Apr 2023 – Jun 2024 · 1 yr 2 mos · Remote

• We Are Rival is a marketing consultancy focused on MarTech-enabled services, analytics, and data-driven decision-making for brands operating in competitive markets.
• Owned the end-to-end lifecycle of multiple digital products, treating each as an independent business unit with responsibility for positioning, profitability, cost control, and delivery.
• Led the development of Curo from concept to launch, building a production-grade analytics platform for brand tracking based on search demand and competitive visibility.
• Researched, defined, and launched the MVP for Enodo, a paid media audit tool, validating market demand and enabling consultants to assess and benchmark live advertising performance during beta.
• Designed and piloted Rival Analytics, offering advanced attribution approaches including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) as a managed service for clients.
• Provided architectural guidance and product design direction across web-based platforms, ensuring technical decisions supported long-term scalability, data integrity, and real client use cases.

Nov 2022 – Apr 2023 · 5 mos · Remote

• Interior design service that leverages generative AI to redecorate and generate interior design ideas.
• Identified a market need and founded CoolAiid, leveraging generative AI to offer innovative interior design solutions. Successfully bootstrapped the startup without external funding.
• Conducted market research, designed the UX, and built the core product, ensuring a seamless user experience.
• Successfully launched the product, attracting initial users and receiving positive feedback for its innovative approach. Achieved 25% growth in subscriptions month over month, demonstrating strong market demand and user engagement.

Jan 2019 – Nov 2022 · 3 yrs 10 mos

• Beatspoken is a service that enables freelance musicians to create custom music for video creators and agencies.
• Identified a market opportunity during the pandemic to bootstrap a startup and build a product tailored to freelance musicians and video creators. Successfully navigated market challenges to establish a unique service.
• Leveraged an existing community of over 14,000 freelance musicians and video creators. Facilitated numerous collaborations, helping artists monetize their work and fostering a supportive, creative environment. Achieved significant user engagement and growth through community-driven initiatives.
• Successfully attracted a user base, resulting in revenue growth and positive user feedback. Enabled freelance musicians to generate income during challenging economic times.

Apr 2017 – Oct 2018 · 1 yr 6 mos

• TradeStation provides a trading and analytics platform for active traders. I lead product strategy and drive innovation, including skunkworks projects and various enhancements across the product portfolio - TradeStation Desktop Platform (Charts, Matrix, Radarscreen, et al.), TradeStation Web, TradeStation Mobile, OptionStation, TradingApp Store, EasyLanguage (programming language), and developer APIs.
• My responsibilities included collaborations with executives to determine pricing and positioning of core products, and leading product launches in partnership with UX, Engineering, Legal, Marketing, Sales, and Support teams.
• Highlights:
• Directed product strategy and innovation across the entire suite of TradeStation’s products, including desktop, web, mobile platforms, proprietary applications, and developer tools.
• Overhauled the company’s flagship options trading application, achieving 100% year-over-year revenue growth and contributing to approximately $1 million per month, which represented 16% of the company’s total annual revenue.
• Successfully modernized and rethought the user experience of the desktop platform, providing a more intuitive UI. This resulted in significant cost reductions, increased competitiveness, over a 50% increase in user retention, and a reduction in onboarding and education expenses.
• Implemented a cloud-based analytics solution leveraging AI/ML for quantitative analysts and new FinTech products, leading to the development of a new product for passive traders. This initiative provided the opportunity to introduce Python as an alternative to the proprietary scripting language, facilitating the transition to cloud-based algorithmic trading.
• Partnered with the executive team on pricing and product positioning.
• Coordinated with cross-functional teams for successful product launches.

Apr 2015 – Mar 2017 · 1 yr 11 mos

• Drove efforts to update the strategic and technical direction of the trading platforms (desktop, web, mobile), with a focus on modernization and enhanced user experience for the retail and active trader markets.
• Highlights:
• Directed strategic and technical updates for trading platforms, including desktop, web, and mobile, with a focus on modernization and enhancing user experience. •
• Established comprehensive product roadmaps and set milestones for platform updates, ensuring alignment with business goals and market demands.
• Defined and developed requirements for a cutting-edge cloud-based algorithmic trading platform, leveraging advanced technologies to enhance trading capabilities.
• Played a key role in defining the structure and processes of the new innovation division within product management, ensuring it effectively drove continuous product improvement and market relevance.

Apr 2009 – Nov 2015 · 6 yrs 7 mos

• Lead development and served as Product Manager for a new App Store. Ran the business unit with full P&L responsibility for the product which ran as an internal startup, and oversaw a cross-functional team that included a product owner, engineers, testers, DevOps, and marketing and compliance representatives.
• Highlights:
• App Store Development: Led development and launch of the first multi-asset retail App Store for financial markets, managing full P&L and a cross-functional team.
• Concept and Approval: Pitched and secured funding for a SaaS based App Store, targeting brokerages in Japan, South Korea, and China.
• Community Building: Built and managed a developer community, promoting hackathons and onboarding external developers.
• API Management: Managed Web API requirements and implementation of the FIX standard.
• Team Management: Mentored Product Managers and Product Owners.
• Revenue Growth: Grew App Store revenue to $4.3M with ~200 developers and ~1,000 apps

Feb 1998 – Jun 2009 · 11 yrs 4 mos

• Built Windows-based applications in C++ and C#, focused on real-time financial market data processing and calculations requiring multi-threaded expertise, low-level memory management, GDI development, and advanced lexical analysis/parsing. I also managed and mentored Software Engineers and QA personnel.
• Application Development: Developed real-time financial market applications in C++ and C#.
• Team Management: Managed and mentored Software Engineers and Quality Assurance personnel.