Jan 2013 – Jan 2020 · 7 yrs

• Digital Agency / Performance Media providing quality traffic, sales, new users with optimized ROI for +1000 Advertisers in 8 countries. Part of the same French publicly traded media group that operates Tradedoubler, Marie France, Psychologies. My main achievements: +6X turnover increase, ramped up a brilliant performance team, achieved EBITDA of 20% and delivered ROI.
• Optimized the agency's team and business by enhancing the global data and marketing strategy, integrating ecosystem thinking, and leveraging platforms and marketplaces to drive performance.
• Increased revenue and presence in Spain, Italy, France, and the UK over the past 4 years through strategic partnerships and targeted market expansion.
• Maximized sales volume and ROI for B2B clients by providing quality traffic and relevant content, using data-driven insights and innovative marketing approaches.
• Improved ROI and efficiency for publishers by offering better tools, context data, and ecosystem integration, ensuring higher efficiency and effectiveness in their operations.

Aug 2011 – Dec 2012 · 1 yr 4 mos

• Manage the Production team: publishing, broking, development & support
• Supervise the planning, execution & reporting of all marketing campaigns
• Coordinate the development of our lead generation mechanics: from optimizing creativity, landing, frequency to better segmentation, data mining and tracking platform optimization.
• Managing & optimizing the project management processes to support the company’s growth – working closely with Business Development team - special role in developing the actual star product – Clicplan.
• Select and implement technology solutions to meet current and future needs. I have changed & updated hosting providers to Amazon, implemented CDN, worked with 3rd party IT developers as with the internal team.

Mar 2010 – Dec 2011 · 1 yr 9 mos

• Emailing Network is a digital marketing agency specialized in lead generation via email marketing. Our focus is to increase the volume of the client’s email database through highly segmented (geo-demographics y behavioral) emailing campaigns. Some of our big accounts are Nestle, Spanair, Air France, Groupon, L´Oreal. My main responsibilities are:
• Manage the Publishing team – our internal network of sites and user databases: avenidaoutlet.com, cluboferting.com, traveliu.com.
• Plan and monitor the execution of emailing campaigns sent on internal Emailing Network’s supports
• Test and improve our newsletter programs: from optimizing creativity, landing, frequency to better segmentation, data mining and email solution providers platform’s changes.
• Developed a MegaDB with geo-demographic, behavioral and specific segmentation information of +50 millions.
• Research and implement effective lead generation methods outside of the agency´s specialization, such as Google Adwords, Affiliate Networks and partnerships with other Agencies.

Jul 2009 – Mar 2010 · 8 mos

• Marketing Manager
• Britcom Grup a british company that owns and operates a 5000 sqm authorized remanufacturing plant, ISO 9001/ISO14001 certified, in Bucharest. Sales and Marketing department includes: an aquisitions unit, an international wholesale & export division and 2 online stores www.choicebrand.co.uk and www.choicebrand.ro. Britcom is an authorized remanufacturer / refurbisher and reseller for Kenwood, Delonghi, Morphy-Richards, Philips, Panasonic and Groupe Seb (Tefal, Rowenta, Moulinex, Krups).
• I managed the local online store www.electrobazar.ro which I have fixed, improved and rebranded into www.choicebrand.ro obtaining an increase of traffic to 80.000 visitors per month and an increase of sales of 25%, December 08 vs December 09. I worked closely with a team of PHP programmers and Google Adwords specialist.
• I have opened a store in Bucharest establishing a plan of developing a network of stores.
• Upgraded the corporate website www.britcomdirect.com to a wholesale store.
• Implemented a CRM software: Salesforce Enterprise.
• Carried budget and P&L responsibility. Analyzed and improved ROI on all marketing activities: TV, outodoor, online, in-store. Updated and implemented the Marketing plan both for online and retail sales development.
• Video presentation: http://movie.britcomdirect.com

Oct 2008 – Jun 2009 · 8 mos · Bucharest, Romania

• Twister is the franchises network of specialized retail channel of the main IT distributor in Romania – Tornado Systems. My main duty was to develop a marketing plan for all 40 franchised partners, that will work both locally and nationally.
• established connections with the main vendors in our merchandise portfolio – Intel, HP, Microsoft, IBM-Lenovo, Kingston, Asus, Acer in order to obtain 30% of marketing budget.
• reconciled partners demands of marketing actions with the actual materials and promotions in order to obtain 35% of marketing budget
• implemented several online campaigns and designed and distributed a pack of offline materials.

Jan 2007 – Jan 2008 · 1 yr · Greater Chicago Area

• As a Sales Representative for Residential/Small Business Security in Chicago Area I exceeded my quota since the 2nd month of incorporation and was recognized as the fastest growing new-entry Sales Rep in Middle and East part of US. They were a great team and a excellent company to grow at.

Jan 2001 – Dec 2007 · 6 yrs 11 mos · Bucharest, Romania

• I have redesigned roles and simplified processes thus obtaining a 33% decrease of costs. Constantly increased the number of loyal customers (both companies and individuals) which in a retail market focused on temporary clients, resulted in a 40% increase of medium sales of the shops. Held P&L and budget responsibilities. Significant contribution in designing a new store concept and implementing it several locations (Constanta, Oradea, Craiova, Brasov – shops)
• Selected Achievements:
• Managed an average sales team of 20+ individuals; set higher expectations and instituted individual team-member accountability resulting in 250% revenue increase over three years.
• Met or exceeded all quota, averaging more than 3.5 Euro million in annual sales (‘05-‘06) in Bucharest, earning multiple company awards in recognition of performance.
• Consistently developed strong, sustainable business relationships with existing and new partners most of them being executive decision makers.
• Significant contribution in changing ERP System of the company from Scala Business Solution to Microsoft Navision finalized this year.
• Laid out the foundations of the e-commerce project - www.eflamingo.ro. As Marketing Executive I was developing all POSM materials for Flamingo including the 84 pages monthly catalogue, I organized stands at the fairs: Cerf, FCS.