Gayatri B — Design Manager

Marketing operations leader with 18+ years of experience in building scalable, data-driven processes for global B2B and SaaS companies. I focus on driving demand generation, aligning marketing and sales, and improving campaign performance through strong operational execution.My expertise is in managing the full lead lifecycle—from acquisition to pipeline—using automation, structured workflows, and data insights. I have led projects across CRM systems, marketing automation tools, and reporting platforms to improve efficiency and support revenue growth.Now, I am focused on building AI-enabled marketing operations by using predictive scoring, intelligent lead routing, and real-time performance insights. Also, a keen reader mostly romantic novels (yeah that helps), love long drives, and in my free time love gazing at the moon & the stars.Professional Inclinations- Demand Generation | Campaign Operations & Execution | Database/CRM/Account-Based Marketing | Cross-Functional Stakeholder Management | Multi-channel Marketing -B2B | Lead Management & Funnel Optimization | Digital Marketing | Data Governance & CRM HygieneI am enthusiastic about engaging with fellow professionals for enriching discussions. I invite you to connect with me at gayatrib.work@gmail.com to initiate an insightful conversation and exchange perspectives.

Stackforce AI infers this person is a Marketing Operations Leader specializing in B2B SaaS environments.

Experience: 14 yrs 11 mos

Skills

Marketing Operations
Data Governance
Email Marketing
Campaign Management
Account-based Marketing
Digital Marketing
Product Marketing
Go-to-market Strategy
Customer Service
Process Management

Career Highlights

18+ years of experience in marketing operations.
Expert in data-driven demand generation strategies.
Proven track record in aligning marketing and sales.

Work Experience

Epiq

Director – Marketing Operations & strategy (2 yrs 7 mos)

HighRadius

Associate Director - Demand Generation (10 mos)

Senior Email Marketing Manager - Mid Market (1 yr 8 mos)

Netcore Solutions

ABM Lead : INDIA ,SEA & MEA Region (1 yr)

Zycus

Senior Marketing Manager Operations (1 yr)

Tata Teleservices Ltd

Product Marketing & Operations ,National Role - Wireline Services (8 mos)

Product Marketing Acquisition / U&R - Photon Portfolio (2 yrs 10 mos)

Customer Service and Excellence Lead (4 yrs 4 mos)

Education

PG Certification in Digital Marketing and Communication at MICA | The School of Ideas

Bachelor's degree at Calcutta University, Kolkata

Gayatri B

Design Manager

India14 yrs 11 mos experience

Key Highlights

18+ years of experience in marketing operations.
Expert in data-driven demand generation strategies.
Proven track record in aligning marketing and sales.

Stackforce AI infers this person is a Marketing Operations Leader specializing in B2B SaaS environments.

Contact

gayatri24in@yahoo.com LinkedIn

Skills

Core Skills

Marketing OperationsData GovernanceEmail MarketingCampaign ManagementAccount-based MarketingDigital MarketingProduct MarketingGo-to-market StrategyCustomer ServiceProcess Management

Other Skills

Account ManagementAccount MarketingAccount-Based Marketing (ABM)B2C MarketingBehavior ChangeBusiness DevelopmentBusiness InsightsCRMCampaign budget managementCampaign developmentCommunicationCompliance with email marketing regulationsContent MarketingContent calendar managementCross-functional Team Leadership

About

Experience

14 yrs 11 mos

Total Experience

3 yrs 1 mo

Average Tenure

2 yrs 7 mos

Current Experience

Epiq

Director – Marketing Operations & strategy

Nov 2023 – Present · 2 yrs 7 mos

Lead Management & Funnel Optimization, lead lifecycle management,
Martech optimization, data governance, and performance measurement.
Focus on aligning marketing strategy, systems, and execution at scale.
Drive strategic planning, forecasting, and cross-functional collaboration with sales, finance, and regional teams to improve pipeline contribution and operational efficiency.
Responsible for Data Governance & CRM Hygiene
Build scalable, measurable programs that support revenue growth and deliver business impact.

