Apr 2025 – Present · 1 yr 1 mo · On-site

• Led hyperlocal digital campaigns across West & South Zones for 120 dealers and ~600 outlets, increasing digital retail contribution by 3%
• Optimised ₹2 Cr+ monthly media spend, reducing CPL by 12% while maintaining lead quality
• Improved funnel performance, increasing E2B by 10% and E2R by 8% through data-driven interventions
• Streamlined management of ~80,000 digital leads/month, enhancing turnaround, dealer handovers, and campaign effectiveness
• Developed hyper-personalised creatives in 7+ languages, tailored for local consumer segments to boost engagement
• Partnered with sales, strategy, and creative teams to translate business priorities into actionable media plans
• Analysed campaign and market data to inform media allocation and strategy, ensuring ROI maximisation and continuous optimisation

Apr 2024 – Present · 2 yrs 1 mo · On-site

• Mahindra Leaders Program (MLP) is the Mahindra Group’s flagship accelerated leadership pipeline focused on hiring a diverse group of graduates from selected top B-schools

Apr 2024 – Mar 2025 · 11 mos · On-site

• Led 12+ dealership interventions, boosting key input parameters to enhance sales conversions
• Executed targeted sales campaigns using customer profiles and lookalike modelling, driving engagement with high-potential customer segments
• Engaged with 50+ customers, conducting lost/achieved sales analysis to identify barriers and recommend solutions for improved conversions
• Achieved a 56% growth in bookings and a 75% boost in retail sales, driving significant revenue impact
• Delivered a 113% increase in enquiries and a 150% rise in test drive volumes wrt pre-stint figures
• Conducted in-depth market research across Mumbai and Cochin, analysing 15+ dealerships and delivering actionable insights on Cochin’s market across 11 parameters
• Designed and launched an influencer campaign for the XUV 400, partnering with micro/medium influencers and leveraging dealer social media to generate digital leads
• Mapped customer journeys for Mahindra Lifespaces, analysing 100+ touchpoints and identifying key pain areas, leading to targeted CX enhancements
• Conducted peer benchmarking across 5+ industry leaders, evaluating lead generation, service fulfilment, and post-sales engagement to identify 12 key improvement areas
• Proposed 12 high-impact CX interventions, projected to reduce service requests by ~80% and enhance NPS through streamlined customer support and digital enhancements
• Performed industry analysis across multiple sectors, identifying market trends and growth opportunities, contributing to strategic decision-making for potential M&A transactions
• Benchmarked competitors through financial and operational analysis, providing insights that informed acquisition strategies

Aug 2023 – Oct 2023 · 2 mos

• Attained 69.04% improvement in sales conversion (Level 5), 44.44% more than the expected improvement
• Optimized call center operations, enhancing efficiency through data-driven metrics & strategic reviews
• Created a 3 step review mechanism & implemented Real Time Monitoring (RTM) for performance assessment
• Devised and Implemented 10 process re-engineering methods to improve call centre efficiency
• Improved call centre calling time by 43.33%, improving agent productivity and reducing idle time
• Achieved a 33.21% increase in base to login conversions of the PLNext product sales funnel
• Implemented the '4 W Framework' to structure call centre call handling, enhancing productivity