Jan 2022 – Apr 2025 · 3 yrs 3 mos · Amsterdam, Noord-Holland, Nederland

• As an interim digital lead at Lotus Cars Europe, I undertook critical responsibilities that greatly contributed to their digital success and customer satisfaction. Here is a summary of my achievements:
• Lotus Eletre Product Detail Page and Reservation Flow: As the responsible party for the product detail page of the new Car Eletre, I managed the designers, UX’ers and developers. I made sure that the page had a optimized an engaging user experience. Additionally, I focused on enhancing the reservation flow, ensuring customers had a seamless and user-friendly way to reserve the Lotus Eletre. By prioritizing UX, we streamlined the process and boosted customer satisfaction.
• GDPR Compliance: I played a pivotal role in helping Lotus Cars Europe procure and integrate a cookie consent solution, ensuring their website adhered to GDPR regulations. By implementing this solution, we protected user data privacy and established trust with visitors.
• Multinational Website Development: Acting as a product owner and strategist, I successfully managed the designers, UX’ers, and a remote development team based in China to create a website that catered to eight European countries using Sitecore XP. Through effective collaboration and clear communication, we delivered a cohesive and localized web presence tailored to each market's needs.
• Automated Translation Workflow: Recognizing the importance of efficient translation processes, I implemented strategies to automate translations on the website. By optimizing the workflow and integrating translation tools, we minimized manual efforts, enhanced accuracy, and reduced time-to-market for localized content.
• Through my role as a product owner and strategist, I effectively contributed to Lotus Cars Europe's digital transformation, resulting in a GDPR-compliant website, improved customer experiences, and a streamlined reservation flow.

May 2021 – May 2022 · 1 yr

• Love Impact specialises in loving impact. And that's really all there is to it. We tell your story in such a way that it leaves a lasting impression and makes the world a little better too.
• This is our promise: We bring you happy customers by inventing and creating events, challenges, exhibitions, social media experiences, you name it. And they are happy because they make a positive contribution to a better world. With your brand!
• Love Impact, do well with your brand!

Oct 2020 – Sep 2021 · 11 mos

• One of the core businesses of Quadia is organizing webinars. They used to have an inefficient and old tool. Setting up a portal with a full webinar flow took about 4 hours. Also it looked very outdated. This needed to be changed.
• During this project, I wrote the entire strategy, conducted (user) research and devised functionalities to suit the target group. I also made sure that the tool works efficiently, so that employees can set up a complete webinar flow in the client's house style within 2 minutes. This makes the tool 95% more efficient than the previous tool. This is a big cost saver for Quadia. By working together and listening to the different departments it became a tool that was embraced by the whole company. Important features the platform has: customer branding, standard texts applicable to each customer, breakout rooms, security, GDPR-proof, etc.
• Tasks:
• Writing strategy of Platform
• Managing the agile development team
• Writing functionalities in tickets for the development team
• User research
• Testing the platform
• UX design

Oct 2019 – Oct 2020 · 1 yr

• Product manager of Quadia Platform. Responsible for strategy and the build of the new corporate video platform. Started with writing a full strategy, customer research and research on added value for the customers. Devising and testing relevant functionalities for the corporate target group, such as GDPR tool, interactivity, branded player, etc. Managing agile development team, writing tickets and strategy. Research on the impact of the GDPR law on producing and publishing videos for corporates. For this I wrote a whitepaper that helps corporates to create and publish videos in line with the GDPR law.

Aug 2019 – Present · 6 yrs 9 mos · Amsterdam

• I help companies with their digital innovations and marketing communication. I love to combine strategy and creativity to achieve te best solution. But a strategy without a great execution, isn’t effective. That’s why I also help implementing the strategy.
• Feel free to contact me about projects and interim positions.
• Current project: Interim Product Manager - Quadia (part of United)

Aug 2018 – Aug 2019 · 1 yr · Amsterdam en omgeving, Nederland

• At Big Shots Corporate you'll find passionate storytellers. We master the art and science of storytelling to connect employees, departments, and organizations with a good story that touches. Whether we are in a business environment or not, we all remain human.
• For 13 years, Big Shots has been making films that people love to watch. Recruitment films to attract top-notch job applicants? Complex information you want employees to understand? Or a mind-blowing video to make everyone feel what you stand for as a brand? Our experienced content strategists and creatives will make it worth sharing.
• Your annual plans, blueprints, manifestos, and vacancies; bring them on! And as you can expect from Big Shots, everything is super tightly organized.