Lead Management & Funnel OptimizationMartech optimizationData governancePerformance measurementCross-functional collaborationMarketing Operations+1

Highradius

2 roles

Associate Director - Demand Generation

Promoted

Jan 2023 – Nov 2023 · 10 mos

Senior Email Marketing Manager - Mid Market

Apr 2021 – Dec 2022 · 1 yr 8 mos

Provide direction and strategic guidance to the team for campaign development across all aspects of the campaign. Integral contributor to overall marketing strategy
Provide actionable recommendations to optimize campaign performance, enhance customer experiences, grow revenue, and drive continuous improvement.
Utilize customer data and segmentation strategies to personalize email content, offers, and recommendations.
Implement dynamic content and personalization techniques to deliver relevant messages based on customer preferences, behavior, and demographics.
Ensure compliance with email marketing regulations and privacy laws (e.g., CAN-SPAM Act, GDPR) and maintain a clean and engaged subscriber list.
Develop and maintain a content calendar to align email campaigns with broader marketing initiatives and promotions.
Stay updated on industry best practices, trends, and emerging technologies to continuously improve the email marketing program.
Awarded: Manager of the Quarter Q1, 2022.

Campaign developmentEmail content personalizationCompliance with email marketing regulationsContent calendar managementEmail MarketingCampaign Management

Netcore solutions

ABM Lead : INDIA ,SEA & MEA Region

Apr 2020 – Apr 2021 · 1 yr · Mumbai, Maharashtra, India

Analyze account strategies to identify opportunities for Account-Based Marketing (ABM).
Develop and implement ABM plans that align with long-term strategic goals, providing structured and proactive marketing support.
Design and implement targeted campaigns across various digital channels to enhance customer engagement and drive desired outcomes.
Design and implement targeted campaigns across various digital channels to enhance customer engagement and drive desired outcomes.
Explore and integrate innovative marketing tools and technologies to enhance campaign effectiveness and improve overall marketing outcomes.

Account-Based Marketing (ABM)Digital channel campaignsMarketing tools integrationAccount-Based MarketingCampaign Management

Zycus

Senior Marketing Manager Operations

Mar 2019 – Mar 2020 · 1 yr · Mumbai, Maharashtra, India

Create and oversee campaign budgets to ensure efficient allocation of resources.
Explore and integrate innovative marketing tools and technologies to enhance campaign effectiveness and improve overall marketing outcomes.
Stay abreast of industry trends and recommend relevant tools to optimize digital marketing efforts.
Proficient in Email Marketing and Pardot Campaign Management.
Expertise in Salesforce Automation for streamlined campaigns.
Leverage market research insights to craft compelling value propositions that resonate with target audiences.
Provide insightful reports on campaign performance to inform data-driven decision-making and strategic refinements.

Campaign budget managementEmail MarketingSalesforce AutomationMarketing OperationsDigital Marketing

Tata teleservices ltd

3 roles

Product Marketing & Operations ,National Role - Wireline Services

Jun 2018 – Feb 2019 · 8 mos

Campaign Management and lead Generation and Tracking to create new opportunities for the Wireline services.
Develop and monitor campaign budgets, social media platforms and design and execute targeted campaigns to increase customer interactions
Create effective products and tariff plans based on consumer behaviour analysis to drive acquisitions and revenues
Identify key trends, competition benchmarking and market research to devise customer value propositions
Work closely with the inbound digital team for regional SEO, SEM and website traffic campaigns

Campaign ManagementLead GenerationMarket researchProduct Marketing

Product Marketing Acquisition / U&R - Photon Portfolio

Promoted

Jul 2015 – May 2018 · 2 yrs 10 mos

Develop Go-to-Market Strategy to acquire new broadband customers.
Conceptualize, configure, and launch Product tariff plans, STVs, processes, and offers.
Introduce targeted promotions to drive incremental revenue growth.
Identify key industry trends and competition benchmarks.
Conduct thorough market research to inform customer value propositions.
Moniter andaAnalyze product performance metrics.

Go-to-Market StrategyMarket researchProduct performance metricsProduct Marketing

Customer Service and Excellence Lead

Mar 2011 – Jul 2015 · 4 yrs 4 mos

Responsibilities
Manage customer escalations and grievance redressal .
Identify process gaps and re-engineer for maximizing efficiency
Drive customer engagement programs through TTRB Stores
Audit front end processes and work with cross functional stakeholders to continuously improve quality scores
Drive de-congestion project on walk-ins at TTRB Stores
Ensure acquisition health and process compliance at COCO and franchisee stores
Monitor FTR Service request trends and take necessary steps
Manage leads and prospects and improve conversions
Train new staff members on company products, processes and policies
Accomplishments
National replication of process to reduce AV negative cases
Best circle in mystery audit for Mar’12 & Nov’12 nationally
Initiatives and Recognition
Awarded Certificates for best performance and highest KPI achievement for Q3 & Q4 FY 12-13
Special token of appreciation for being instrumental in ensuring employee engagement