Nov 2021 – Mar 2022 · 4 mos · India

• + Building mobile & web app for B2B ecommerce customers; designing communication & engagement strategy for users
• + Conducted in depth user research across cohort: 40+ potential users; recommended strategic initiatives for acquisition

Apr 2021 – Sep 2021 · 5 mos

• + Promoted from Jr Engagement Manager, Appraisal ’20-21; praised for quick turnaround time & clear communication
• + Improved decision making speed 10x through creation of Media Monitoring product for top Asset Management MNC
• + Established strong relationships with clients & socialised adoption of product through workshops and documentation
• + Researched & created proposal collaterals for 14+ clients; executed Whitepaper on Model Risk Management for banks
• + Implemented agile based product management tools to improve product lifecycle efficiency and the speed to market
• + Fostered & coached 8+ members in analytics team; proactively led cross functional team for development of products
• Skills Learnt: Python, JIRA, Lean & Agile, Scrum, Kanban, SQL, A/B Testing, Microsoft Excel, Marketing and Risk Analytics

Aug 2019 – Apr 2021 · 1 yr 8 mos

• + Awarded Made a Difference Certificate for creating game changing idea for digital journey of top LatAm bank, Nov ‘20
• + Won Best Team Collaboration Effort as team & Individual Excellence Certificate for collaboration in enterprise product
• + Trimmed manual effort by 75% & successfully executed product vision & roadmap for Model Risk Monitoring platform
• + Achieved follow up project post successful closure of project with leading LatAm bank;facilitated product management
• + Spearheaded Speed 1 execution of landmark Customer Optimisation platform; operational for 8 cross industry clients
• Skills Learnt: Python, JIRA, Lean & Agile, Scrum, Kanban, SQL, A/B Testing, Microsoft Excel, Marketing and Risk Analytics

Apr 2018 – May 2018 · 1 mo · Mumbai, Maharashtra, India

• + Awarded PPI, HUL (1/5 of 11 IIMB interns) Future Leaders’ Programme & People’s License HR honour
• + Actioned Brand Launch of Knorr Noodles variants in Delhi In-Store and Outdoor
• + Studied effectiveness of Mumbai launch’s In-Store Activation execution: Observed wet-sampling model in 36 stores, Met 140 Consumers In-Store, Conducted Consumer Immersions in 6 households
• + Formulated 8 hypotheses to increase In-Store Sampling Reach & Conversion, and Decrease Costs
• + Tested hypotheses in Delhi: Designed & ran 8 live experiments to optimize In-Store Sampling Design
• + Crafted Promoter SOP; Recommended changes in In-Store Call-to-action & Point-of-Sale Merchandise
• + Achieved 20% increase in trials, 16% in purchase conversion, and decreased sampling cost by 5%
• + Mapped consumer journey on Delhi Metro; Generated detailed branding plan to reach 2.7Cr consumers monthly

Sep 2015 – Sep 2015 · 0 mo · Virtual (United States of America)

• 5 Top Reasons PR Is Important is written to have a concise understanding of what "Public Relations" truly is to our society. Being that technology has taken over it takes away from the face to face interactions. Building relationships is essential in today society. People have to know that they can trust your "Brand". PR is building timeless relationships with people. Whether it is having coffee with the owner of the book store, shaking someone hands and making eye contact, or by far my favourite a long conversation with a national media outlet. The Icing on the cake about PR is learning to pitch your story. Who is your audience? What is your story saying about your brand? Our Favorite: Can people relate to your story? Your story is your "Brand" and Your "Brand" must have a story that warm hearts to receive media attention bottom line. Enjoy the read. This "How To Tool" is essential to "Brands" small or large.