Jan 2018 – Aug 2019 · 1 yr 7 mos · Amsterdam en omgeving, Nederland

• Member of the Jury Esprix Award. Category: Business to Business.

Oct 2017 – Dec 2020 · 3 yrs 2 mos · Amsterdam en omgeving, Nederland

• NIMA Young professionals is a community of young and talented marketing and communications professionals. As a board member we organise events and courses to inspire, connect and support these young professionals in their development.

Aug 2017 – Aug 2022 · 5 yrs

• TAKE TWO aims at telling stories about people and its own world. These stories are told using both traditional and new media, presented on- and offline trying to reach a wide audience as possible. The foundation prefers to connect young talent with experienced people. The name Take Twee also refers to the motto of the foundation. We don't settle with the first take, but strive for the best quality in idea and execution.

Mar 2017 – Aug 2018 · 1 yr 5 mos · Amsterdam en omgeving, Nederland

• Developing and implementing the world-wide video strategy and guidelines for AkzoNobel.
• Globally responsible for all online videos and branded content.
• Advising all the regions and locals from AkzoNobel about impactful video, agencies and guidelines.
• Managing, budgeting and selecting video and VR agencies.

Feb 2017 – Aug 2019 · 2 yrs 6 mos

• Every year advertisers and agencies have the possibility to send their best campaigns to Stichting Adverteerdersprijs Nederland. These campaigns are judged by a jury of Marketing Communication professionals. The best cases win a SAN Accent award.

Jan 2014 – Mar 2017 · 3 yrs 2 mos

• Responsible for all online video's and branded content.
• Online video and branded content strategy
• Managing, budgeting and selecting video and advertising agencies
• Advising advertising teams in ATL campaigns
• Video distribution for the different online channels of ABN AMRO
• I developed a new unique approach so ensure that all the guidelines match the current requirements of a fast moving digital and video centric environment.

Aug 2013 – Dec 2013 · 4 mos

• Producing videos for internal and external purposes. Advising internal customers with producing, distribution of video and animations. Distribution from video content on social media sites, websites and Narrow Casting.

Jun 2011 – Jul 2013 · 2 yrs 1 mo · Arnhem

• As a Apple Sales Professional I advice customers, provider technical assistant in solving problems and provide a solution fitting exactly the needs of the customer. As a trainer a give workshops in all kind off different Apple products. Our goal is to help our customers get the most out of their Apple products.

Nov 2010 – Sep 2013 · 2 yrs 10 mos · Amsterdam Area, Netherlands

• Videoproducer for different companies such as: Rijksmuseum Amsterdam, N.E.C. Footbalclub, Gemeente Baarn, VME, Nederlandse Ski Vereniging, High Profile, BQurious, Barnevekld en van Geloven, Filmtheater Lumiere Maastricht, Bonnefantenmuseum Maastricht
• Workshops for journalists about video and editing.

Nov 2010 – Oct 2011 · 11 mos · Utrecht Area, Netherlands

• Advising creating and managing cross media and multimedia projects.
• BQurious is specialized in Video productions, websites, animations, PR and copywriting

Oct 2009 – Sep 2010 · 11 mos

• Been traveling for 11 months in Southeast Asia, Australia and New Zealand. During my travel I have been working as a barista for 3 months in Australia.

Jun 2009 – Sep 2009 · 3 mos

• Video editor
• Research on Augmented Reality
• Social Media strategies

Jan 2009 – Jul 2009 · 6 mos

• As a trainee at Biqini Interactive Agency I did a research on Augmented Reality. Besides I helped the company with different kind of projects such as:
• Video-editor, Flash scripting, Social Media strategies.

Jan 2009 – Sep 2009 · 8 mos · Amsterdam Area, Netherlands

• Managing, advising and implementation of technical projects such as: website optimization, SEO, social media strategies.

Jan 2009 – Jan 2009 · 0 mo · Nijmegen Area, Netherlands

• Freelance Cameraman en Editor for Yabocomm.
• Projects:
• Introduction movie for N.E.C. Nijmegen soccer team
• Presentation of the new N.E.C. Nijmegen soccer team
• Vlaggenparade Nijmegen

Sep 2007 – Jul 2008 · 10 mos · Amsterdam Area, Netherlands

• Director for the daily exchange video update,
• Online video publishing
• Post-production
• Film and edit news items
• Converting of the online video's