social media structure with local managers.
• 360º Marketing: Managed both online and offline media and developed 360-degree campaigns focused on optimizing the return on marketing investments

Jun 2007 – Oct 2008 · 1 yr 4 mos · On-site

• Strategic Planning Leadership: Head of digital planning for Unilever in Brazil, responsible for the online strategy for several major brands, including Dove, Hellmann's, and OMO.
• Innovation in Digital: Explored and implemented different ways to optimize media investments through digital initiatives, including the development of innovative projects like the first 3D website for Hellmann's and an advertising campaign using puppetry for Dove.
• CRM & Global Alignment: Developed the planning for the new Ades website, enhanced the relationship program (Diva) for Unilever through CRM strategy, and managed the implementation of the new global website for Dove, interacting with global headquarters.

Jan 2005 – Jun 2007 · 2 yrs 5 mos

• Team and Project Management: Managed the Strategic Planning team. Developed and presented strategic planning and marketing studies for viability and implementation of new projects for key clients in diverse segments (e.g., Coca-Cola, Visa, Whirlpool, Fiat).
• Significant Business Impact: Strategic planning generated significant results for AgênciaClick, including securing a new contract with 42 new employees to develop the new website for SKY TV.

Jan 2003 – Jan 2004 · 1 yr

• Worked as a consultant in analysis of business risks, using the methodology developed by EY, that consists in tracking of projects, from the planning to the final implementation and feedback. Hearing the expectations of the customer, identifying business needs, carrying through an analysis of the current situation, raising critical points and opportunities, developing strategies, helping to implement solutions, and making the control and evaluation of results. Performance in projects of diverse segments for companies as Videolar, Telhanorte, Coca-Cola and Bradesco.

Jan 2003 – Jan 2004 · 1 yr · Greater São Paulo Area

• FSD was an owned entrepreneurship company that worked with corporative solutions and developed communication planning for small and midsize companies. The main areas of performance were visual communication, technology, planning, marketing and events. Developed inside of the company the project NABALADA.COM.BR, which was a relationship web platform with focus in entertainment for youth public. Responsible for the areas of marketing and planning as major roles.

Jan 2002 – Jan 2003 · 1 yr

• Responsible for the implantation of the unit business-oriented for Web, identifying its target, knowing deep the customers, creating products and services that take care of its necessities. Identification of strong and weakness of competitors, and the route that they are taking for the development of competitive strategies. Study of market trends to plan and anticipates business changes. New products and services development based on market evaluation. Development of actions to reach the best return on investments. More efficient election of channels and actions of advertising focusing the budget in actions brings higher results.

Jan 2002 – Jan 2002 · 0 mo

• Attending the American Express account in Brazil, China, Australia, Mexico and Argentina, managing the implantation of projects and the development of new projects in accordance to the requirements of the customer. Implantation of new products in Hong Kong and Mexico City, including customer care, field visits for accompaniment and certification of pilots and training the related areas. Development and implantation of a new credit card system at Latin America. Project management, processes mapping and new products development.

Jan 1999 – Jan 2001 · 2 yrs

• Operational Optimization: Successfully implemented E-commerce and online service tools that greatly reduced operational costs and optimized processes.
• Exponential Growth: Developed a sales and marketing strategy that increased the average number of terminals rented per year from 3,000 to 10,000 units (a 233% increase) within three months.
• New Product Launch: Structured a call center for electronic terminal rentals and provided key account support.

Jan 1996 – Jan 1996 · 0 mo