Gauri Lagu

Digital Marketing Specialist

Pune, Maharashtra, India6 yrs 6 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Scaled Instagram following from 1,200 to 65,000+.
  • Increased qualified B2B leads by 200%.
  • Expert in data-led storytelling and performance-focused strategy.
Stackforce AI infers this person is a Digital Marketing and Community Management expert in B2B and B2C sectors.

Contact

Skills

Core Skills

Digital MarketingCommunity BuildingSocial Media GrowthSocial Media StrategyContent StrategyContent CreationSeoMarketing

Other Skills

CanvaPaid AdvertisingLinkedIn reachoutsEditingEstablishing RelationshipsContent ManagementMedia StrategySocial Media ManagementEnglishMarketing Campaign PlansStrategic CommunicationsStrategyWritten CommunicationSocial Media Content CreationSEO content

About

AI - led Digital Marketing & Community Manager | 7+ Years Experience | D2C & B2B Growth I build digital communities that don’t just look good on paper—they drive revenue. With over 7 years of experience across the D2C and B2B landscapes in India, I specialise in turning "brand awareness" into measurable business outcomes. Whether it’s scaling an Instagram following from 1,200 to 65,000+ or increasing qualified B2B leads by 200%, my approach is always the same: Data-led storytelling backed by a performance-focused strategy. What I bring to the table: 1. Community Growth: Proven track record of building LinkedIn communities from zero and scaling high-engagement platforms for D2C brands. 2. Content & Campaign Strategy: Expert at creating full-funnel content lifecycles that move users from "stranger" to "advocate." 3. Cross-Functional Leadership: Experienced in bridging the gap between Product, Sales, and Leadership teams to align marketing efforts with bottom-line growth. Core Expertise: - Social Media Growth & Viral Loops - Performance-Driven Content Strategy - Community Building & Engagement - Data Analytics & ROI Tracking AI Stack - - Gemini Pro - Perplexity - n8n - ChatGPT - Zapier Currently Exploring: Digital Marketing, Community, and Growth leadership roles within the Dubai and India tech/brand ecosystems. I am open to relocation and remote opportunities. Let’s connect: If you’re looking for someone to scale your brand’s presence or just want to talk about the future of community-led growth, feel free to reach out!

Experience

6 yrs 6 mos
Total Experience
1 yr 1 mo
Average Tenure
1 yr 8 mos
Current Experience

Factly media & research

Digital Marketer at Dataful - A product of Factly

Sep 2024Present · 1 yr 8 mos · Pune, Maharashtra, India · Remote

  • Drove growth and brand marketing through social channels, increasing Instagram followers from 1,200 to over 60,000
  • Increased LinkedIn reach from 0-1000+ members organically
  • Launched and grew a WhatsApp community from 0 to 100+ members in 60 days
  • Developed and executed content strategies that enhanced brand visibility across platforms
  • Launched targeted digital campaigns that engaged audiences and fostered community interaction
CanvaContent StrategyDigital MarketingPaid AdvertisingLinkedIn reachoutsCommunity Building

Codemo technology solutions

Senior Associate

Feb 2023Feb 2024 · 1 yr · Pune, Maharashtra, India · On-site

EditingEstablishing RelationshipsCanvaSocial Media StrategyContent ManagementMedia Strategy+7

Self-employed

Freelance Writer

Jul 2022Feb 2023 · 7 mos

  • Curating social media calendars
  • Email content for marketing
  • SEO blog writing
  • Write engaging ad copies
EditingWritten CommunicationSocial Media Content CreationSEO contentEstablishing RelationshipsCanva+10

Mergexr

Freelance Writer

Jun 2022Aug 2022 · 2 mos · London, England, United Kingdom

Written CommunicationEstablishing RelationshipsContent ManagementContent StrategyEnglishStrategic Communications

My pura vida wellness pvt. ltd.

2 roles

Community and Marketing Manager

Jan 2021Jul 2022 · 1 yr 6 mos

  • Team building
  • Coordinated with third-party agencies for timely deliverables
  • Helped optimize agency marketing campaigns
  • Worked with influencers to ensure engagement on social
  • Guided teams to reach set objectives
  • Worked with agencies to optimize Social Media presence
  • Helped providing product descriptions and social media calendars
Written CommunicationEstablishing RelationshipsTeam BuildingCross-functional CoordinationContent ManagementMedia Strategy+7

Community And Marketing Manager

Jan 2021Jul 2022 · 1 yr 6 mos

Written CommunicationContent ManagementMedia StrategyEnglish

Boring commerce - scaling businesses online

Content Writer

Sep 2020Jan 2021 · 4 mos · Hyderabad, Telangana, India

  • Worked on curating content for 10+ brands
  • Generated 15+ ad copies daily across industries (fashion and cosmetics)
  • Developed 5+ social media calendars
  • Created email marketing flows for 5+ brands
  • Wrote SEO blogs for sustainable living brands
Written CommunicationCopywritingSearch Engine Optimization (SEO)Content ManagementEnglishBlog Marketing+3

Igenero web solutions private limited

Content Developer

Oct 2018Mar 2020 · 1 yr 5 mos · Hyderabad Area, India

  • Wrote 70+ SEO Blogs
  • Helped create website content for B2B companies
  • Curated content for flyers and brochures
Written CommunicationWritingContent ManagementContent DevelopmentEnglishContent Creation

Cry

Intern

Dec 2015Jan 2016 · 1 mo

English

Muncafé

Research Intern

Aug 2014Oct 2014 · 2 mos · Hyderabad Area, India

English

Education

O.P. Jindal Global University (JGU)

Master's degree

Jan 2015Jan 2017

Coursera

Google Digital Marketing & E-commerce Professional Certificate — Digital Communication and Media/Multimedia

Jan 2024May 2024

Bar-Ilan University

Summer School — Peace Studies and Conflict Resolution

Jan 2016Jan 2016

William Paterson University of New Jersey

Exchange Program — International Relations and Affairs

Jan 2016Jan 2016

St. Marys College

Bachelor’s Degree — Mass communication and Journalism

Jan 2012Jan 2015

GrowthX®

Product Management and Growth Marketing — Marketing

Mar 2024Present

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