Nov 2023 – Dec 2025 · 2 yrs 1 mo

• Promoted to Director to lead SEO & Content nationally across BFSI, CPG categories (FMCG, Retail, Consumer Electronics, Lifestyle & Personal Care) and Auto, Telco, Healthcare, OTT & Media.
• Currently leading a 50+ member team, driving integrated growth and ROI-first marketing strategies.
• Scaling Organic Growth: Designed frameworks across diverse industries, delivering double-digit improvements in performance.
• Consumer-First Content: Built ROI-driven content systems that balance brand lift with demand generation across full-funnel journeys.
• CXO Partnerships: Trusted advisor to senior stakeholders, simplifying technical marketing into business-first impact.
• Business Growth Leadership: Integrated SEO, Content, Performance Marketing & Partnerships → delivering end-to-end revenue solutions.
• Pitch & Client Acquisition: Instrumental in winning multi-crore mandates across BFSI, Consumer Goods, Auto & Tech.
• Strategic Innovation: Architected multi-channel, data-driven strategies for top brands → driving measurable ROI and category growth.
• Cross-Functional Influence: Collaborated with Product, Tech & Media to deliver seamless, integrated outcomes.
• Culture Builder: Mentored 100+ professionals, enabling promotions and cultivating future leaders

Oct 2021 – Oct 2023 · 2 yrs

• Elevated to Associate Director, becoming part of the BFSI leadership team, responsible for high-value mandates and integrated marketing outcomes.
• Spearheaded multi-crore BFSI mandates, positioning Performics as the SEO Agency of the Year (Finixx 2024).
• Designed and executed integrated growth campaigns across BFSI, Auto & Tech sectors.
• Recognized with multiple BFSI industry awards, including Most Effective Content Marketing Strategy (E4M BFSI 2023).

Apr 2018 – Nov 2021 · 3 yrs 7 mos

• Led SEO & content practices for the Western region, laying the foundation for national leadership roles.
• Delivered measurable ROI for marquee accounts in BFSI, Consumer Goods, and Auto.
• Built regional SEO & content teams, scaling to national-level impact.
• Played a key role in client retention and expansion through ROI-focused growth strategies.
• Client Relationship Management
• ✔ Building and maintaining relationships with clients and guiding teams towards the achievement of client objectives
• Supervise Operations of Multiple Projects
• ✔ Responsible for all client communications, conflict resolution, and compliance with client deliverables
• ✔ Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
• ✔ Use the Internet and marketing best practices resulting in customer acquisition, retention and growth
• ✔ Monitor and evaluate search results and search performance across the major search channels to improve rankings
• ✔ Oversee On Page and Off Page Planning, Scheduling, and Implementation
• Team Management
• ✔ Effectively and efficiently managing a large team
• ✔ Conduct regular meetings and ensure seamless execution
• ✔ Provide thorough training to the team members; mentor and guide them regularly

Apr 2015 – Apr 2018 · 3 yrs · Mumbai Metropolitan Region · On-site

• Experience:
• ✔ Experienced Business Manager at GroupM
• Responsibilities:
• Regular client management
• ✔ Strategy and planning campaigns for SEO/ASO/Analytics
• ✔ Business renewal & growth
• ✔ Participating in pitches/proposals for GroupM agencies
• ✔Led SEO strategy for FMCG, Retail, Consumer Electronics & BFSI clients across GroupM agencies.
• ✔Drove organic traffic growth of 80–120% YoY through technical optimization, keyword strategy & content alignment.
• ✔Collaborated with cross-agency teams to integrate SEO with media & creative campaigns.
• ✔Mentored a team of 5+ SEO executives, building internal capability and succession planning.
• ✔Key achievements: Top 3 rankings for high-volume keywords, delivered measurable uplift in ROI from organic search.

Dec 2009 – Apr 2015 · 5 yrs 4 mos · Mumbai Metropolitan Region · On-site

• ✔Managed SEO for global SMB & enterprise clients across diverse industries.
• ✔Conducted keyword research, on-page audits, and link-building campaigns to improve SERP rankings.
• ✔Delivered 20–40% traffic growth for multiple client accounts within 6–9 months.
• ✔Hands-on experience with Google Analytics, Webmaster Tools, SEMrush, and Ahrefs.
• ✔Built foundational expertise in technical SEO, content optimization & client reporting.

Apr 2008 – Jun 2008 · 2 mos · Mumbai Metropolitan Region

• Premium quality with Efficient Project Execution: a synonym for Retail Detailz. We are experts in the Design, Supply & Installation of Store Fixtures, Super market Shelving, Hypermarket Shelving, Fashion Display, Customized Solutions, Shopping Trolleys, Checkout Counters, Heavyduty Storage Systems, POP Accessories, Automatic Gates for any Retail store be it a Kirana, Supermarket, Hypermarket, Cash and Carry or Departmental Store.
• Retail Detailz is engaged in the Design Supply & Installation of Store Fixtures along-with Execution of Projects in an Efficient manner.