Jul 2023 – Oct 2024 · 1 yr 3 mos

• Leading checkout, payments, offers and OMS charters within the shopping experience org
• 1. Leading team of 3 to drive the product strategy and roadmap for the decision POD
• 2. Delivered $28M ARR within 9 months from checkout initiatives
• 3. Improved conversion by 115 bps with personalised offers, CVV less payments and out of stock product recommendations
• 4. Launched Zepto OMS 2.0 to enable replacement and return experience for D2C brand products
• 5. Reduced coupon creation SLA from 2 days to 15 minutes by developing self serve UI for bulk coupons

May 2022 – May 2023 · 1 yr · Bengaluru, Karnataka, India · Hybrid

• Owner of non-endemic ads and endemic shop ads within the monetisation org
• 1. Created roadmap for both charters and led cross-org team to achieve first MVP launch within 3 months
• 2. Conceptualised and launched the MVPs and improved ad revenue by $2M ARR within 8 months
• 3. Optimised funnel for non-endemic ads to improve CTR by 150% and achieve parity with industry benchmarks
• 4. Conducted extensive A/B experiments to establish ad revenue uplift without significant impact on merchandising metrics

Oct 2021 – May 2022 · 7 mos

• Owner of doorstep digital payments and marketplace seller logistics experience
• 1. Improved seller NPS by 130 bps | Improved Last Mile Conversion by 70 bps
• 2. Launched contactless payments for COD orders, resulting in 3x increase in doorstep digital adoption
• 3. Enabled geo-fake detection to arrest false attribution of failed pickups to sellers
• 4. Launched real time visibility of pickups/returns and OTP based handshake to reduce seller escalations

May 2019 – Sep 2021 · 2 yrs 4 mos

Apr 2018 – May 2018 · 1 mo · Hyderabad, Telangana, India

Aug 2015 – Jun 2017 · 1 yr 10 mos

• Assisted £1.8B UK based e-retail client by leveraging data analytics to create personalized solutions and drive incremental sales